2. ABOUT VOLTAS
India's largest air conditioning company and one of the world's
premier engineering solutions providers and project specialists.
Founded in India in 1954 by Volkart Brothers and Tatas
Offers engineering solutions to various industries.
Headquartered in Mumbai, 25 offices and 200+ service centres pan-
India and 6 offices overseas.
Voltas provided the air-conditioning for the world's biggest ocean
liner, the RMS Queen Mary 2 and also the world's tallest building, the
Burj Khalifa
3. ACCOLADES
1993-94- United Nations' Grand Award for Excellence in Public Service
Worldwide
1994-95- International Public Relations Associations' Golden Trophy for
Excellence in Customer Service
1995-96- Mumbai Chamber of Commerce and Industry's Good Corporate
Citizenship Award
2000-02- Highest exports in the category of 'services (regional award)‘
2002-04- Top exports in category of 'project exporters (regional award)’
2006-07- Export Excellence Award
2008-09- ‘MEP Project Manager of the Year’ and ‘Health and Safety’ awards.
2010- Readers’ Digest Trusted Brand Award
2013- National Energy Conservation Award
2015- EFFIE Award
Silver LEED Certification
6. AIR CONDITIONING MARKET SCENARIO
India sold about 3.3 million air conditioner units in fiscal 2013-14
period
Overall AC market registered a 25% volume growth in the Q1 of
FY 2014-15
Penetration rate about 3-3.5%
Voltas saw more than 50% jump in number of AC units sold in the
Q1 of FY 2014-15
9. PRODUCTS
Split ACs
•Y Series
•Ye Series
•Yc Series
•Yr Series
•Ya Series
•Ya-R Series
•Yu Series
•Yd Series
•Yi Series
Window
ACs
• Ye Series
• Yd Series
• Y Series
• Yi Series
• Ya Series
Cassette
ACs
•Venture
Slimline
ACs
•Venture
10. STPD ANALYSIS
Segmentation: Demographic- Income
Targeting: Concentrated- Price Conscious
Positioning: Low on cost air conditioners with all the features of a
good quality air conditioner
Differentiation: Economically priced with great qualities and
excellent pre & post purchase services
12. SWOT ANALYSIS
1. Economical
Prices
2. Market
Leader
3. Trusted
Brand
4. Post
Purchase
Services
1. Competitive
Market
2. Heavy
Components
1. Product
Differentiation
2. V-Service
3. Indian Mass
Market
4. Eco-Friendly
1. Increase in
Fan Market in
Tier 2 & 3 cities
13. SERVICES PROVIDED
24x7 Toll Free Customer Helpline
SMS for Help
Feedback Form
‘Voltas Service’ Accounts on Facebook & Twitter
V-Service
14. V-SERVICE
V-Service consists of the following features:
Database management
Service par excellence
End-to-End Customer service solutions
Expertise at door step
Nation wide network
15. CONCLUSION
Voltas are strengthening their opportunities to gain larger market
share
Voltas will continue to instill trust and provide great service to their
customers
Voltas’ economical prices with great quality are the main value
drivers
heating, ventilation and air conditioning, refrigeration, electro-mechanical projects, textile machinery, mining and construction equipment, water management & treatment, cold chain solutions, building management systems, and indoor air quality.
Revenue- Rs. 53.66 billionNet Income- Rs. 2.45 billion
MEP (Mechanical, Electrical & Public Health)
LEED (Leadership in Energy and Environmental Design)
1800-425-4555
SMS 'AC ' to 56677
Database management: V Service is based on the latest technology that automatically registers service requirements with all our offices.
Service par excellence: Manpower training programs, IT resources and prompt service vans streamline the service procedure and ensure utmost efficiency.
End-to-End Customer service solutions: V Service provides various services like Do & Charge, AMC, Retrofits and spares.
Expertise at door step: Professional after-sales services are provided at your doorstep, ensuring a hassle free experience.
Nation wide network: A wide network of customer care centers and call-centers ensures prompt service.