consumer behavior

1. Presentation on
Study of consumer behavior towards
PRINT MEDIA(Newspaper)
Presented by:- Neha arora
MBA -C
Roll No. :-1819270039

2. Table of contents
 Purpose of study
 Brief on newspaper industry
 Company introduction
 Products and magazines of times of India
 Research methodology
 Analysis and interpretation
 Limitation
 Recommendation and suggestions
 conclusion

3. Purpose of study
PRIMARY OBJECTIVE
 Main objective of study is to know CONSUMER
BEHAVIOUR OF NEWSPAPER READER on the
basis of product feature and its schemes.
SECONDARY OBJECTIVE
 To know exactly the factors that influence the
customer for choosing the product and knowing the
consumer’s perception over newspaper.
 To know what changes consumer want in
newspaper.

4. Brief on Newspaper Industry
The press is supposed to play crucial role, the foreside in situation functions
fairly within the constitution of framework and serve the people of whose they were
created. The newspaper can initially be defined as a written means of conveying
current information.
Indian newspapers are the cheapest in the world. Newspaper companies in
India came to be projected as public service institutions after independence.
However, in the late 1980s, they became just another fast moving consumer commodity.
The companies started aggressive marketing and promotional strategies to increase
circulation and readership. The industry witnessed tough competition both regionally and
nationally. In 1999, the top 10 newspapers accounted for about 90% of the readership and
the top two made 90% of the profits.

5. Company Introduction
THE TIMES GROUP
BENNETT COLEMAN & CO. LTD
TYPE : Private
COMPANY TYPE : Private
FOUNDED : 1838
HEADQUARTERS: Mumbai, (INDIA)
KEY PEOPLE : Indu Jain (Chairperson), Samir Jain (Vice chairman), Vineet Jain (Managing Director),
Raj Jain ( CEO)

6. INDUSTRY : Mass Media
PRODUCTS : Publishing, Broadcasting, Radio, Magazines, Newspaper & Webportals
EMPLOYEES : More than11,000
“The Times of India” “LET THE TRUTH PREVAIL”.
The Times Group (Also referred as Bennett, Coleman & Co. Ltd.) is the largest company in media and
entertainment industry in India and South Asia. It has completed 181 years of its journey in media industry
from 1838, established in Mumbai. Starting off with The Times of India – which is now the largest English
publication in the world, BCCL and its subsidiaries (called The Times of India Group), are present in every
existing media platform – Newspapers, Magazines, Books, TV, Radio, Internet, Event Management, Outdoor
Display, Music, Movies and more. Having strength of more than 11,000 employees, its revenue is exceeding
$1.5 Billion, it has the support of more than 25000 advertisers and a vast audience spanning across the world.

7. PRODUCTS OF TIMES OF INDIA

8. MAGZINES OF TIMES OF INDIA

9. The Times of India Monday to Saturday
 It is a twenty to twenty-four page newspaper with additional supplement of Noida Times (Daily), Education Times
(Monday), Financial Times (Tuesday), Ascent & Times Classifieds (Wednesday), Noida Plus & Business
opportunities (Thursday), government Business (Friday) and Property Times (Saturday) Sunday Review and
Times Classifieds / Matrimonial (Sunday).
 It is divided into 8 different sections. The different sections are:
1. Lead News – These are the most important news that are carried in the first page of the newspaper.
2. City Section – This section contains the news about Delhi and the place surrounding it. This section is carried in
the third page of the newspaper.
3. State Section – The news about the whole of Noida is carried in this section. It is published in the fourth page of
the newspaper.
4. National Section – This is a four page section which carries news from various parts of the country.

10. 5. International Section – News from around the world is carried in this section.
6. Editorial Section – This 12th page of the newspaper is the editorial page.
7. Business Section – Contains the various business news of national and international importance while it carries
the prices of the shares listed in the BSE, NSE and the DSE Stock Exchange
8.Sports Section – The sports news is all about National and International Sports.
 The second page contains the classified advertisements and at times a little bit of city news while the last page
contains the important news that could not be carried in any of the above mentioned sections.
 On Wednesday Times classified advertisements pertaining to recruitment are carried on three-four pages of the
newspaper.
 At times a special supplement is made in the form of a pullout but sometimes it is carried in the main
newspaper.

11. The Sunday Times of India
 Four pages in the main newspaper contain columns from eminent personalities and it
also contains the analysis of important issues generally pertaining to Noida.
 Eight pages Sunday Review, which includes editorials, articles, future discoveries etc.
 Horoscope, cartoons etc. are covered in the last pages of the main newspaper.
 The classified matrimonial advertisements are published in eighteen pages of the
newspaper.
 Apart from all this the newspaper also contains the lead news, city news, national
news, international news and the sports news.

12. Research methodology is a way to systematically solve the research problem .it may be understood as a science of
studying how research is done scientifically. In it we study the various steps that are generally adopted by a
researcher in studying his problem along with the logic behind.
RESEARCH METHODOLOGY
Worked as Intern in “ The Times Of India”
To identify the presence of print media and getting some suggestions from readers about the product so that we
can make their interest to buy newspaper more & more.
I worked in the RMD department completed my project under the guidance of my company
Mentor Mr. Sandeep Kumar ( Deputy Manager).
The Work which had been assigned to me was
 Doing Survey of readers & non readers
 Generating leads through tele calling.
 Resolving the queries of consumers (if any)

13.  Door to door campaign
 Team handling & Briefing the new interns about what and how the work is to be done.
 Briefing the team how to handle the client.
The survey technique is intended to secure one or more items of information from a sample of
respondents who are representatives of a larger group. The information is recorded on a form
known as questionnaire. As data are gathered by asking questions from persons who are
believed to have desired information.
The task of marketing (business) research is to generate accurate information for use in
decision making.

14. 2. Objective of Project :
 Preference and perception towards the newspaper.
 Factors that affect their buying for newspaper.
RESEARCH DESIGN
Descriptive type of research design has been used for the study.
SAMPLE SIZE:
The sample size of this study is 150
SAMPLING METHOD
The study involve area sampling method involve selecting a probability sample of geographic areas and selecting
units or individual within this selected area for the sample.

15. SOURCES OF DATA
For collection of data used primary and secondary data is used.
1. PRIMARY DATA:
The primary data was collected from the respondents using questionnaire.
2. SECONDARY DATA:
The secondary data was collected from the company’s official website, English magazines and from internet.
DATAANALYSIS METHOD:
The data was collected from the main study and was analyzed using based on the result conclusion were drawn and suggestions
were made.

16. SAMPLING PLAN
 Sample Size: The data was collected from 150 samples. All the 150 readers were from Noida ranging from all age
group of 18-65 including student, servicemen and business class and also others.
The sample report can be written as follows:
Sample : 150
Occupation :
Number of respondents:
Students : 45
Service : 20
Business : 75
Others : 10

17. ANALYSIS AND INTERPERTITION
SAMPLE SIZE: - 150
1. Do you read newspaper?
(a) Yes 110 ( 73%)
(b) No 40 (27%)
YES
73%
NO
27%
0%
0%
Q.1
Analysis: Researcher found that mostly readers like to read
newspaper. Few people not read newspaper.

18. 2.what is your occupation?
(a ) student 50%
(b) employee 13%
(c) business 30%
(d) other 7%
STUDENT
50%
EMPLOYEE
13%
BUSINESS
30%
OTHERS
7%
Q 2
Analysis: As per survey conducted
 Study is focused on those individual who read other English newspaper.
 According to above graph, student’s and businessman were major segments that consist of approx. 86% of total
non-”TOI” readers.

19. ANALYSIS:-
As per the above chart it shows that 97% of the population use newspaper as daily basis & 3% weekly.
DAILY
97%
WEEKELY
3%
Q 3
3. How frequently you read the newspaper?
(a) Daily 145(97%)
(b) Weekly 5(3%)

20. 4. WHICH NEWSPAPER DO YOU PRFER TO READ?
(a) ENGLISH 90(60%)
(b) HINDI 40(27%)
(c) OTHERS 20(13%)
ENGLISH
60%
HINDI
27%
OTHERS
13%
Q 4
Analysis : As per the survey, mostly persons prefer English newspaper and second preferred newspaper is
Hindi.

21. 5. WHICH ENGLISH NEWSPAPER YOU WOULD READ?
(A) THE TIMES OF INDIA 90(60%)
(B) HINDUSTAN TIMES 30(20%)
(C) THE HINDU 20(13%)
(D) ANY OTHER 10(7%)
Analysis: Most of person like to read The Times of India because supplement of that newspaper is very good or
focus on information, editorial and printing is very good.
TOI
60%
HT
20%
THE HINDU
13%
OTHERS
7%
Q 5

22. 6. WHICH FACTOR PREFERED YOU TO READ THE
TIMES OF INDIA MOST?
(A) PRINTING 36 (40%)
(B) GRAPHICS 24(27%)
(C) CLARITY 12(13%)
(D) EDITORIAL 6(7%)
(E) ANY OTHER 12(13%)
PRINTING
40%
GRAPHICS
27%
CLARITY
13%
EDITORIAL
7%
OTHERS
13%
Q 6
Analysis : The Times of India mainly focus on information ,editorial and printing due
to this reason it cover high market segment.

23. 7. WHAT DO YOU THINK ABOUT QUALITY OF
INFORMATION OF THE TIMES OF INDIA” AS
COMPARE TO OTHER ENGLISH NEWSPAPER?
(A)EXCELLENT 24(27%)
(B) GOOD 36(40%)
(C) FAIR 21(23%)
(D) POOR 7(7%)
(E) CAN NOT SAY 2(3%)
EXCELLENT
27%
GOOD
40%
FAIR
23%
POOR
7%
CAN'T SAY
3%
Analysis :the quality of information provide the times of India is good because27%respondent said excellent and
40% is good this show that The Times of India information is too specific and newspaper is so friendly in nature.
Above mean there are two categories 1.Excellent and 2. Good. So we can say that the most of people think The
Times of India quality and information in simple language

24. 8. WHICH OF THE TWO SUPPLIMENTS YOU PREFER
READING MORE?
(A) NOIDA TIMES 48(53%)
(B) HT CITY 36(40%)
(C) ANY OTHER 6(7%)
ANALYSIS:-
As per the above chart it shows that 53% of the population are prefer NOIDA TIMES & 43% are prefer HT
CITY and 7% are prefer others supplement.
DELHI TIMES
53%
HT CITY
40%
OTHERS
7%
Q 8

25. 9. HOW MUCH RELIBLE INFORMATION OF THE TIMES
OF INDIA?
(A) VERY MUCH 30(33%)
(B) MUCH 36(40%)
(C) NEUTRAL 18(20%)
(D) NOT MUCH 24(7%)
VERY MUCH
33%
MUCH
40%
NEUTRAL
20%
NOT
MUCH
7%
Q 9
Analysis: according to our survey, we are following these two reasons.
1) Strongest brands in newspaper.
2) TOI takes opinion from reader.

26. YES
60%
NO
40%
Q 10
Analysis:-
As per the above charts shows that 60% of the population wants to need some change or some addition and 40%
population does not want anymore change.
Q 10) Do you think TOI need some changes?
A) YES 60%(54)
B) NO 40%(36)

27. 11. IF, YES IN WHICH AREA?
(A) IN POLITICAL SECTION 22(40%)
(B) IN WORLD SECTION 13(27%)
(C) IN SPORT SECTION 11(20%)
(D) ANY OTHER 8(13%)
POLITICAL SEC
27%
WORLD SEC
40%
SPOPRT SEC
20%
OTHERS
13%
Q 11
Analysis:
As per above charts 40%population want to change in world sec,27%population want to change in political
sec,20% population want to change in sport sec and 13% population want to change in other.

28.  The study have been completed in 45 days, this is not sufficient time to do a survey in Delhi and NCR.
 The sample size chosen is limited to 150 respondents; the study may not be applicable to the total market.
 Hence the data collected may not be a representation of the entire population.
 There is a possibility of biased answer from the respondents; hence the information collected might not be an
accurate one.
 The study has been done in certain areas of Greater Noida so the findings are regional and do not represent the state
or country.
 As the market being very huge it was not possible to cover each and every area.
LIMITATIONS

29. RECOMMENDATIONS & SUGGESTIONS
Youngsters are the most potential market so “TOI” Should give:
1. Promotional schemes should be given to schools, institutions, organisations etc. So that youngsters or
new generation can become habitual of Times Of India.
2. More career and job related news must be there or supplements atleast two per week or on weekends in
TOI newspaper.
On the basis of suggestions and reviews of readers it is recommended to TOI that:
1. Paper must be attractive and easy to carry and hold.
2. Instead of long paragraphs some visuals in terms of photos can be used to convey the news.
3. Less advertisement (atleast big add images should be reduced).
4. Some campaigns must be conducted so that awareness can be created among readers and non readers both.
5. Keeping in touch with TOI readers through mails or calls so that they feel that TOI takes care of its user and resolve their
queries within a limited time frame.
6. Some local news should also be covered whether through launching a new copy & circulate it once in a week atleast or add
it as supplement along with TOI.

30. CONCLUSION
There is phenomenal increase in the readership of newspaper due to difference subscription
schemes offered by the both English as well as regional newspapers & substantial
improvement in the literacy rate. Developing customer loyalty & retaining readership can
be huge challenge for the managers of publishing business. The problem become more
serious because of variety of choices the reader may have today. It could be easy to change
the readership to change the readership temporarily but to sustain that change in long run
can be very difficult. Therefore professionals busy in publishing industry must create
something

31. QUESTIONNARIES OF TIMES OF INDIA
1.WHAT IS YOUR OCCUPATION?
(A)STUDENT (B) EMPLOYEE (C) BUESSNESS (D) OTHER PLEASE SPECIFY
2. HOW FREQUENTLY YOU READ THE NEWS PAPER?
(A) DAILY (B) WEEKLY
3. WHICH NEWSPAPER DOES YOU PRFER TO READ?
(A) ENGLISH (B) HINDI
4. WHICH ENGLISH NEWSPAPER YOU WOULD READ?
(A) THE TIMES OF INDIA (B) HINDUSTAN TIMES (C) THE HINDU (D) ANY OTHER
5. WHICH FACTOR PREFERED YOU TO READ THE NEWSPAPER MOST?
(A)PRINTING (B) GRAPHICS (C) CLARITY (D) EDITORIAL (E) ANY OTHER
6.WHAT DO YOU THINK ABOUT QUALITY OF INFORMATION OF THE TIMES OF INDIA” AS
COMPARE TO OTHER ENGLISH NEWSPAPER?
(A)EXCELLENT (B) GOOD (C) FAIR (D) POOR (E) CAN NOT SAY

32. 7. WHICH OF THE TWO SUPPLIMENTS YOU PREFER READING MORE?
(A) EDUCATION TIME (B) DELHI TIMES (C) ANY OTHER
8. HOW MUCH RELIBLE INFORMATION OF THE TIMES OF INDIA?
(A) VERY MUCH (B) MUCH (C) NEUTRAL (D) NOT MUCH (E) NOT AT ALL
9. DO YOU THINK TIMES OF INDIA NEED SOME CHANGES OR SOME
ADDITION?
(A) YES (B) NO
10. IF, YES IN WHICH AREA?
(A) IN POLITICAL SECTION (B) IN WORLD SECTION
(C) IN SPORT SECTION (D) ANY OTHER

33. 11. NAME:
AGE:
SEX: A: male
B: female
Phone no:_______________
Location:____________E-mail id:___________

34. THANK
YOU