ISOJ 2011

1. Friends who Choose Your News
Brian Baresch ,University of Texas at Austin | @editer
Lewis Knight, UT Austin
Dustin Harp, Ph.D., UT Austin
Carolyn Yaschur, UT Austin

2. “If the news is that important, it will find
me”

3. In Pew’s recent State of the Media report,
41% of Americans cited the Internet as the
place where they got “most of their news
about national and international issues”;
this cohort is 17% larger than a year
earlier.

4. Ink economy Link economy

5. Facebook has become the leading
referrer for visits to news and
media sites, ahead of the
aggregator Google Reader, and
is fourth overall behind Google search,
Yahoo and MSN.

6. How many link how much
-4
-2
0
2
4
6
8
10
12
14
16
18
#oflinksin3months(max15)

7. Linkers by age
0
2
4
6
8
10
12
14
16
18
20
18-24 25-34 35-54 55-plus
#inagegroup

8. Link genres
0
5
10
15
20
25
General interest News Products Commentary Satire/comedy Features Other
%oftotal

9. Link topics
0
5
10
15
20
25
30
35
40
45
Current events Politics Health/tech Sports/art/ent Other
%oftotal

10. Genres by sex
0
10
20
30
40
50
60
70
80
90
General interest News Products Commentary Satire/comedy Features Other
%withingenres
women
men

11. Topics by sex
0
10
20
30
40
50
60
70
80
Current events Politics Health/tech Sports/art/ent Other
%withintopics
women
men

12. Primary medium
0
5
10
15
20
25
30
35
40
45
50
Text Photos Video Audio Interactive Other
%oftotal

13. Thank you
Brian Baresch, UT Austin
Lewis Knight, UT Austin
Dustin Harp, Ph.D., UT Austin
Carolyn Yaschur, UT Austin