What does backlinking exactly mean? It’s a powerful SEO technique that uses infographics, networking, unique content, and user relationships to reach the top rank.

1. Build Links to Boost Search
Rankings

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• Link building is a very important SEO technique. Reach out
and try to get back links for your content, it means search
engines will think highly of you, and put your page/site on top
of the search result.

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Here are some aspects to consider when you build
links:
• Don’t ignore content – it is the single most important reason
why you want people to link to your page in the first place.
• Use of infographics could also be a good way to getting people
to link to your page. Often, a story told visually makes a
greater impact than say, 500 words.
• Once you have a great site with highly-engaging content, you
would need a well-formulated strategy to market that
content. This could be in the form of newsletters, email
marketing, social media sharing, among others.

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• The quality of the external site or page that links to your page
is very important as well. You just can’t get random pages to
link to your site, so make sure the content and theme of the
linking page is relevant to your site.
• Add your sites to web directories, but ensure that the
directory has true value. Good directories are those that score
high on utility value.
• Build relationships with others online, be part of forums and
communities, and people are going to link to your page. Guest
posting/blogging is an excellent way to bring value to your
page or business website.

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• Some parts of text in a website/page being linked to content
on another page. That’s called anchor text, and plays an
important part in link building.
• If someone links a keyword phrase on their page to your site,
you will get ranked highly for that keyword/s.
• Last but not the very least, earn your links rather than buy
them. What you earn stays with you but what you buy will
vanish into thin air!

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Knct Lab Overview
• High performing digital
marketing solutions provider
• End-to-end services from data
analysis, market research to
campaign implementation
• Google certified professionals
• Experts across various functions:
advertising, paid media, creative,
analytics, web design &
development, and marketing
automation
• Located in Bangalore
• Visit us at www.knctlab.com

7. Ph: +91 80 88022000
info@knctlab.com
www.knctlab.com
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