“Follow the money.” said the celluloid avatar of Deep Throat to the news reporter Bob Woodward in the 1976 political thriller ‘All the President’s Men’. When it comes to spending on marketing in 2015, the money trail leads you to one place- social media. Here are the facts, 66% of marketers believe that social media marketing is core to their business and 66% have a dedicated social media team. To boot, the budget for social media advertising and marketing has increased by a whopping 70% and this effectively brings social media out of the fringe space that it occupied and into the spotlight as a headliner.

1. Here's why 2015 is the year of
Social Media marketing

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Why 2015 is the year of Social Media marketing
• Major chunks of the marketing budget in 2015 is spent on Social Medial
• 66% of marketers believe that social media marketing is core to their business
• 66% have a dedicated social media team.
• Budget for social media advertising and marketing has increased by a whopping
70% in the past few years
To read more : http://bit.ly/1D

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The most effective channels to target your consumers
• Facebook ranks first with 73% of marketers conceding it to the most effective channel
• Twitter, LinkedIn and Google+ trail behind the social media behemoth with 69% of marketers
attesting to their effectiveness
• Newer channels like Tagged and Viadeo, have reported to be 86% and 81% effective
• Pinterest, in spite of the buzz, the channel scored relatively low in usage (24% use it for
marketing) with only 57% of marketers deeming it effective.
• The lesson to be learned is testing – Test all new channels in 2015.
To read more : http://bit.ly/1D

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Why you need to spend on social media marketing
• Social media is the hottest, most viable and relevant channel to invest your resources in.
• The percentage of marketers who deem social media viable has increased from 24% to 64%
in the past one year
• 55% of marketers believe that social media spending does see a return on investment
• 30% of marketers feel that social media spending indirectly produces ROI
To read more : http://bit.ly/1D

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How you need to spend on social media marketing
• Focus on the one channel where your
audience is most responsive.
• Direct all your resources and energies
into one space, rather than casting a
wide net and catching nothing.
• Be alert and responsive to your
audience.
• Incite customer questions and
engagement and begin a dialogue with
them.
• It’s 2015, The world is waiting for you.
To read more : http://bit.ly/1D

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Knct Lab Overview
• High performing digital
marketing solutions provider
• End-to-end services from data
analysis, market research to
campaign implementation
• Google certified professionals
• Experts across various functions:
advertising, paid media, creative,
analytics, web design &
development and marketing
automation
• Located in Bangalore
• Visit us at www.knctlab.com

7. Ph: +91 80 88022000
info@knctlab.com
www.knctlab.com
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