Google Analytics comprises of things like Page views, Bounce Rate, Traffic Sources, Landing Pages, Conversion Rate, etc. So the question is, What does Google Analytics really mean? What does Google analytics do?

1. Google Analytics: KPIs to
Measure Success

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• Google Analytics is a boon for a business/e-commerce site or
a blog for your brand too. Depending on your goals, you could
watch and analyse certain KPIs about your site. The KPIs you
would need to track differ from industry to industry and
website to website.

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Some of the KPIs your business site needs to track are as
follow:
• Page views
One of the basic KPIs for a website is page views. This is
useful if the purpose of your site is e-commerce.
• Time spent
The time spent indicates interest, and is a better
indicator than page views.
• Repeat/return visitors and unique visitors
This is a KPI that shows visitors, and also return visitors,
who have been interested enough to come back to your
site.

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• Traffic sources
So, how did your visitors come to your site? Did they
come from a social media platform or search engine etc?
You can then improve conversions and boost
engagement by focusing on these sources.
• Landing pages
Google Analytics lets you look at the most common
pages of your website that your visitors land on.
• Bounce rate
This KPI is the percentage of visitors who leave your site
almost immediately.

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• Exit pages
You would also check the Analytics of the exit pages.
Which was the page that your visitors went to before
abandoning the site? A high rate of exit for a specific
page means that page is not interesting enough.
• Conversion rate
This is the ratio of many visitors came and how many of
them carried out actions that you wanted them to.
You can track conversions via sign-ups on a trial period,
submission of forms, downloads, etc. You can add many
conversion goals in Google Analytics, and track the
success of the same.

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• Social media referrals
One of the most important KPIs you can track if you want
to understand what traffic social media sends to your
site, you can use social analytics of Google. This is useful
if you are a brand with a good social media presence.
Accordingly, you can improve Facebook, Twitter or any
other social platform posts.
• There are several other KPIs that Google Analytics has on
offer, and the key to boosting your site is not just tracking
the various KPIs, but also interpreting them well.
Knowing the objective/goal of your website is one of the
key steps ahead of tracking the right KPIs.

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Knct Lab Overview
• High performing digital
marketing solutions provider
• End-to-end services from data
analysis, market research to
campaign implementation
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• Experts across various functions:
advertising, paid media, creative,
analytics, web design &
development, and marketing
automation
• Located in Bangalore
• Visit us at www.knctlab.com

8. Ph: +91 80 88022000
info@knctlab.com
www.knctlab.com
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