2024 03 13 AZ GOP LD4 Gen Meeting Minutes_FINAL.docx
Currie2011
1. Tim Currie
Assistant Professor
School of Journalism
University of King’s College
Halifax, Nova Scotia, Canada
Experiments in Location-Based Content:
A Case Study of Postmedia’s Use of
Foursquare
2. Foursquare
Social network
6.5 million users
Smartphone app tied to
GPS
Users leave tips at a
location
Users can indicate they
have “done” tips
Game-like experience
2/7
3. The Study
Interviews with editors placing editorial content as
tips
3 Postmedia newspapers: National Post,
Edmonton Journal, Vancouver Sun
RQ1: What criteria have editors used to select
content for Foursquare?
RQ2: How have the editors produced this
content?
Theory: Gatekeeping 3/7
4. Uses
Q: What content was
successful?
1. Film festival guide
2. Restaurant review
3. Opinion piece
4/7
5. Findings
Q: How would you characterize the editorial
content
you place in Foursquare? “Not hard-core news”
“Evergreen”
“Feature-y”
“Useful to people
over a longer period
of time”
“Opinion”
5/7
6. Findings
Newspaper content placed in Foursquare was:
An opinion, review, guide or first-person account
Described with the goal of inspiring action
Timeless — or about an event of 2+ days
About a specific location or an activity done at a
specific type of location
Placed at a location where people gather socially
6/7
7. Implications
News on mobile devices is the future
Foursquare is just one of many distribution
channels
Content tied to social nature of the tool
7/7
Notas del editor
Study looked a very specific thing done by a small number of editors in North America:
Tying editorial content to location using the social network Foursquare
People at a location “check in” to a place & can read tips left by others. They indicate that they have “Done” a tip or add the tip to their “To-Do” list
News organizations are using it to distribute their editorial content as tips on locations, which Foursquare calls venues.
If you follow a user, they will also see their tips pop up when you are nearby the place where they left the tips
News organizations using this to distribute restaurant reviews — and other types of content