Training on 9 20 10 with Kirill Storch for ANG

1. Presenter: Kirill Storch, Internet Marketing Architect Internet Marketing Division (IMD)

2. Service Overview of the IMD Keyword Market Analysis Link Building via Content Generation and Expert Campaigns Website Development

3. There was no trust….and e-commerce was almost impossible. Web masters had so much control over their own rankings… that results were unreliable

5. Link-Based Algorithm

6. Google= 67%MSN/Yahoo=10%Baidu=7%

7. THE KEYWORD MARKET ANALYSIS:Spend a very long time selecting your battles.

8. Truths about choosing keywords Opinions about which keywords will work well for your site don’t matter. Specifically, YOUR opinions about which keywords will work don’t matter.

9. You are statistically insignificant

10. Statistics 101 1) You are at least a couple of sigma deviated from the norm. 2) Your friends are probably even more deviated than you are.

11. Creating a Keyword List Start by Brain Storming.

12. We come up with a free form list of every word related to the target industry. Then run those words through Google wonder wheel.

14. Alexa.com

15. www.CheckTrustRank.com Allows you to check Trust Rank and Page Rank

16. How do we know whenwe’vestruck gold?

17. The gold nugget keyword 1) Has at least 500/month unique individuals searching for it. 2) Has less than one million results on a regular Google search. 3) Has less than 10,000 results on an all-in-title Google search.

18. Has a good forecast www.google.com/insights/search

19. Has an appropriate geo-concentration

20. Is commercially viable. Conversion Ratehttp://adlab.microsoft.com/Online-Commercial-Intention/Default.aspx

21. LINK BUILDING:You will be judged by your links.

22. The Ideal Link

23. Getting Links Using Content Generation 1) Create an informative and/or entertaining article.

26. Why generate content? It brings lots of traffic. The traffic increases your page rank….making Google trust you… Once Google trusts you, it will begin putting your site in front of users that want your product/service. The attention-grabbing articles are not for your main customer base, they are to create the traffic base and Google trust necessary to rank for your main customer base in the future.

27. THE EXPERT CAMPAIGN: If you build it, they will not come

29. WEBSITE DEVELOPMENT

30. Thank you. www.AdvanceNetworkingGroup.com Storch.kirill@gmail.com (650) 274-7844