Our project in Marketing101

1. SWOT ANALYSIS/ENVIRONMENTAL
ANALYSIS
Bank of the Philippine Island

2. What is Bank of the Philippine Island?
(Spanish: Banco de las Islas Filipinas, commonly
known as BPI; PSE: BPI) is the oldest bank in the
Philippines still in operation and is the country's
third largest bank in terms of assets, the country's
largest bank in terms of market capitalization, and
the country's most profitable bank. It is owned by
the Ayala Corporation - the largest conglomerate in
the Philippines, and is based in Makati City's Central
Business District, on the corner of Ayala Avenue and
Paseo de Roxas.

3. Company Perspective
Through the years, BPI strove to deliver the highest standards
of convenience banking through the ingenuity of technology and
creative management. As the recognized "most technologically
advanced bank", BPI introduced the first successful automated teller
machine (ATM) service in the Philippines. Among BPI's other firsts
are: the issuance of the first debit card, the introduction of cashless
shopping with the Express Teller Card, the establishment of banking
kiosks, the Express Banking Centers, the launching of telephone
banking with the Express Phone, and the use of a Call Center. BPI
has distinguished itself by catering to the ever-evolving needs and
lifestyles of the public.

4. Company History
Key dates:
1828: King Ferdinand VII of Spain issues a decree
authorizing the formation of Bank in the Philippines.
1851: El Banco Español Filipino de Isabel 2 is
established.
1898: The bank becomes a Filipino institution after
United States takes over the Philippines from Spain.
1912: The bank changes its name to Bank of the
Philippine Islands (BPI).
1969: Ayala Corporation acquires control of BPI.
1974: BPI acquires Peoples Bank and Trust Company.

5. 1980: The bank begins leasing operations.
1981: Commercial Bank and Trust Company is
acquired, and the first ATMs are introduced.
1982: The company converts to expanded
commercial bank status.
1995: First Cavite Savings is acquired.
1999: Far East Bank and Trust Company is
acquired.
2000: BPI Direct internet banking service is
launched, and Ayala insurance companies are
acquired.
2002: DBS Bank Philippines is acquired.
2003: The company spins off re-insurance
operations into Universal Malayan Reinsurance
Corporation.

6. Logo:

7. More Logos:

8. BPI Headquarter at Ayala Avenue, Paseo De Roxas
Makati City, Philippines

9. Subsidiaries and Affiliates
1851 Club Inc.; AF Holdings & Mgt. Corp.; AF Merchants
Inc.; AF Money Brokers Inc.; Ayala Life Assurance Inc.; Ayala Plans
Inc.; BPI Bancassurance Inc.; BPI Capital Corp.; BPI Computer
Systems Corp.; BPI Direct Savings Bank Inc.; BPI Family Savings
Bank; BPI Forex; Corp.; BPI Foundation, Inc.; BPI International
Finance Ltd.; BPI Investment Mgt. Inc.; BPI Leasing Corp.; BPI
Operations Mgt. Corp.; BPI Paseo de Roxas Condominium; BPI
Rental Corp.; BPI Securities Corp.; BPI/MS Insurance Corp.;
CityTrust Realty Corp.; CityTrust Securities Corp.; Far East Bank
Speed; FCP Credit Corp.; FEB Insurance Brokers, Inc.; FEB
Management, Inc.; FEB Savings Bank; FEB Stock Brokers Inc.;
Filinvest Algo Financial Corp.; First FarEast Development Corp.;
Greentop Condominium Corp.; Santiago Land & Dev't Corp.;
Shenton Corp.; Zodiac Realty Corp.

10. Ownership
• PCD Nominee Corporation: 35.55% (30.17% Filipino,
5.38% non-Filipino)
• Ayala Corporation: 23.28%
• Ayala DBS Holdings¹: 21.43%
• Roman Catholic Archdiocese of Manila²: 8.51%
• BPI directors and officers: 0.08%
• Public stock: 11.15%

11. Principal Competitors
Citibank; Metropolitan Bank and
Trust Co.; Equitable-PCI Bank; Land
Bank of the Philippines; Philippine
National Bank; Rizal Commercial
Banking Corporation; Development
Bank of the Philippines; Allied
Banking Corporation; United Coconut
Planters Bank; China Banking
Corporation; Union Bank of the
Philippines.

12. Strengths

13. Conservative
 Innovative Products
 Adequate Capital
 Low cost deposits
 Nationwide branch network
 Long banking history and tradition
 Competent Management
 Strong Owners (Ayalas)
 Ties with Ayala group of companies

14. BPI Products and Services
• Deposits
• Deposit Substitutes
• Loans
• International Banking (Hong Kong)
• Payments & Settlement Services
• Asset Management & Trust
• Investment Banking
• Dealership & Brokerage
• Insurance Services
• Ancillary Services

15. Board of Directors
Chairman: Jaime Augusto Zobel De Ayala II
President: Aurelio R. Montinola III
Directors: Fernando Zobel de Ayala, Gerardo C. Ablaza Jr.,
Emily A. Abrera, Lilia R. Bautista, Romeo L. Bernardo, Chng
Sok Hui, Octavio V. Espiritu, Rebecca G. Fernando, Xavier P.
Loinaz, Ma Yuen Lin, Annie Mercedita S. Nolledo, Oscar S.
Reyes, Wong Ann Chai.

16. Weaknesses

17. Low deposit rates
Long product cycle

18. Opportunities

19. Include young population
Growing economy
New alternative channels
OFW’s

20. Threats

21. Competition from other banks
 Regulation

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23. PRESENTATION NAME
Company Name

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Company Name

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27. PRESENTATION NAME
Company Name

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