Web 3 0 Krista Thomas 1 26 10

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Presentation for the Marketing Panel at the Web 3.0 Conference in Santa Clara, CA on Jan 26, 2010. Offers an overview of the relevance of semantic technologies to Marketing Communications challenges in the age of social media - when we are all publishers and must tell our own stories.

Tecnología Empresariales

Marketing Content: Bringing Structure to Articles, Blog Posts and More Krista Thomas VP Marketing & Communications, OpenCalais

The Marketing-Communications Dilemma ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Content: bringing structure to unstructured text can help you to: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Seconds Years Seconds Years Time-to-Market Shelf Life Status Updates Blog Posts Novels Scientific Publications News, Press Releases, Corporate Info. Problem: Structuring Content is Costly & Time Consuming ,[object Object],[object Object]

Extraction Engines That Can Help ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Metadata Generation: How it Works ,[object Object],[object Object],[object Object],[object Object]

Live Demo: http://viewer.opencalais.com ,[object Object],[object Object],[object Object],[object Object],[object Object]

Get Access to Open Data in the Linked Data Cloud

Basic ways semantic metatagging can help ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More advanced ways metadata can help ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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