http://www.koozai.com - A summary of some of the best features of Google Analytics that are often ignored. Including the new social media tracking features that will prove the ROI of Social media.
For more information visit http://www.koozai.com
To view more from this speaker follow her on Twitter as http://www.twitter.com/Koozai_anna
2. New Google Analytics Features (2011-2012)
Multi Channel Funnels
Real Time Reporting
Flow Visualisation (Visitor, Goal, Social)
Site Speed
Webmaster Tools Integration (SEO)
Social Reports
http://kooz.ai/gafeatures
3.
4. 1. How to find social
2. Social Reports
3. Sub-Reports
4. Dimension details (URL/Network)
5. More Metrics for analysis
6. Extra Reports
7. Breadcrumb
8. Data and Graph choices
15. Social Media’s Share Of Conversion Value
Social > Conversions > Percentage Pie > Select value from drop down
16. How Social Media Assists Conversions
Social > Conversions > Assisted vs. Last Interaction Analysis
17. How Social Media Assists Conversions
Social > Conversions > Assisted vs. Last Interaction Analysis
18. Digging Deeper Into Social Journeys
What other visits have social users made?
Where in the journey does social fit?
How valuable are your social media visits?
Are you attracting quality users?
Utilise Secondary Dimensions
19. How Social Fits In To Conversion Journey
Social > Conversions > Secondary Dimension = Keyword (Or Source/Medium) Path
20. Social Reports for Outreach
& Brand Monitoring
Who’s been interacting with your
content?
21. Track Mentions Of Your Content
Social > Pages > URL > Activity Stream
22. Links, Bookmarks And +1s Of Your Site
Social > Pages > Any URL > Activity Stream > Breadcrumb ALL > Events
23. +1s Of Your Content
Social > Pages > Any URL > Activity Stream > Breadcrumb ALL > Events > G+ icon
25. Social Monitoring Dashboard
Visits from Social Networks
Visits and Conversions
Goal Value by Social Network
Data Hub Activities
Data Hub Activities by Social Network and Action
Social Visitor Loyalty (Visits Count)
Interaction by Day of the Week
Visits and Pageview by Social Network
Data Hub Activities and Visits by Shared URL
Social Actions by Shared URL
26. What To Do With The Data?
Calculate ROI
Understand users
Capitalise on what works
Stop or improve low ROI methods
Identify and outreach to users
Increase profit
27. Anna Lewis
@Koozai_Anna
Anna.Lewis@koozai.com
www.koozai.com/TV
facebook.com/koozai
28. Further Reading, Custom Reports & Dashboard
Social Reports Explored
http://kooz.ai/socialga
Social Interactions by Day of the Week
http://kooz.ai/socialbyday
Social Visitor Loyalty
http://kooz.ai/socialloyal
Social Media Dashboard
http://kooz.ai/socialdash
Notas del editor
DATA: Shared URL with visit statisticsBENEFITS: Score the interactivity and value each link has brought sociallyACTION: Understand which URLs work well socially and which aren’t worth the time sharingRETURN: Improve interactivity and social sharing success by utilising what works well
DATA: Shared url visits compared to site averageBENEFITS: See quickly and easily which pages have been successful in bringing visits to the site via social mediaACTION: Share these more, identify pages which haven’t worked so wellRETURN: Share successes with people who don’t understand tables of numbers, identify areas to push more
DATA: See what activity has happened on social networks for specific URLsBENEFITS: See how well each URL has been engaged with in different waysACTION: Identify where to promote this URL further and what will work for future URLs similar to this oneRETURN: Get the best results from each URL and stop wasting time promoting activity that doesn’t work
DATA: See what activity that has happened on social data hubs for your site’s URLsBENEFITS: See how users have interacted with your content off site on social networks, see which platforms work for youACTION: Invest more in social platforms that are seeing good levels of user engagementRETURN: Encourage more activity in the platforms that show potential, stop investing in platforms that do not work as well, improve your social return
DATA: Social actions per page sharedBENEFITS: Quickly see which pages have encouraged social actionsACTION: Pushsuccessful pages more and push lower performing pages to see if they can improveRETURN: Know which pages do and don’t work, move to making sure every page shared creates a good volume of social interactions
DATA: Know what you invest, keep a log of your hours/bills and you can work out your social ROI using the social conversion reportsBENEFITS: Knowing whether social media is making or losing you moneyACTION: Invest more or lessRETURN: Track and improve ROI
DATA: Last interaction was social and led to these conversions and conversion valueBENEFITS: See which social networks are most valuableACTION: Identify what is working, what’s not working and what needs to improveRETURN: By knowing what’s working and what’s not, you can increase ROI by focussing your effortsALSO: Show your boss what % of conversions happen through social media to convince them of the value of social mediaYou currently can’t export and can’t use in API
DATA: Conversions by social network, shown as a pie chartBENEFITS: Quickly and visually shows what amount of conversions are social ACTION: You can easily see whether social has a big impact on your conversionsRETURN: Use this to convinceyour boss to invest in social
DATA: Conversion values by social network, shown as a pie chartBENEFITS: Quickly and visually shows what amount of conversion total value is social ACTION: You can easily see whether social has a big impact on your conversion valueRETURN: Use to convince boss to invest in social media
DATA: Social Media visits that assisted conversions, which have assisted more than being the last touch (over 1 in final column)BENEFITS: Identify hidden value of social media and what to continue investing in if something has low last touch conversionsACTIONS: Push some networks more, give up on ones which are not working for assists or last conversionsRETURN: Know where your money is giving a good return and where it isn’t so you can make more money
DATA: Assisted vs. Last Interaction Analysis (instead of just last click) to see how social has helped conversions before the end of the journeyBENEFITS: This shows the hidden value of social mediaACTION: If last click conversions from social were not enough to convince your boss, this should be!RETURN: Identify which networks assist and how much value social media adds to your conversions
DATA: Full path containing social network, keyword and source/medium information alongside conversion dataBENEFITS: Understand userjourneysACTION: Usechannels in combination to encourage repeat visits and conversionsRETURN: Optimise multi channel marketing more effectively
DATA: About Anna LewisBENEFITS: I can help you improve your website analyticsACTION: Email or tweet me!RETURN: Get in touch and I’ll get in touch with you