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CAN JOURNALISM SURVIVE AND THRIVE IN A
MEDIA ECOSYSTEM WHERE PUBLISHERS DON’T
CONTROL THEIR DISTRIBUTION CHANNELS?
DAVID S...
A CAUTIONARY TALE FOR PUBLISHERS
PRODUCT DESIGN
SUPPLY CHAIN &
LOGISTICS
COMPUTER
ASSEMBLY
MOTHER BOARDS
SIMPLE CIRCUIT
BO...
A CAUTIONARY TALE FOR PUBLISHERS
PUBLISHING
DISTRIBUTION
ADVERTISING
COPY
EDITING/LAYOUT/MOD
ERATON
SEARCH, FRIEND,
FOLLOW...
CAN JOURNALISM SURVIVE AND THRIVE IN A MEDIA ECOSYSTEM WHERE
PUBLISHERS DON’T CONTROL THEIR DISTRIBUTION CHANNELS?
BUSINES...
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David Skok

ISOJ 2016

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David Skok

  1. 1. CAN JOURNALISM SURVIVE AND THRIVE IN A MEDIA ECOSYSTEM WHERE PUBLISHERS DON’T CONTROL THEIR DISTRIBUTION CHANNELS? DAVID SKOK MANAGING EDITOR & VICE PRESIDENT, DIGITAL THE BOSTON GLOBE david.skok@globe.com @dskok INTERNATIONAL SYMPOSIUM OF ONLINE JOURNALISM APRIL 15, 2016 AUSTIN, TEXAS #ISOJ
  2. 2. A CAUTIONARY TALE FOR PUBLISHERS PRODUCT DESIGN SUPPLY CHAIN & LOGISTICS COMPUTER ASSEMBLY MOTHER BOARDS SIMPLE CIRCUIT BOARDS BRAND MOTHER BOARDS COMPUTER ASSEMBLY SUPPLY CHAIN & LOGISTICS PRODUCT DESIGN BRAND @DSKOK #ISOJ, APRIL 15, 2016 COURTESY: CLAYTON M. CHRISTENSEN, 2011
  3. 3. A CAUTIONARY TALE FOR PUBLISHERS PUBLISHING DISTRIBUTION ADVERTISING COPY EDITING/LAYOUT/MOD ERATON SEARCH, FRIEND, FOLLOW BRAND PAGEMASTERS, ICUC AUDIENCE MANAGER, DOUBLECLICK NEWSFEED, GOOGLE NEWS, TIMELINE INSTANT ARTICLES, AMP, MOMENTS ? @DSKOK #ISOJ, APRIL 15, 2016
  4. 4. CAN JOURNALISM SURVIVE AND THRIVE IN A MEDIA ECOSYSTEM WHERE PUBLISHERS DON’T CONTROL THEIR DISTRIBUTION CHANNELS? BUSINESS DEVELOPMENT: THE OUTSOURCING DILEMMA OUTSOURCING OFTEN SETS IN MOTION DISRUPTIVE BUSINESS MODEL LIQUIDATION. PRODUCT: TECH DEBT NOT ALL PUBLISHERS CAN SEAMLESSLY INTEGRATE A WORDPRESS PLUGIN. EDITORIAL: THE SCALE BIAS TECHNOLOGY OPTIMIZES FOR REACH, ENGAGEMENT, AND SCALE, JOURNALISM OPTIMIZES FOR IMPACT. @DSKOK #ISOJ, APRIL 15, 2016 1 2 3

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