Irene

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Knight Center

ISOJ 2013

Noticias y política

April 19th 2013
Researching on the new relationship
between audiences and journalism:
a methodological toolkit
Irene Serrano Vazquez
PhD candidate
Concordia University
Twitter:/ireneserrano

Production on demand
Individual customization
Contents a la carte
New media technologies
Ubiquity

User-generated content
and journalism
Photo: Manoocher Deghati / The Associated Press

Five elements to take
into account...
....when analyzing audience generated journalistic content:
*Audiences
*Journalists
* Contents
*Tools
*Context
The Power of the Press

The people formerly known as the audience
- Who are those creating media content?
- Where are they located?
- Are they representative of a whole population?
?
- Who is consuming user-generated content?
- What are the effects and impacts of the
consumption of user-generated content?

Journalists have
something to say
“The manner in which journalists imagine their audience has public
consequences.” C.W. Anderson (2012)

Tools are not neutral
Terms of serviceCorporative dimensions
Community Guidelines
Affiliations

Conclusions
 Audiences are not an abstract element
 Who are the audiences of the audiences?
 Journalists should be an object of study
 User-generated content needs to be analyzed
 Tools have a corporate side
 The context matters - Generalizations are dangerous!

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Irene

1. April 19th 2013 Researching on the new relationship between audiences and journalism: a methodological toolkit Irene Serrano Vazquez PhD candidate Concordia University Twitter:/ireneserrano

2. Production on demand Individual customization Contents a la carte New media technologies Ubiquity

3. User-generated content and journalism Photo: Manoocher Deghati / The Associated Press

4. Five elements to take into account... ....when analyzing audience generated journalistic content: *Audiences *Journalists * Contents *Tools *Context The Power of the Press

5. The people formerly known as the audience - Who are those creating media content? - Where are they located? - Are they representative of a whole population? ? - Who is consuming user-generated content? - What are the effects and impacts of the consumption of user-generated content?

6. Journalists have something to say “The manner in which journalists imagine their audience has public consequences.” C.W. Anderson (2012)

7. User-Generated Content: is it so good?

8. Tools are not neutral Terms of serviceCorporative dimensions Community Guidelines Affiliations

9. The offline context

10. Conclusions  Audiences are not an abstract element  Who are the audiences of the audiences?  Journalists should be an object of study  User-generated content needs to be analyzed  Tools have a corporate side  The context matters - Generalizations are dangerous!

Irene

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