ISOJ 2016

1. Good News or Bad News?
@Borjaechevarria
Digital Editor-in-Chief
Univision
ISOJ 2016. Austin.

2. From TV to Facebook Live

3. #DemDebate

4. Univision video traffic
● Video traffic regardless of wether it comes fro our O7O or from our amplified

5. Total amplified ACTUAL Videos O&O
And the answer is...BAD NEWS

6. ¿What do we do?
● Find balance between business objectives and
distributed content
● Foster Data Driven Culture
● Embrace Startup Mode/Beta Mode
● Adapt Video Content for different platforms
● Diversify skillset

7. Gracias.
: )
@borjaechevarria