Aligning and Thriving in the New Economy Preview V18 - PINK

Loyalty, Purpose and Assessment:
Aligning and Thriving in the NEW ECONOMY
Corporate Alignment
© Donna Root 2016 All Rights Reserved

Corporate Alignment
Touch Point Management
using
Design Mapping

What we do…
We Align:
 Executives
 Teams
 Organizations
 Departments
 Employees
 Customers

Why we do this…
Most stage 2 companies fail
because they don’t know
what they don’t know.

Perception vs. Reality
What you don’t know could kill your company
Self-deception always leads to self-destruction

This is how we do it…
What does Realignment mean?
What we ask:
 Where are we touching
them?
 Where do they want to be
touched?
 How do we realign?
Who we touch:
 Employees
 Organization
 Customers
 Departments

3 Keys to Engaged Employees:
1. Safety
2. Belonging
3. Mattering

Connected not separate
Authentic not concealed
Transparent no hidden agenda
Help you buy not sell you something
We collaborate not compete
Purpose and meaning not money and stuff
We are tribal
It’s imperative to understand our
current economic climate in the
21st century…

By lowering costs and adding features
How have most
industries adjusted?

Why Alignment Creates Loyalty?
"A mere 7% of employees today fully
understand their company's business
strategies and what's expected of
them in order to help achieve
company goals.”
Robert S. Kaplan and David P. Norton, "The Strategy-Focused
Organization," Harvard Business School Press, 2001

Why Alignment and Loyalty Matter?
1. Because 100% of your employees are people
2. Because 100% of your customer are people
3. Because 100% of your potential customers
are people.
Knowing how to lead and align your
teams, create loyal customers
and employees is the catalyst for…
Growth, Success & Revenue!

Do you know how to align your executive team and
create loyal customers and employees?
Satisfaction
Loyalty

Touch Point Management for alignment and growth of
customer, management, executive team and employees.
Accessibility Entrance
Experience
Queue
Experience
Follow-up
• Initial Impressions
• Solidarity/Commitment
• Confidence
• Transfers
• Seamless
• Warm
• Beneficial
• Who are your current
•Or potential customers
• Initial Greeting
•Experience
• Educate
• waiting time
• expectation setting
• value add
• Genuine
• Meaningful
• Reassuring
• Value ad
Intentional
Experience
Escalation
Experience

What is the cost of not being aligned?
$300 billion annually is lost to employers due to
stress related health care and missed work.
Absenteeism due to job stress has escalated;
According to a survey of 800,000 workers in over
300 companies, the number of employees calling in
sick because of stress tripled from 1996 to 2000 and
continues to raise at alarming rates. An estimated 1
million workers are absent every day due to stress.
Source: © Donna Root 2016 All Rights Reserved

Benefits of Corporate Alignment
1. Creates a position of power, conviction and
authenticity that enables safety, belonging
and meaning.
2. Increases cash velocity, reduces costs and
cycle times.
3. Creates sustainable, focused cultures that
are self-correcting, flexible and on-purpose.
4. Improves management efficiency.
5. Develop new products and services up to
48% faster

“We all want to build deeper
connections and more trust
relationships with our teams,
colleagues, and clients. Donna Root
makes it easy by providing a systematic
approach to alignment, loyalty, and
engagement for employees, customers,
executive teams and organizations.”
- Kerry Fannin, Provo Canyon Hospital Director

“The Executives Edge by Donna Root
helps leaders get the brains of their teams
firing on all cylinders. With Donna Roots
brilliant guidance, they’ll be able to
leverage the collective and individual
creativity and full potential of a team,
department, organization in a way that
wins holistically. These processes will
not only change your company and
employees, they will change your life.”
- Winton Dunford Founder/CEO Mederec

• Awareness: What are the local and global shifts that
have already happened and how do they affect your
business? How to grow in today's new economy
• How shifting paradigms work and help your
company: Touch Point Management and Design
Mapping System for Executive Team, Customers,
and Employees, Organizations, Teams, Departments
• Value, Authenticity, Engagement, Loyalty
• The 5 Step Process of Corporate Alignment
• TEE Business Growth Methodology
• Revenue Inflection Points
What we will cover in our initial training:

Training Options:
1. ½ Day Training
2. Full Day Training
3. 2 Day Training

When can we schedule your training?

“All great companies are driven by great
people. That’s what Conscious Alignment is
all about. Its ground breaking neuroscience
techniques help you hire right people, put
them in the roles where they can excel, and
tap into their true potential. With it you can
build a company culture where full
employee engagement is the norm, and
when that’s true, your company can’t be
stopped.”
- Ron Storn, Recruiting Manager, Facebook

Aligning and Thriving in the New Economy Preview V18 - PINK

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