Original post : http://www.romainsimon.net/growth-hacking 1 - What is Growth Hacking ? 2 - Examples of Growth Hacks (Hotamil, Dropbox, Twitter, Airbnb) 3 - 0Day Growth Hacks & spam 4 - Other famous Growth Hacks (Pinterest, Instagram, Facebook, Crazy Egg, Mint) 5 - Resources

1. Growth Hacking
www.romainsimon.net

2. Growth Hacking is trendy

3. VP Marketing
has a budget to spend in order to build
brand image
Startup have different objectives :
Increase Growth
Minimize expenses
It is the role of the Growth Hacker

4. A Hacker
Finds unconventional ways to access a
system
A Growth Hacker
Finds unconventional ways to grow his
user base

5. Examples of Growth Hacks

6. Hotmail
put
« PS : I Love You. Get Your Free
Email at Hotmail »
At the end of all the emails sent by their
users to grow

7. Dropbox
created a video with lots of memes
and posted it to Reddit
which was not a very know and used
channel at the time
They also offered a free quota for each
referral

8. Twitter
worked on their activation and retention
They noticed that users following at least
20 people remained active
They incorporated following
suggestions into the registration
process

9. Airbnb
hacked Craiglist and created a tool
to create automatically posts on
Craiglist to get traffic

10. But...
These examples are like
0Day exploits
for Hackers
Good Growth Hackers have to find
their own 0Day Growth Hacks

11. For example
Hotmail’s Growth Hack has been
used and re-used
« Sent from my iPhone »
« Sent from my Android device »
« Sent from Gmail »
…
It is no longer effective

12. The first person to send mass
emails was a Growth Hacker
The following were Spammers

13. Other famous growth Hacks
 How Pinterest grow so fast
http://www.adambreckler.com/pinterest-growth-hacks-howdid-it-grow-so-fast
 4 Growth Hacks used by Instagram
http://www.adambreckler.com/4-ways-instagram-hackedearly-growth
 How Facebook gew to 1 Billion users
http://www.quora.com/What-is-Facebooks-User-Growthteam-responsible-for-and-what-have-they-launched
 How Crazy Egg acquired 100,000 users with 10k$
http://www.quicksprout.com/2013/05/16/how-we-grew-crazyegg-to-100000-users-with-a-10000-marketing-budget/
 How Mint acquired 1 million users
http://www.quora.com/How-did-Mint-acquire-1-0m%2B-userswithout-a-high-viral-coefficient-scalable-SEO-strategy-or-paidcustomer-acquisition-channel

14. Interesting resources
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Growth Hacking on Quora
http://www.quora.com/Growth-Hacking
Growth Hacker is the new VP Marketing, by Andrew Chen
http://andrewchen.co/2012/04/27/how-to-be-a-growth-hacker-anairbnbcraigslist-case-study/
Find a Growth Hacker for your Startup, by Sean Ellis
http://www.startup-marketing.com/where-are-all-the-growth-hackers/
Growth Hacking is B.S. Follow these Marketers instead, by Luke Thomas
http://www.startup-marketing.com/where-are-all-the-growth-hackers/
Growth Hacker Marketing, by Ryan Holiday (ebook)
http://www.amazon.fr/gp/product/B00EWPMUKM/ref=as_li_ss_tl?ie=UTF8
&camp=1642&creative=19458&creativeASIN=B00EWPMUKM&linkCode=a
s2&tag=entrepreneuriat-21
Lean Marketing for Startups, by Sean Ellis (ebook)
http://www.amazon.fr/gp/product/B0099WU8PM/ref=as_li_ss_tl?ie=UTF8&
camp=1642&creative=19458&creativeASIN=B0099WU8PM&linkCode=as2
&tag=knorsblog-21
Growth Hacking cookbook (collaborative list of Growth Hacks)
https://hackpad.com/Growth-Hacking-Cook-Book-5RQex1Uv8Zf

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