Luca, Marius Alexandru „Virtualių grėsmių tipai PRIEŠ apsaugines BitDefender technologijas“ (Rumunija)
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Luca, Marius Alexandru „Virtualių grėsmių tipai PRIEŠ apsaugines BitDefender technologijas“ (Rumunija)
- 1. Alexandru LUCA – Business Developer Manager CEE, Baltics, Turkey and Israel
- 2. “Bitdefender is riding high this season” PC MAG, Lead Security Analyst Neil J. Rubenking, January 2013 Copyright@Bitdefender 2013/ www.Bitdefender.com 11/21/2013 • 2
- 3. 2013 starts HIGH TECH Copyright@Bitdefender 2013/ www.Bitdefender.com 11/21/2013 • 3
- 4. Life 2.0+ New World. Complicated. New Threats. Profit Driven. New Technologies. Cost Driven. New Devices. Connected. New Security. Not Many Real Options.
- 5. Life 2.0+ E-Threats behind the Curtains Teens and Geeks WHO? Cyber-criminals – – – – Attention-Driven Loner Profile Profit-Driven Highly Organized High Profile Attacks HOW? Stealth Attacks – – – – Social Engineering Mass Mailers – Spyware/Adware Automated Variant Creation and Morphing Persistent Threats Lost productivity WHAT? Cyber-crime – – – – Clogged E-mail Systems and Networks Help Desk and Data Loss Costs Copyright@Bitdefender 2013/ www.Bitdefender.com Identity Theft and Online Fraud Highly Targeted Corporate Information Attacks 11/21/2013 • 5
- 6. Life 2.0+ Magnitude of the Problem/Opportunity Around 1.5M unique malware samples are discovered every month! Source: AV-Test Labs (www.av-test.org) Source: av-test.org – New Malware Growth • “Even the best signature databases… have less than a 50% chance of catching completely new threats. Signatures are extremely ineffective against targeted and “zero day” threats.” According to Gartner • “Nobody can win the war against malware with a signature-driven product, but more proactive technologies are required ” According to AV-Test’s Andreas Marx Copyright@Bitdefender 2013/ www.Bitdefender.com 11/21/2013 • 6
- 7. Life 2.0+ Are businesses or even governments protected ? Launched in 2010 to target a nuclear power plant and an uranium enrichment facility, Stuxnet began to draw attention on cyber-warfare. In 2012, Flamer made headlines as it was discovered it had been in the wild for some five years. One of the biggest and most dangerous e-threats in the world, Flamer incorporates more than 63 different files, including core components and pluggins. Governments admitted to having relied on malware for cyber-espionage In 2012, Chinese cyber-criminals have attempted to hit military personnel with spam packed with 0-day Flash exploits Copyright@Bitdefender 2013/ www.Bitdefender.com 11/21/2013 • 7
- 8. Market Landscape and Trends Security Software Market Overview New Market Trends Freeware • • • • • Virtualization The move to the cloud BYOD New consumer technologies and computing models create new market opportunities Emerging regions: Latin America, Asia/Pacific • Competitors • • Top players: Symantec, McAfee, TrendMicro Market Challengers: Kaspersky, AVG, Bitdefender Copyright@Bitdefender 2013/ www.Bitdefender.com • • • Free products have 20% of consumer user base Freeware is used for gradual monetization IDC believes Free will become part of Managed Security Service Are the freeware players fighting for security or for eyeballs (i.e. advertising revenues)? Security Software Market 9 billion $ in 2013 Bitdefender Technology leadership Best products Future Innovation 11/21/2013 • 9
- 9. Bitdefender at a Glance
- 10. Bitdefender at a Glance A decade of innovation in technology 2000 • First antivirus worldwide to offer intelligent updating - • First antivirus product to include an application firewall - • MIDAS (Malware Intrusion Detection Advanced System)- wins IST prize, “set to revolutionize AV design” - • Bitdefender to release its proprietary Antispam technology - • Bitdefender introduces B-HAVE (Behavioral Heuristic Analyzer in Virtual Environments) - • Spam Image Filter an important step in combating the new spamming techniques 2005 • Bitdefender® Mobile Security to provide real-time protection for smartphones and PDAs - • Bitdefender® Active Virus Control to innovate with a real time technology - • 60-Second QuickScan – The quickest way to find if your computer is infected by using this online scanner - • Gravity Architecture enables new generation of security for highly scalable services • Bitdefender Safepay™ secures all e-banking and e-shopping in a separate iron-clad, secure browser - • Security for Virtualized Environments – The 1st vShield 5 solution optimized for virtualized datacenters - • Cloud Security for Endpoints to provide enterprise-class security with no on-site management server 2011 • Bitdefender Clueful™, first application to show the world how iOS apps treat user's privacy - • Hypervisor Agnostic Scanning Engine – allows Bitdefender to provide the best operational cost savings for virtualization adopters 2012 • 2013 Intra-HV memory introspection engine - prototype that allows for detecting and preventing Virtual Machine kernel mode threats across Microsoft/Linux/etc Copyright@Bitdefender 2013/ www.Bitdefender.com • Bitdefender Photon™ technology boasts scanning speed and minimizes slowdowns 11/21/2013 • 11
- 11. Bitdefender at a Glance Results in sustainable technogical leadership In five local offices, 250+ engineers in R&D team warrant that Bitdefender’s technology – protecting more than 400 million users worldwide , technology partnerships included – is the #1 Anti-Malware Security Technology in the world. #1 in Security Technology In the AV-Test overall performance award for THE BEST REPAIR IN 2012, 3 out of the first 4 rated endpoint security vendors are using Bitdefender engines #1 in Antispam Technologies Bitdefender analyzes and issues protection for 5 million spam messages every day, or about 35 million per week. Bitdefender has won all 24 VBSpam awards in a row in Virus Bulletin’s (VB) antispam tests between May 2009 to March 2013 Copyright@Bitdefender 2013/ www.Bitdefender.com 11/21/2013 • 12
- 12. Bitdefender at a Glance Consistent Leader in Antivirus Technology Consumer AV Test Score: Protection, Repair, Usability (Average) 6.00 Bitdefender 5.50 Eset McAfee 5.00 Avira Trend Micro 4.50 4.00 Panda Avg Symantec 3.50 Kaspersky 3.00 2.50 Copyright@Bitdefender 2013/ www.Bitdefender.com 11/21/2013 • 13
- 13. Bitdefender at a Glance Product of the Year in 2013 AV-Comparatives • Awarded “Product of the Year” in January 2013 • The only AV to receive 100% in the most complex test ran by AV-Comparatives. Apr 2013 AV-TEST • Leader in the 22 months endurance test! • Awarded “Best Repair for 2012”, in Jan 2013 PC MAG • Awarded “Best Antivirus of 2013” in Jan 2013. VB100 • Wins 12 VB100 awards in 2 years. Approved Corporate Product for SVE & CSE Copyright@Bitdefender 2013/ www.Bitdefender.com 11/21/2013 • 14
- 14. “Bitdefender clearly took the lead in the industry” AV Comparatives, CEO Andreas Clementi, January 2013 Copyright@Bitdefender 2013/ www.Bitdefender.com 11/21/2013 • 15
- 16. Backup slides Copyright@Bitdefender 2013/ www.Bitdefender.com 11/21/2013 • 17
- 17. Bitdefender at a Glance Technological leadership transferred to product #1 in Consumer Products First security software vendor to receive top recommendations simultaneously from the most important three key independent organizations in the US, UK, and Germany! … and catching up in 2012 with the newly introduced Business Products Copyright@Bitdefender 2013/ www.Bitdefender.com 11/21/2013 • 19
- 18. The New Brand Copyright@Bitdefender 2013/ www.Bitdefender.com 11/21/2013 • 20
- 19. • • • Dacia was a country located in Europe over the territories occupied today by Romania, Moldova, Ukraine, Hungary and Serbia. The “Dacian Draco” was the standard of the ancient Dacian military. A wolf head combined with a snake body that made a whistling sound when galloping due to the air that entered the wolf's mouth. We have the sharp mind of the wolf, the slickness of the snake, the vigilance of the alpha male and the indestructibility of the snake body! Copyright@Bitdefender 2013/ www.Bitdefender.com 11/21/2013 • 21
- 23. Brand promise Copyright@Bitdefender 2013/ www.Bitdefender.com 11/21/2013 • 25
- 27. Brand avatar Copyright@Bitdefender 2013/ www.Bitdefender.com 11/21/2013 • 29
Notas del editor
- “Bitdefender is riding high this season”PC MAG, Lead Security Analyst Neil J. Rubenking
- “Bitdefender is riding high this season”PC MAG, Lead Security Analyst Neil J. Rubenking
- Un slide update-at e disponibil la back up slides
- 7 avtest in a rowAv comparatives – Advanced + - march 2012, November 2011, August 2011, February 2011, november 2010, Advanced – may 2011
- 7 avtest in a rowAv comparatives – Advanced + - march 2012, November 2011, August 2011, February 2011, november 2010, Advanced – may 2011
- “Bitdefender is riding high this season”PC MAG, Lead Security Analyst Neil J. Rubenking