Their icons are flags united under one banner. Social media portals are providing a great platform for a global revolution

1. Breaching the Digital Divide: She
Speaks and the World Listens

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Blog or tweet your way to be heard!
• Blogging is a very powerful platform and women can
use it effectively to voice opinions, create campaigns
and empower other women

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Harnessing the power of mobile phones to bridge the
digital divide
• One cannot talk of empowering women digitally and ignore
the ubiquitous mobile phone, especially in the developing
world
• According to the mobile operators association, Groupe Special
Mobile Association (GSMA), there are now 4.7 billion
connected people on the planet, and of these, 3.2 billion
access the Internet via a mobile instrument.
• The GSMA points out in a report that the gap between male
and female mobile phone users stands at 200 million, with
male mobile users in greater numbers.

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What can be done?
• As part of the report by GSMA, there are certain key
suggestions in which mobile network operators or MNOs can
solve the problem
• The report cites Idea Cellular’s programme that aims at taking
the Internet to every mobile.
• The report by GSMA has several case studies wherein
attempts are being made to take women to the Internet
• Women were taught that they save costs on transportation if
they could learn to access information on various government
schemes online.

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• Ever since this project was launched in 2013, Google has
actually trained more than 1.5 million women on how to use
the Internet
• Google has even launched Internet carts as part of the
initiative aptly titled ‘Internet Saathi’ in association with Tata
Trusts to teach women all about the Internet
• Internet is a great way to make your voice heard across the
globe.

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‘Sahar Speaks’
• The need for women to be heard in this tragic land is felt
more than anywhere else in the world
• A beautiful little story has blossomed from this land –
‘Sahar Speaks’.
• ‘Sahar Speaks’ is set to ring in a new dawn for women in
Afghanistan, and one hopes women all over the world
wake up to the immense possibilities of life in the digital
ageand march towards empowerment.

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Knct Lab Overview
• High performing digital
marketing solutions provider
• End-to-end services from data
analysis, market research to
campaign implementation
• Google certified professionals
• Experts across various functions:
advertising, paid media, creative,
analytics, web design &
development, and marketing
automation
• Located in Bangalore
• Visit us at www.knctlab.com

8. Ph: +91 80 88022000
info@knctlab.com
www.knctlab.com
Thank You