JR Ridley

1. Writing Content to
Rank in Google
JR Ridley
Go Fish Digital
Senior Digital Marketing
Associate
@ridley_jr

2. John “JR” Ridley
1. Vanderbilt University
Class of 2016
2. Web Design/SEO for 4 years
3. Soccer Referee
4. New England Patriots Fan
@ridley_jr

3. Writing Content to
Rank in Google
@ridley_jr

4. 3 Step Process
@ridley_jr

5. 1) Write Good Content
@ridley_jr

6. Basic Features of
Good Content
1. Correct Spelling & Grammar
2. Natural Word Choice (no keyword
stuffing)
3. Proper use of headers, paragraphs, & line
breaks
@ridley_jr

7. Bad Content
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8. Bad Content
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9. 1. Actionable Insights
2. Use Non-text Elements– Pictures, Videos,
Infographics, etc.
3. Interact with Commenters
Take It to the
Next Level
@ridley_jr

10. Good Content:
Quicksprout.com
@ridley_jr

11. Good Content
GoFishDigital.com
@ridley_jr

12. @ridley_jr
Good Content
GoFishDigital.com

13. 2) Consider Your
Content Structure
@ridley_jr

14. 1. FAQ-style Answers?
2. List of Instructions?
3. Breaking News?
4. In-depth Analysis?
5. Video Transcript?
6. Style Guide?
7. Comparison Table?
8. …
What Information
Are You Providing?
@ridley_jr

15. Answer Boxes
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16. @ridley_jr
RestonLimo.com

17. Answer Boxes
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18. People Also Ask
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19. News Carousels
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20. Best Way to Present
Your Information
1. Should your list be numbered or bulleted?
2. Can you restate the question you’re
answering in your answer?
3. Can you condense data into an easy-to-read
table?
@ridley_jr

21. 3) Keyword Targeting Strategy:
Long-Tail Keywords
@ridley_jr

22. High-Volume
Keywords?
If a keyword gets 100,000 searches/month, and
the search results contain the New York Times,
Wall Street Journal, Huffington Post, Bloomberg,
and Forbes:
maybe try a different keyword.
@ridley_jr

23. Strategic Keyword
Selection
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24. Search Volume =/
Organic Traffic
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25. Value of Long-Tail
Keyword Diversity
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26. 3 Step Process
@ridley_jr

27. 3) Be Strategic with Your
Keyword Strategy
2) Structure the Layout of Your
Content
1) Write Content Worth
Reading
@ridley_jr