Created in 2012, this presentation discusses the role of social media for B2B marketers, including statistics and most influential social channels.

1. SOCIAL MEDIA IN B2B
MARKETING
presented by: Kira Portnaya

2. INTRODUCTION: RISE OF
SOCIAL
Social Media has been
growing in prominence
over the last decade
70% of Marketers believe
Social Media is important
to their companies (“7 in
10 Cos.”, 2012).
B2B Marketers must have a
different Social strategy
than their B2C
counterparts
Graph Source: “7 in 10 Cos”, Marketing Charts.com, 2012.

3. LINKEDIN- STATISTICS
161 million users (Leaning, 2012)
2 million company pages (Leaning, 2012)
2 members/second sign up rate (Leaning, 2012)

4. WHY DO B2B MARKETERS
USE LINKEDIN?
Professional Users Networking
New Enhanced Company Pages
Lead generating Power
Good segment targeting capabilities

5. FACEBOOK- STATISTICS
1 billion monthly users in October 2012
(facebook.com, 2012)
93% of adults in the US (Sibley, 2012)
71% B2B Marketers use Facebook (Sibley, 2012)

6. WHY DO B2B MARKETERS
USE FACEBOOK?
Lot’s of users- wide reach
Impressive Targeting capabilities
Rich advertising platform
Good for Content Marketing

7. BLOGS/ TWITTER
Twitter= Microblog
Content/ Information supplier
Ability to establish thought leadership

8. ...IN CONCLUSION...
LinkedIn, Facebook, Twitter and Blogs are most used
platforms by B2B social marketers

9. REFERENCES
7 in 10 Cos. See Social Media as Integral to Marketing, Biz Strategies. (September 6,
2012). Retrieved November 26, 2012, from http://www.marketingcharts.com/wp/
direct/7-in-10-cos-see-social-media-as-integral-to-marketing-biz-strategies-23191/
Brennan, R., & Croft, R. (2012). The use of social media in B2B marketing and
branding: An exploratory study. Journal Of Customer Behaviour, 11(2), 101-115.
Hosford, C. (2011). Social marketing paining prominence in companies' plans. (cover
story). B To B, 96(4), 1-29.
Leaning, B. (2012). A Step-By-Step Guide to LinkedIn’s New Company Pages. (pp. 7-15).
Retrieved from: http://offers.hubspot.com/step-by-step-guide-to-linkedins-newcompany-pages
Sibley, A. (2012). How to Attract Customers with Facebook. (pp. 6-13). Retrieved from
http://www.hubspot.com/free-ebook-how-to-attract-customers-with-facebook/.