There's no denying that employees can gain great benefits for their personal brands if they use social media correctly but this comes at a cost and it's very easy for employees to hurt the companies they work for. It's becoming increasingly impossible to separate the actions of individuals from the companies they work for. So is there a better way? Mike Essex takes a look at why employees should have corporately branded accounts and how this helps them as individuals and the corporations they work for. For more information on what we do visit http://www.koozai.com

1. By Mike Essex
@Koozai_Mike
THE DEATH OF:
CORPORATE BRANDS AND
PERSONAL BRANDS

2. Corporate
Brand
HOW PEOPLE SEE
SOCIAL MEDIA
Personal
Brand

6. Corporate
Brand
THE REALITY OF
SOCIAL MEDIA
Personal
Brand

7. SO HOW CAN WE
FIX THIS?

17. SO HOW CAN WE
EMBRACE THIS?

18. Everything
Brand
THE NEW
SOCIAL MEDIA

19. Everything
Brand
THE NEW
SOCIAL MEDIA

22. EXAMPLE BRANDS
WHO DO THIS
Sprout Social Raven Tools Innocent Drinks
BBC Honda Zappos

23. PERSONAL
BRAND
BENEFITS

24. CORPORATE
BRAND
BENEFITS

25. HOW THAT LOOKS
IN NUMBERS

26. HOW THAT LOOKS
IN NUMBERS

27. HOW CAN I
MINIMISE RISK?

28. BUILD IT INTO THE
CULTURE

29. MONITOR
CONVERSATIONS
BrandsEye
Brandwatch
trackur
sproutsocial
TweetDeck
Google Alerts
HootSuite
Social Mention
Paid Tools Free Tools

30. DETERMINE WHO
‘OWNS’ THE ACCOUNT

31. PUT IT INTO CONTRACTS
EITHER WAY

32. BUT DON’T FORGET TO
RECLAIM EX ACCOUNTS

33. BE READY FOR
FAKE ACCOUNTS

34. DON’T FORGET ABOUT
THE CORPORATE BRAND

35. LOADS MORE FREE
TIPS AND ADVICE
FREE
Whitepaper
kooz.ai/twitter-whitepaper

36. Everything
Brand
EMBRACE THE NEW
SOCIAL MEDIA

37. THANK YOU FOR LISTENING
@Koozai_Mike
mike.essex@koozai.com
0845 485 1262
koozai.com

38. REFERENCES
8: http://americanlivewire.com/carly-mckinney/
9: http://www.bbc.co.uk/news/uk-england-22083032
10: http://www.cbsnews.com/8301-205_162-57526011/kitchenaid-apologizes-for-
irresponsible-tweet-during-presidential-debate/
11: http://econsultancy.com/uk/blog/62614-how-should-you-respond-to-awkward-customers-
on-social-media
15: http://business.time.com/2013/05/08/the-charles-ramsey-mcdonalds-episode-how-a-viral-
marketing-opportunity-can-backfire/
15: http://www.ibtimes.com/charles-ramsey-mcdonalds-corp-heroic-twitter-opportunity-
exploitation-cleveland-kidnapping-victims
15: http://money.cnn.com/2013/05/09/news/companies/mcdonalds-charles-ramsey/
15: http://www.wbir.com/news/article/273581/141/Kidnapping-McDonalds-tweet-raises-
eyebrows
16: http://www.dailymail.co.uk/news/article-1354515/Teacher-sacked-posting-picture-holding-
glass-wine-mug-beer-Facebook.html
16: http://www.12most.com/2011/11/24/12-spectacular-job-losses-due-social-media-stupidity/
16: http://www.mashable.com/2011/03/09/chrysler-drops-the-f-bomb-on-twitter/
16: http://www.venturebeat.com/2013/04/10/adam-orth-fired-microsoft-xbox-exec-who-
insulted-fans-appears-to-have-joined-the-ranks-of-the-jobseekers/
31: http://www.bbc.co.uk/news/technology-16338040

39. THANK YOU FOR LISTENING
@Koozai_Mike
mike.essex@koozai.com
0845 485 1262
koozai.com