Video plays an important part in digital marketing, an easy way to capture your prospects attention if done rightly. As its said an image can say thousand words, you can easily think what an video can say for you and your brand

1. Seeing is Believing: Why Videos
are the Future of Digital
Marketing

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Mobile video marketing
• Adweek reports suggest that there is a double-digit
upward trend when it comes to watching videos on
mobile devices.
• Mobile will drive the maximum advertising spend on
digital videos in the coming years.

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Why videos matter
• Brands can make use of videos to rekindle
favourite/special memories or moments. They can also
help trigger nostalgia
• Statistics show that an Internet user spends over 80 per
cent of time on a website that has video than a site
minus video content. Marketers can use video to hold
attention and create brand impressions
• Including video in your digital marketing boosts chances
of your site getting a Google front page result, marketers
point out.

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• Videos lead to more conversions than other types of
content, more than 70 per cent of survey participants say
so, according to Demand Metric, a marketing research
firm.
• Videos have greater chances of being shared, liked,
commented upon or retweeted, therefore enhancing
their likelihood of going viral.
• Videos can also be used in emails as they boost click-
through rates (CTR). According eMarketer, 50 per cent of
those using videos in emails saw more CTRs and
enhanced forwarding/sharing.

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Examples of effective video marketing
• A digital ad that is creating a lot of buzz in India right
now is the digital ad called ‘The Calling’ released by
Anouk, a fashion label from e-tailer Myntra. The
video, starring talented actresses Radhika Apte and
Shernaz Patel, is all about workplace discrimination
against pregnant women, and has been trending on
social media. The ad was released on December 4,
and has acquired 1,477,342 views and counting.

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• Another digital ad that has been done well is
Volkswagen India’s 70-second digital film for its
Beetle. The film has been launched on social media
platforms like Facebook, YouTube and the brand’s
website. It is called ‘Ode to the Bug’ and celebrates
the legacy of the VW car.

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Knct Lab Overview
• High performing digital
marketing solutions provider
• End-to-end services from data
analysis, market research to
campaign implementation
• Google certified professionals
• Experts across various functions:
advertising, paid media, creative,
analytics, web design &
development, and marketing
automation
• Located in Bangalore
• Visit us at www.knctlab.com

8. Ph: +91 80 88022000
info@knctlab.com
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