Kingston Council's Business Bulletin keeps you up to date with information on the latest trends in business and Council's business support services and networking events.

1. Business Bulletin
taking care of business in Kingston
in this edition
Kingston Sustainable Business
Network Breakfast
Photo Courtesy of Metalsa Australia
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Free digital training programs
for business
Automotive supply chain
The City of Kingston is one of Victoria’s
most important industrial locations
with local companies providing
over 17,000 jobs in manufacturing.
A number are involved in the
automotive sector.
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“Know Your Customer”
Kingston Demographic Booklets
2
9581 4735
kingston.vic.gov.au/business
It was therefore disappointing to learn that Holden
had decided to cease manufacturing in Australia
from 2017. Coupled with the exit of Ford, this
decision is expected to have a significant impact
on local component suppliers.
In order to get a better understanding of the
implications for individual businesses, Council
convened a roundtable forum with component
suppliers on 18th December 2013. The primary
purpose was to hear from local companies the
degree to which their businesses will be impacted
by the recent decisions of Ford and Holden.
Council also wanted to understand the types of
support and transition assistance that would
Volume 1 • 2014
most efficiently and effectively help these
businesses to diversify into new markets,
move into new areas of production and to
retrain their employees.
Following this forum Kingston’s Mayor, Cr Paul
Peulich, wrote to the Premier outlining the
concerns and suggestions from local companies.
In particular, the Mayor emphasised that it was
imperative for any transition assistance to flow
through the whole supply chain. A follow-up
meeting was held on 23rd January to further
develop a strategy to meet the challenges these
businesses are facing.
Council will continue to work with local
automotive component manufacturers and the
State and Federal Governments, to minimise the
negative impacts of international decisions on the
local community.
For further information contact Suzanne
Ferguson on 9581 4712.
February 2014 Kingston Business Bulletin
1

2. “Know Your Customer”
Kingston Demographic Booklets
Now Available
From the editor
Happy New Year. I hope 2014 is
a prosperous one for all of
Kingston’s business community.
At the beginning of each year, we muse about
what the next twelve months might hold.
Unfortunately the future is not ours to see so
we can only deal with what is known and
what can reasonably be expected.
One of the “knowns” is that technology will
continue to drive business efficiency and
competitiveness. Buyer behaviour has clearly
shiſted with consumers doing more and more
of their research on products and services
online. This not only applies to the retail
consumer but also to business-to-business
buyers. Consequently, if your online presence
is less than adequate, you will be missing out
on potential sales.
Outlined in this bulletin, you will find a variety
of opportunities to improve the online aspect
of your business. I encourage you to take
advantage of those workshops, seminars and
networking opportunities that are relevant to
you. You may also benefit from having a team
of Monash University students work with you
on an IT project.
Council has recently updated our own website
and would now like to ensure that as many
businesses as possible are registered on
Kingston’s online business directory which
will help boost your own search engine
optimisation. Even if you are currently
registered I urge you to update your entry to
make sure it contains current information.
Please feel free to contact the Economic
Development team if there is anything that
you think we may be able to help you with.
Suzanne Ferguson
Manager Economic Development
CITY OF KINGSTON
It always seems impossible until it is done.
Nelson Mandela
2 Kingston Business Bulletin February 2014
Kingston Council has created a
suite of demographic booklets on
specific Kingston retail precincts to
help businesses better target their
offer to attract local shoppers.
The comprehensive “Know Your Customer”
booklets individually look at the catchment
demographics for shopping areas in:
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Chelsea
Cheltenham
Clarinda
Dingley Village
Highett
Mentone
Moorabbin
Mordialloc
Parkdale
Patterson Lakes
This work was funded under the State
Government’s “Streetlife” project which
supports local retailers in suburban
shopping strips and hubs.
The “Know Your Customer” booklets can
be accessed online at
www.kingston.vic.gov.au/business/
Kingston-Business/Retail or you can
obtain a free hardcopy by emailing
Council’s business unit at
business@kingston.vic.gov.au
or call 9581 4735.
Make safe, buy safe, sell safe.
If you supply businesses and
consumers with goods and
product-related services in
Australia, you must comply
with product safety
requirements under the
Australian Consumer Law
(ACL). Everyone in the supply
chain must keep up-to-date
with the ACL – including
suppliers, manufacturers,
importers, distributors, hirers
and retailers.
Get it right from the beginning.
Whether you manufacture, import or purchase
your stock from local suppliers, you must
ensure the products you purchase are safe and
meet Australian product safety standards.
Relying solely on statements by the
manufacturer and supplier that the products
are safe is not a substitute for implementing
your own quality checks or procedures.
Mandatory safety standards apply to products
that can pose hazards - such as children’s toys
and safety equipment - and require them to
comply with particular rules relating to
performance, composition, contents, methods
of manufacture or processing, design,
construction, finish or packaging.
with information to help them decide whether a
good or product-related service is appropriate
for them.
For more information, view the Product Safety
Australia website
http://www.productsafety.gov.au/
What happens if the product is
unsafe?
If you recall a product, you must notify the
Commonwealth Minister within 48 hours.
For more information, view the Submit a
recall page on the Product Safety Recalls
Australia website.
This content was provided by Consumer Affairs Victoria. For
more information visit consumer.vic.gov.au/smallbusiness
Mandatory information standards, such as the
inclusion of warning labels, provide consumers

3. Free digital training programs
for business to be held in Kingston
Getting Down
to Business
Getting Down to Business is an
innovative new program for young
people aged 16 – 25 years with a
passion for enterprise – whether
you’re looking to kick start your
business idea or take your venture
to the next level, Getting Down to
Business will help transform your
ideas into reality.
The Digital Enterprise Workshops are
aimed at business owners and Not for
Profit organisations looking to take
advantage of opportunities to improve
their businesses through the
introduction of high-speed broadband.
VECCI (Victorian Employers’ Chamber of
Commerce & Industry) has developed a series of
short, practical workshops aimed at giving
businesses the information they need to
improve doing business digitally. The
workshops have been developed to meet the
needs of a diverse range of businesses at
varying levels of digital experience and
engagement so, whether you are a micro
business that is yet to develop a website or a
medium-sized enterprise that is looking to
utilise innovative technologies to improve
productivity, broaden your markets or reduce
your costs, these workshops can help.
The first workshop – Going Global Online – will cover:
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Export/import opportunities
Online resources (Australian Tradelinks,
Austrade, APEC Business Travel Card)
Outsourcing
Cultural awareness
Case studies – best practice in specific
industries
If you are studying, running or developing
your own business, working or have other
commitments, Getting Down to Business can
be tailored to meet your needs.
Getting Down to Business is an initiative of
the Victorian Government, delivered by
Enterprising Partnerships. The program will
be held annually, beginning March 2014, and
running through to November.
The first workshop will be run on Wednesday 26
February at Kingston Council offices, 1230
Nepean Highway, Cheltenham.
Businesses can register for this training by
calling VECCI on 8662 5333, emailing
digitalenterprise@vecci.org.au or registering on
the VECCI website www.vecci.org.au/businesssolutions/digital-enterprise-program
What’s on offer?
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Workshop 1 Going Global Online
When:
26 February 2014
6.00pm - 8.00pm
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Where:
1230 Nepean Highway
Cheltenham
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Bookings:
8662 5333 or
www.vecci.org.au/
business-solutions
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Mordialloc Food, Wine and Music Festival
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This year the successful annual
Mordialloc Food, Wine and Music
Festival will be held on the first
weekend of March – Saturday 1 and
Sunday 2 March - at Peter Scullin
Reserve, Beach Road, Mordialloc.
In a major coup for 2014, the Mordialloc festival
has been selected by the Melbourne Food and
Wine Festival to be featured as a “must visit”
festival in its metropolitan event calendar.
Local business, 2 Brothers Brewery, has craſted a
specially-made beer, “Mordi Lager”, for sale
exclusively at the festival. The fine Australian barley,
soſt water and premium quality yeast and hops
were forged together at the brewery in January and
will be freshly ready in time for the festival.
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Four groups comprising of forty
enterprising young people, supported by
Enterprise Facilitators, where you share
and solve problems with your peers
Three presentation days - where you
pitch, refine and deliver your ideas with
enterprise and industry experts
Experienced facilitators that will help you
develop your business plans to start and
grow your business, and create your own
personalised mentor and training plan
One-on-one coaching and mentoring you’ll be matched to enterprise and
industry experts
Five short courses to build your business
and management and skills
New connections and networks – find
new opportunities for collaboration
Online, face-to-face and conferencing
support
Five short courses - your personalised
mentoring and training plans will be
tailored to meet your requirements.
Apply now
The Mordialloc Food, Wine and Music Festival is
presented by the City of Kingston and sponsored
by Hocking Stuart. If you are interested in festival
sponsorship or advertising on the big screen,
please contact Council’s Festivals and Events
Team on 9581 4754 or events@kingston.vic.gov.au.
For more details, please visit
www.kingston.vic.gov.au/mordiallocbythebay
The competitive application process is open
until Friday 21 February and limited places
(maximum 40) are available.
To find out more and apply, visit
www.enterprisingpartnerships.com.au/getti
ng-down-to-business
February 2014 Kingston Business Bulletin
3

4. New Year, New Partnership
for Kingston Business Women’s Network
The Kingston Business Women’s
Network continues to grow from
strength to strength and has a new
sponsor for 2014, the Bank of
Melbourne!
The aim of the network is to empower women to
reach their full potential in business. It supports
women in their pursuit of success and helps to
progress your ‘start up’ or established business
into a more profitable enterprise.
There are business information sessions
complemented by networking events and online
forums. The business to business relationships
established between members is one of the
network’s most recognised and valued benefits.
By participating in the network you can tap into a
local community of business and personal
contacts in an environment that is supportive of
both your business and personal goals.
The first networking event will feature a
presentation on “Marketing Your Business” for
success, and will provide opportunities for
participants to actively network and make new
contacts for the coming year.
Marketing Your Business for success!
DaTE:
Tuesday 11th February 1.15pm to 2.45pm
VENuE:
Quest moorabbin,
kingston Rd, Heatherton
NExT EVENT:
Tuesday 29th april
TOpiC:
guiding your business in the right
direction
FOR bOOkiNgS aND mORE iNFORmaTiON ViSiT :
For 2014, the following business events will be
offered:
www.kingston.vic.gov.au/business/
Events-Workshops/Networking-Events
• Four bi-monthly networking meetings with
presentations on business topics
Kingston Council is a major
sponsor of the Melbourne
Business Awards. Bi-monthly
breakfast networks provide a
forum to recognise the
achievements of business
enterprises operating in the
South East Region of Melbourne.
The Awards inspire small to medium sized
companies and enable participants to
engage with other businesses and
Government services.
To be part of the Melbourne Business Awards
in 2014, your company has the opportunity to
become an Annual Member, or attend
breakfast meetings on a casual basis.
2014 Breakfast Dates
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• A special business luncheon to be held mid-year
• A Christmas Cocktail event in December
Starting Your
Business
Workshop
However good your business idea,
taking the plunge and starting your
own business can be a daunting
process. Making the right moves at
this early stage can help set your new
business on the road to success.
Offering clear, straightforward advice and a free
mentoring session from an experienced business
adviser, this workshop covers all essentials. From
carrying out a feasibility study and determining
the best company structure to preparing a
business plan, you will leave this workshop with a
clearer idea of how your business will look.
Starting Your Business Workshop
DaTE:
Wednesday 12th February 2014
TimE:
6.00pm - 9.30pm
VENuE:
kingston Council –
1230 Nepean Highway, Cheltenham
COST:
$30 Light catering will be provided during the event.
4 Kingston Business Bulletin February 2014
Melbourne
Business
Awards
Friday 21 February
Friday 4 April
Friday 18 July
Friday 5 September
Friday 5 December
Refer to the link for member benefits:
http://www.melbournebusinessawards.com.au/
February Networking Breakfast
DaTE:
Friday 21st February 2014
TimE:
6.30am - 9.00am
VENuE:
Hemisphere Conference Centre –
488 South Road, moorabbin
bOOkiNgS:
www.melbournebusinessawards.com.au

5. Meet Your Mates
Business
Planning Basics
Everyone wants their
business to prosper, grow
and succeed.
It takes creativity, discipline, energy and
planning to make that happen. What if growth
happens faster than you expected or slower
than you were hoping? What if you get ill or a
business partner leaves? You need to consider
these and many more questions if you are to
create and sustain a successful business.
Kingston City Council invites
business owners to get
together after work at a local
venue situated in the
industrial precincts of
Kingston on a quarterly
rotational basis.
Melbourne
Youth2Business
(Y2B) Network
Breakfast
These business networking events are attended
by business owners for the purposes of getting
to know “who’s who on the block” and to
potentially establish new business relationships
with neighbouring businesses.
Wednesday 12th march 2014
The main focus of this network is
to bring together business, youth
and education providers to look at
the increasing Victorian youth
unemployment rate and develop
collaborative approaches to
promoting industry employment
opportunities and influencing the
curriculum to meet skill shortage
and industry needs.
TimE:
Melbourne Youth2Business Breakfast
Give yourself the best chance to succeed by
attending this practical and engaging seminar.
Business Planning Basics
HOST:
City of kingston
DaTE:
6.00pm - 8.00pm
They also provide an opportunity for those
attending to hear what business services and
support Council offers, and to discuss any
issues or challenges they are facing in their
business. This two-way exchange of
information enables Council’s business
development team to be an effective voice for
the local business community.
DaTE:
VENuE:
kingston Council –
1230 Nepean Highway, Cheltenham
COST:
$20 per person
Wednesday 19th march 2014
The next event will be on the 20th march
in the Redwood gardens business estate
in Dingley.
For further information and to register visit:
www.kingston.vic.gov.au/business/Business
or call 9581 4735
TimE:
7.00am - 9.00am
VENuE:
milano's Tavern, brighton
Light catering will be provided during the event.
guEST SpEakER:
Ruslan kogan - Serial entrepreneur,
founder and CEO of kogan Technologies
CONTaCT:
d.ascone@youthconnect.com.au
or call Daniela ascone on 8306 6300
Marketing Basics
Small businesses that
succeed know the importance
of marketing!
Marketing Basics
Marketing is the key to letting people know you
exist, so it pays to know how to do it. However,
traditional marketing channels such as print,
magazines and newspapers are being overtaken
by an array of online options, changing the way
we market.
DaTE:
Join us and learn practical tips and ideas about
deciding which marketing tools are best for your
business and how to create an effective
marketing strategy to ensure you are getting
value for your marketing dollar.
HOST:
City of kingston
Wednesday 2nd april 2014
TimE:
6.00pm - 8.00pm
VENuE:
kingston Council –
1230 Nepean Highway, Cheltenham
COST:
$20 per person
Light catering will be provided during the event.
February 2014 Kingston Business Bulletin
5

6. Kingston Sustainable Business Network Breakfast
For all businesses committed to
reforming their business practices
to reduce both operating costs and
environmental impacts.
You are invited to be part of a
growing network of businesses
that are aware of the competitive
advantage of sharing sustainable
knowledge and business
innovation.
The Kingston Sustainable Business network
provides a forum for businesses to explore new
and innovative sustainable initiatives. Join with
local businesses over a hot breakfast, to hear the
business case for solar, challenges and potential
barriers, what questions to ask and how solar
energy may improve your bottom line.
Kingston Sustainable Business Network
Breakfast
DaTE:
TimE:
VENuE:
COST:
Using case studies and language you can
understand, VECCI’s Sustainability experts will
help you assess and understand the sometimes
complicated world of solar energy.
Wednesday 19th February 2014
7.00am - 9.00am
Woodlands golf Club,
White St, mordialloc
$20 – includes hot breakfast
LimiTED pLaCES aVaiLabLE - bOOk NOW:
www.kingston.vic.gov.au/business/EventsWorkshops/Networking-Events/Sustainablebusiness-Network-Event
CONTaCT FOR FuRTHER iNFORmaTiON:
angela on 9581 4787
Manufacturing
Hall of Fame
New program to assist your business
cut costs and boost productivity
The Australian Industry Group
(AiG) and City West Water in
conjunction with Sustainability
Victoria's Smarter Resources,
Smarter Business Program are
helping companies cut costs and
boost productivity through the
delivery of the Resource Efficiency
Assist Program.
As part of the Program companies with less
than 200 employees can access a range of FREE
services including onsite assessments and
training on energy and materials efficiency.
5 reasons to take advantage of
this program
1.
Inputs such as energy, materials and
water are continuing to increase
6 Kingston Business Bulletin February 2014
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Waste (including trade waste) disposal
charges are also continuing to rise
Access specialist advice including onsite
assistance at no cost to help you identify
and implement opportunities
The Program will help reduce your costs
and boost productivity
It’s FREE for companies with less than
200 employees
Be quick as the services available are
strictly limited
Register your interest with Ai Group's
Environment and Energy Team on
1300 733 752 or
environment@aigroup.asn.au
or visit the Resource Efficiency Assist
website:
www.resourceefficiency.aigroup.com.au
The Minister for Manufacturing has
called for nominations for the 2014
Victorian Manufacturing Hall of
Fame. The Manufacturing Hall of
Fame recognises the innovation,
productivity and contribution made
by manufacturers to the Victorian
economy.
Awards will be announced at a Gala Dinner to
be held on Monday 16 June 2014.
Nominations are now being called for in the
following categories:
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Hall of Fame Inductees
Manufacturer of the Year Small
Business (<20 employees)
Manufacturer of the Year Medium
Business (20-99 employees)
Manufacturer of the Year Large
Business (>100 employees)
Enabling Technology Company of the
Year
Enabling Technology Entrepreneur of the
Year
Technology in Manufacturing Award
Young Manufacturer of the Year
Hall of Fame Honour Roll
For more detail on the awards and
nomination forms visit :
www.business.vic.gov.au/halloffame

7. Kingston Businesses to Benefit from IT
Student Projects
OECD recognition for
south east Melbourne
Kingston Council is offering
another practical support
program open to local business,
encouraging business owners to
take the next step in their
development by tapping into
the skills of Monash University’s
IT students.
The Organisation for Economic
Cooperation and Development (OECD)
has included the South East Melbourne
Innovation Precinct (SEMIP) as a case
study in its recently released report,
Innovation-driven Growth in Regions:
The Role of Smart Specialisation. The
OECD is a forum where governments
work together to address the economic,
social and environmental challenges
of globalization.
During 2013, a sample of Kingston businesses
who participated in the Kingston – Glen Eira
Mentor Partners Program were given the
opportunity to participate in the student
project program. The results were positive,
providing small local businesses with new
tools they would not otherwise have had the
confidence or financial investment to achieve.
In 2014, Kingston businesses will again
benefit from student projects to help grow
their business through increasing their IT
system capabilities and web presence.
Business owners work with a dedicated team
of final year IT students who are available to
develop customised web-based systems and
databases to help businesses improve their
processes and grow their business. The
projects in turn provide students with practical
experience in real-life business settings.
There is no cost to business other than time
and commitment; based on businesses having
the IT hardware capabilities. All projects are
facilitated by a program coordinator. This offer
is available through a joint initiative with Glen
Eira City Council’s BusEd program –linking
business and education.
“Smart Specialisation” is a policy framework
combining industrial, educational and innovation
policies that promote new growth opportunities. The
“Smart Specialisation” approach suggests that
countries or regions should identify and select a
limited number of priority areas for knowledgebased investments, focusing on a region's strengths
and comparative advantages.
Limited places are available, applications
close February 2014.
The university will ultimately decide which
projects are the best fit to meet their criteria.
If you would like to know more about the
program and how your business could benefit
from assistance with developing a website, ecommerce or IT systems, then contact the
program coordinator, Sandy Brouvalis on 0438
507 010 or email
sbrouvalis@mentorpartners.com.au
The City of Kingston has been an active participant
in the SEMIP initiative since its inception in 2009.
This initiative is a partnership between the cities of
Kingston, Knox, Greater Dandenong and Monash
together with the Australian Synchrotron, CSIRO,
Monash University, the Centre for Nanofabrication,
the Small Technologies Cluster and the Victorian
Government.
The primary objective of SEMIP is to facilitate
connections between the advanced manufacturing
sector and the region’s world class research
institutions to grow the economic prosperity of
the region.
The report can be found at www.oecd.org/sti/inno/
smart-specialisation.pdf - page 96.
For more information on SEMIP activities phone
Suzanne Ferguson on 9581 4712.
Melbourne South East Economic Region
As businesses compete more and
more on a global platform, it is vital
that natural ‘economic regions’, such
as Melbourne’s South East, work
collaboratively and strategically to
ensure the success of each of the
individual entities and sectors within
that region.
The Melbourne South East group, made up of
10 councils, ConnectEast, United Energy, and
support from both State and Commonwealth
governments has recognised the
interdependencies within this economic region,
and the need for a regional approach to ensure
the future growth and success of such a crucial
region in Australia’s economy.
the region with a mechanism to collectively
illustrate the diversity of business and richness of
amenities in the area and will reinforce the
updated strategic direction of the MSE group.
The 2014 MSE Business Awards is the premier
business awards recognition program in the
south east region of Melbourne and
nominations for the Awards have been received
from businesses across the South East Region.
There will be a Gala Award Presentation Dinner
held on May 9th where businesses will compete
for a range of business award categories.
MSE Business Awards Presentation &
Gala Dinner 2014
DaTE:
Melbourne South East group (MSE)
acknowledges the region is a coherent economic
entity in its own right and is planning to showcase
the region with a new website to be developed
early in 2014. This will provide all 10 councils in
TimE:
Friday 9th may 2014
7.00pm
VENuE:
karralyka Centre, mines Road,
Ringwood East
bOOkiNgS:
www.bizmaroondah.com.au
February 2014 Kingston Business Bulletin
7

8. What’s on
•
For a business to be successful and
seen as credible, people need to
know about you. Business events
present the opportunity to network
your business with other local
businesses. As well as developing
new relationships, these
workshops and events create an
opportunity to meet and secure
new clients or customers.
Kingston Farmers’ Market
1st Feb, 1st March, 5th April, 3rd May
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Mordialloc Food, Wine and Music Festival
Saturday 1st -Sunday 2nd March
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Kingston Business Women’s Network
Tuesday 11th February
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Business Planning Basics
Wednesday 13th March
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Starting Your Business Workshop
Wednesday 12th February
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Meet Your Mates
Thursday 20th March
•
Kingston Sustainable Business
Network Breakfast
Wednesday 19th February
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IRONMAN Melbourne
Sunday 23 March
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Melbourne Business Awards
Friday 21st February
Marketing Basics
Wednesday 2nd April
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Going Global Online
Wednesday 26th February
MSE Business Awards Presentation
& Gala Dinner
Friday 9th May
MBA winner “Business of the Year 2013” Award
Local staircase manufacturer Slattery
& Acquroff took out the prestigious
‘Business of the Year’ title at the
Melbourne Business Awards’ annual
gala breakfast in December, 2013.
The Braeside-based company edged out close
competition from nominees including Exhaust
Control Industries, Heuch and Breadsolutions.
Other businesses nominated for the award
included: automotive lighting systems
manufacturer Hella Australia; synthetic grass and
sports surface installer GrasSports Australia; data
centre and cloud computing services leader
OMNIconnect; and, commercial diving services
operator Professional Diving Services.
Slattery & Acquroff, is a multi-generational family
business that has continued to grow and
demonstrated a great product combined with all
the key success factors for winning the award.
Kingston Council congratulates Slattery &
Acquroff on their success, as well as all the
nominees, who are deserving of recognition from
the business community.
This year’s Employee Development Award was
presented to Joe Truong, from Lewis Australia,
while Sarah Tscholl, from Kinder and Co, received
the Young Achiever award.
Planning is now well under way for the 2014
Awards program, with the first nominees
breakfast set for Friday, 21st February 2014 .
For more information about the Melbourne
Business Awards, see page 4.
IRONMAN Melbourne is back - Sunday 23 March, 2014
For the third year running, triathletes from
all over the world will return to Melbourne
in March to compete in the IRONMAN AsiaPacific Championship Melbourne 2014 – the
most popular IRONMAN event outside of
the World Championships in Hawaii.
The gruelling 226km event sees athletes battle it out for
the chance to grab one of 100 qualifying slots at the World
Championships.
Race Start: 7.20am Sunday 23 March, 2014 at the
Frankston Foreshore
Race Finish: From 3.20pm at Catani Gardens, St Kilda
Visit www.ironmanmelbourne.com for more information
or phone 1300 835 411.
4 Kingston Business Bulletin
January 2014
To safely accommodate this extraordinary event
and wellbeing of triathletes, there are temporary
changes in road traffic conditions. The run
course incorporates the Nepean Highway so
please be aware of the changed conditions on
this road on Sunday 23 March, 2014, and the
potential business opportunities with increased
visitor numbers.