Nine Key performance indicators to track

1. NINE KEY PERFORMANCE
INDICATORS (KPIS) TO TRACK

2. AREYOUR EFFORTS PAYING OFF?
Tracking stats isn’t something many
business owners like to do, but it is
essential to business success. How else
are you to know if your marketing
efforts are paying off?
Today we’re going to talk about some
key performance indicators, or KPIs,
that you can track that will help you
know whether you’re being effective or
not in your efforts.

3. THE NUMBER OF PEOPLEYOU REACH
How many people you’re reaching on
any type of social media is going to be
different from the number of people
who actually click through or engage
with your posts.
Use the social media’s analytics to
check how far your reach is moving for
various posts.When you find some
posts that are working more than
others, share those again to increase
your reach.

4. THE DEMOGRAPHICS OFYOUR FOLLOWERS
Most analytics on social media will tell you
who is following you; certainly Google
Analytics will, at least as much as they
know.
Knowing this information can help you
understand your audience better, which can
also help you create better products and
content for them.

5. HOW MANY ACTIVE FOLLOWERSYOU HAVE
Active followers will comment, like,
share, retweet and become essential
ambassadors for your brand.
These people are important to know and
follow yourself so that you can engage
with them on a deeper level.

6. HOW MANY LIKES/SHARES/RETWEETSYOU
GET ON AVERAGE
Knowing how often something is
shared on average helps you to know
whether you’ve hit it out of the park or
are only getting average results.
This allows you to create more
information they like and stop creating
content that they don’t.

7. HOW MANY SUBSCRIBERSYOU HAVE
Knowing how many subscribers you
have can help you understand the
number of people who have an
opportunity to see what you are
promoting versus how many really do.
This can help you identify places you
can improve and build greater interest.

8. HOW MANYVIEWERSYOU HAVE
OnYouTube you’ll have subscribers and
then views. If you have 100K
subscribers but only 100 views, it’s
possible that your current content is
not focused enough.
Try being more targeted in your
content.

9. HOW MANY COMMENTSYOU HAVE
The number of comments you get are
important, but the relevance of the
comments is more important.
You can actually use comments to
create new and more relevant content
for your audience.

10. HOW MANY MENTIONSYOU HAVE
Use Google Analytics to set up an alert
to find out if other people are
mentioning your business or you by
name.
You can also do a search onTwitter for
mentions of your name.
This is important if you’re trying to be
known as an expert in a particular
niche.

11. HOW MUCHTRAFFIC SOCIAL IS SENDINGYOU
One of the most important things is to
find out if social is actually sending any
relevant traffic to your website and
then resulting in sales.
Knowing how well what you’re doing is
working is a good way to motivate you
to do more of what works.

12. KNOW WHEREYOU STAND
The key isn’t to simply track these KPIs,
though.You need to understand the
numbers in relationship to your other
numbers.
This allows you to compare them to
industry averages, so that you know
where you stand.

13. NEED MORE INFO?
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