Rebecca Harris, a cofounder at Purple, discusses the challenges of maintaining an informed democracy when staying informed takes a significant amount of time and effort. She argues that reducing friction in conversations between people and organizations can help address this by bringing information to users through the messaging platforms they already use regularly, like Facebook Messenger and WhatsApp, rather than requiring users to visit other sites or apps. This allows for more natural, two-way conversations that break down walls between humans and brands.
25. The key to success is
going where the users
are, not making them
come to you.
26. “The net result is that you and I will
be talking to brands and companies
over Facebook Messenger,
WhatsApp, Telegram, Slack, and
elsewhere before year’s end, and will
find it normal.”
- Chris Messina
