In this talk we introduced some design work we're doing at TpT, and more importantly, introduced Design Driven NYC to the community of educators we support and the amazing work they're doing in education. This talk concludes with three important and early design team learnings.

2. Founded by a Teacher
in 2006

3. Pop Quiz
How many K-12 teachers
are there in the U.S.?

4. Extra Credit
How many teachers are on
Teachers Pay Teachers?

5. Over 4 Million Educators

6. Our Mission
Empower Educators to
Teach at Their Best

7. Over 2 Million Resources

8. 2 in 3 Teachers in U.S.

9. Teachers on TpT Have Earned
More Than $300 Million

10. Christina DeCarbo
MISS DECARBO

11. Tara West
Little Minds at Work

12. Naomi O’Brien
Read Like a Rock Star!

13. We believe in the
transformational power
of educators.

14. Can you think of a
transformational moment
in your education?

15. What did it take?

17. Shelly Rees
Appletastic Learning
After 20 years in the public school system
I felt beat down, undervalued, unimportant,
and frankly, burnt out... TpT has changed
this... I am no longer burnt out, as I have
gotten so many great ideas, resources, and
tons of encouragement here that I can take
right back to my classroom.

18. Reach
Impact
Earning Potential
Reach
Impact
Earning Potential

24. The site is loved because it’s
useful and desirable.

26. And we’re growing!
Professional Development,
Digital in the Classroom,
Schools, PTA’s, and Parents

27. Provocation
What to do with the
beloved ugly?

28. Needs to be loved and also:
Scalable
Usable
Enjoyable

29. Challenge
Everything must change
but nothing can change.

30. Replatforming
Design at TpT
AKA: Get real strategic, real quick!
Brand Experience Content Design

31. Taking an
MVP Approach
Brand Experience Content Design
Get the right base in place.

32. Walking away from
big reveals will relieve
user anxiety.

34. Designing from the
margins in works but
requires patience.

36. Seek to Understand
Not to Be Understood
This goes for systems
as well as for people.

38. Who Problem Solution Value Prop
VP
Biz Impact
BIZ
Metric
#

39. Unshakable Truths
We are committed to
evolving with educators
as their needs evolve
around them.

40. Our Dream
Make the expertise and
wisdom of all the teachers in
the world available to anyone,
anywhere, at any time.

41. Nathan Hurst
Engineering
Ed Moss
Design
Shem Rajoon
Design
Jen Ahern
Design
Michael Waltzer
Design
Karen Liu
Product
Saurabh Gupta
Product
Sha-Mayn Teh
Engineering
Charlotte Weiskittle
Product
Benson Perry
Product
James Lee
Engineering
Daniel Salinas
Engineering
Jesse Bentert
Product
Amy Borrell-Berner
Community
Talya Schwartz
Community

42. Thank you!
Did I mention we’re hiring?
kris@teacherspayteachers.com