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A社新事業
美白オールインワンジェル
チームA
三島卓也
安中早百合
橋本翔太
長橋達也
1
暑いインドでさっぱり快適!
モテる肌・ビジネスでいい印象を
与える肌へ!
コンセプト
2
ターゲット
・インドの若年層の男性メイン
・大都市に住んでいる
 上位、下位中間所得層
3
インド
4
日用品グラフ
・
・
・
24
42
73
(10億ドル)
(年)
5
10~12%UP
引用:「JETRO 4都市商品テスト販売 調査結果報告 =インド日用品市場概況= 」より
引用:
日本貿易振興機構(ジェトロ)「インド化粧品市場調査」より
273.7
740.5
スキンケア市場
6
インド男性の美白ブーム
美白クリームの売上は年間5億ドル以上(2010年)
さらに年率30%近く成長
歴史的に白い肌が高い地位というイメージ(カースト制度)
7
製品戦略
オールインワンジェル
・さっぱりとした使い心地
・化粧水、乳液、美白美容液を1度にでき
る
・肌の美白、保湿
8
競合との比較
   気温
   競争率未開拓
インド国内の外部環境 比較
高級
中間
9
P社
A社
   ご清聴ありがとうございました
10

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