I gave this presentation to 150+ 1st year business students at the University of Brighton on 27/03/19. This presentation was sharing with the students the top 5 things I had taken from the course when I finished the elective in 2018. I was helping to encourage them to take the gamification module themselves. This course had a massive impact on my grade increase from 1st year to 2nd year of university.

1. TOP 5 THINGS I TOOK
AWAY FROM THE
GAMIFICATION MODULE
KIRA DOWNER (A COURSE GRADUATE)

2. QUICK INTRO
• I didn’t come to this event after my first year of so I went in based on the
description
• Graduated this module in 2018
• Overall score for this module was 90.5
• Essay 87%
Tests 94% average
• I currently work with Pete, the other tutor of this course at his company
Gamification+

3. #1
THE WAYS IN WHICH I WAS ALREADY
BEING GAMIFIED…

4. #2 THIS COURSE HELPED ME WORK OUT WHY I DO
CERTAIN THINGS
• How I was previously adding game elements to my life… an example from Tesco.

5. #3 IT HELPED TO INSPIRE
MY BUSINESS IDEA!
• My essay was all abut
developing a gamified
workshop to help solve the
niche business problem in
individuals (especially students)
branding themselves online.
• This fun tool will really help me
in my training part of the
business
• If YOU’RE an aspiring
entrepreneur…

6. #4 THE CONTENT WE COVERED
• Fun
• The Business Context
• In Human Resources
• Werbach's framework
• Game Elements (We played
Monopoly for 45 minutes during
this workshop!)
• Gamification in Marketing (including
Pete's 6 C's of gamified marketing)
• Onboarding and Game Mechanics
• Understanding motivation (e.g.
Maslow, Marczewski's RAMP
framework)
• Self Determination Theory
• Design frameworks
• Demographics of Players Player Types
(Guest lecture from Marczewski)
• Stories/storytelling
• Flow
Here are a list of titles of the workshops we did in
2017/2018:

7. #5 THIS MODULE ALLOWED ME TO BE REALLY CREATIVE!
AND HAS INSPIRED ME TO DO OTHER THINGS…
• It’s a great niche skill to have on your
CV (especially having the training from
experts!)
• My essay has two titles because I’m
classy
• I now do a project on Instagram called
#selfiewithkira

8. THANK YOU
@totally_kira