With over 50% of the golbal population using smartphones, it has led to a new breed of marketing strategies

1. Rethinking Mobile Strategy: From
‘Good-to-Have to ‘Must-Have’

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From optimizing for mobile to creating for mobile
• Optimizing your content for mobile usage because more
people are looking at sites on their small screens is very
important.
• It is equally important to restructure content exclusively for
mobile, rather than just reusing content that already exists.

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If you are ‘appy’ and you know...
• Apps need to be intuitive and provide an excellent user
experience
• Integrating the app with your back-end system is very
important because if a consumer uses a site to shop, the
person expects the app on mobile to have the same shopping
basket data to complete the process of placing the order.
• Mobile is now converging with Internet of Things and the
cloud. The cloud helps trigger mobile development so
security, back-end and management can all be integrated.

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‘Can we have your attention, please?’
• Retaining attention of user is the key, because 25 per cent of
all apps are used only once after they are downloaded
• A Localytics/Research Now survey in 2015 showed that the
two main reasons for people not using an app are: “I don’t
need it anymore” and “I got bored”.
• Apps need to constantly revamped with new features,
updates et al. Apps should be works in progress.

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‘We’ll get you to buy on mobile’
• Over half of all sales online were done via mobile, according
to marketing experts.
• One-click payments to ensure ease of transactions, adoption
of digital wallets such as Google Pay, Apple Pay, and PayPal,
employment of authentication and encryption for security can
all boost mobile transactions.
• A good example of an easy to use app could be Uber which
has made it effortless to secure your ride

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When social does more than social...
• This year will also see a move towards mobile social
buying – users can finally purchase directly on a social
networking platform like Pinterest, Twitter or Facebook.
• Mobile will indeed become the point of convergence for
not just engagement, but also change the way we eat,
socialise, shop and get to places
• Mobile will truly be the message, and sooner or later,
brands/organizations will need to read the message and
act on it!

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Knct Lab Overview
• High performing digital
marketing solutions provider
• End-to-end services from data
analysis, market research to
campaign implementation
• Google certified professionals
• Experts across various functions:
advertising, paid media, creative,
analytics, web design &
development, and marketing
automation
• Located in Bangalore
• Visit us at www.knctlab.com

8. Ph: +91 80 88022000
info@knctlab.com
www.knctlab.com
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