Over the last decade, a shift in devices, platforms and document formats has forced publisher to rethink their distribution strategies. This presentation provides actionable steps publishers can take to build a discovery and reuse strategy. This includes approaches around business process, metadata and rights management.

1. Discoverability &
Reuse
of Content
NY Media/Publisher Meetup
September 21, 2016

2. ABOUT ME
- 10+ years experience in magazine, books
and digital publishing
- Held roles at: Condé Nast, Macmillan
Learning and Artstor
- Areas of specialty include content, rights and
data architecture, as well as product
management
- Worked on system deployments for DAM,
Rights Management and CMS.

3. DISCOVERY DEFINED
Discovery is the ability to find content and data across your content stores.
Rights
Management
File
Server
Discover (Search, Browse, Recommend)
CMS DAM

4. REUSE DEFINED
Reuse is the ability to distribute existing content and data to new channels (i.e.
products/services), platforms and territories.
File
Server
CMS
DAM
Distribute

5. A BRIEF HISTORY OF CHANGE
Publishing has seen rapid shifts in devices, platforms and document formats over
the last 10 years...
2007
Apple
releases the
first iPhone
2008
Apple
launches
App Store
EPUB
becomes
standard
Amazon
releases the
first Kindle
2009
WHATWG
and W3C
focus on
HTML5
standard
2011
Adobe
releases its
Digital
Publishing
Suite (DPS)
Apple
releases its
Newstand
app
2013
Responsive
web design
takes off
2015
Snapchat
releases
“Discover”
Facebook
releases
“Instant
Articles” & FB
Live
2010
Apple
releases
the first
iPad
2006
Twitter is
launched
Android OS
launched

6. WHY THE PUSH FOR DISCOVERY & REUSE?
Increased competition and the reduced barriers to entry have forced publishers
to improve ROI on content.
Increased Competition
Increased
Channels/Platforms Flat Revenue

7. 7 STEP PATH TO DISCOVERY & REUSE
Before proceeding to implement a discovery and reuse solution, ask yourself the
following questions:
1)Have I identified how I’m going to use my digital assets?
2)Are my digital asset repositories managed?
3)Are my digital assets stored in a reusable format?
4)Does my content have metadata?
5)Do I know my content’s rights?
6)Do I have the necessary system features?
7)Are my systems integrated?

8. 1) IDENTIFY BUSINESS OPPORTUNITIES
Try to anticipate all channels (products, services), platforms, and territories
your content will be used.
Services
- Aggregation
- Licensing
- Branded Content
- Events
Products
- Books
- Magazines
- Newspaper
- Websites
- Apps
- Newsletters
- Ecommerce
- Video
- Podcasts
Platforms
- iTunes
- Amazon
- Facebook
- Instagram
- Snapchat
- Medium
- Texture
- VitalSource
Territories
- North America
- Latin America
- EMEA
- APAC

9. 2) IDENTIFY AND MANAGE CONTENT
Identify all your existing content repositories. If they are not efficiently managed -
organize them properly.

10. 3) CREATE REUSABLE FORMATS
Make sure your content is created and stored in formats that can be reused.
Use industry standards wherever possible to hedge risk.
Website/App Books Magazines News

11. 4) DEFINE A METADATA STRATEGY
Build rich administrative, descriptive and technical metadata structures to
facilitate discovery.
ANALYZE DATA MODEL DATA CONFIGURATION
Examine the existing digital
asset data. This includes key
data objects such as:
- Administrative
- Descriptive
- Technical
- Relationship
Develop a schema,
vocabulary and relationships
based on existing and future
business needs. Industry
metadata standards guide us
this development, such as:
- Dublin Core
- Schema.org
- XMP/IPTC
- EXIF
- DBpedia
- Wikidata
Configure the designed
schema and vocabularies in
the DAM or CMS system.
Create a mapping from the
existing schema and
vocabulary to the future
schema and vocabulary.
This includes any
transformations that need to
occur.
MAPPING MIGRATION
Create and run migration
scripts from legacy to new
system. These scripts should
be based off the schema and
vocabulary mapping.
DESIGN IMPLEMENTATIONPLANNING

12. 5) KNOW YOUR IP RIGHTS
RIGHTS IN
PURCHASE
AGREEMENTS
RIGHTS OUT
RIGHTS INDEXING PERMISSIONS
The acquisition of rights from
rights holder, such as:
- Writer
- Photographer
- Videographer
- Editor
- Location Release
- Model/Personality Release
The underlying usage rights
data, that includes:
- Media
- Delivery Channel
- Territory
- Duration
- Exclusive/Nonexclusive
- Placement
- Editing
The analysis of reuse and
licensing opportunities.
The selling of rights to third
parties, such as:
- Distribution
- Licensing
- JVs
- Syndication
SALES
AGREEMENTS PAYMENT
The receipt of royalty
payments, as well as the
payout of financial
obligations to rights holders.
ROYALTIES
Create rights data to understand the risk and opportunity around your content.

13. 6) FEATURE CONSIDERATIONS
When building a technical solution that facilitates discovery and reuse, consider
the following features:
Discovery
- Search
- Browse
- Recommendations/
Personalization
Reuse
- APIs
- Feeds
- Transformations

14. 7) KNOW YOUR INTEGRATION POINTS
Define how your system components will integrate together.
ERPMS WORD
DAM
CMS
BI/REPORTING
CONTRACT
MGMNT.
RIGHTS
MGMNT.
CLEARANCE
PORTAL
PERMISSIONS
PORTAL
ROYALTY
MGMNT.
Author
Contract
Secure
Assets
Create
Policy
GetIP
Rights
Feed
Financial
Obligations
Connect
Rights
Feed
Permissions/
Restrictions
Make/
Receive
Requests
Feed
Royalty
Data Feed
Financial
Data
Make/
Receive
Requests
Feed
Content
Data
Feed
Rights
Data
Feed
Assets

15. NOW YOU’RE READY
Once you’ve fulfilled these 7 steps, you’re ready to monetize your archival
content.
Rights
Management
File
Server
Discover (Search, Browse, Recommend)
CMS DAM
Distribute(APIs,Feeds)

16. 475 Park Avenue South, 22nd Floor
New York, NY 10016
EMAIL: brian.cross@klarisip.com