What is y country

1. Nobody plays more
Country!

2. You can only reach the nearly
39,000 daily listeners/Fans
WITH
Y Country!
• What is Y Country?
• Who listens to Y Country?
• Why Y Country?
• Where is Y Country?
• How can your business
engage them and become
your best customers?

3. SWMI’s Country
Station
97.5 Y-Country is the '20 In A Row' station!
Delivering the most Country music to our listeners
24 hour s a day 7 days a week. 97.5 Y-Country plays
researched and tested music from today's stars like
Florida Georgia Line, Luke Bryan, Sam Hunt, Brett
Eldredge, and Jason Aldean-to legends like George
Strait, Tim McGraw, Kenny Chesney, Garth Brooks,
and more... ... 97.5 Y-Country IS country radio in
Michigan's Great Southwest! Y Country reaches a
variety of people who not only tune in but connect
with us socially and digitally as well…
Facebook Page: Almost 5,000 fans
Website Views: 15,000/mo
WHAT IS Y COUNTRY?

5. Why support your
campaign with Digital?
5,464
Followers
Facebook Ad (1 week)
Facebook LIVE!
Website Banner
Advertising
• 3,768/mo avg.
Impressions
• 21/mo avg.
Clicks
Podcasts
• 4,404/mo avg.
Plays/Downloads

7. WHY TALK TO Y COUNTRY LISTENERS
OCCUPATIONS
OWN VS RENT
HOUSEHOLD INCOME EDUCATION
0
20
40
60
80
$35k-$74k
$75-$150
31%
60%
OWN: 75%
RENT: 25%
INTERESTS
SPENDING POWERPARENTAL STATUS
1 Movies 6 Politics
2 News 7 Cooking
3 TV 8 Shopping
4 Home Decor 9 Travel
5 Photos 10 Social Media
Civic Science Poll Civic Science Poll
Civic Science Poll
Google Analytics
Civic Science Poll
Civic Science Poll
Radio Business Report
Professional/Managerial 31%
Laborer 4%
Clerical/Service worker 12%
Homemaker 10%
Retired 3%
Student 14%
Business Owner 5%

8. Nielsen-StateoftheMediaToday(6/22/2017)

9. “Most Pandora listening occurs at home, as
background music”

10. SEO VS RADIO
SEO: Basing a business on SEO techniques is risky because search engines providers can change
their algorithms, or set of rules, that determine how they index the web at any time. Search engines
want to distance themselves from spammers and sites that superficially game the SEO system with
weak content dominated by overuse of keywords. Investing too much focus on SEO can ultimately
be a waste of time if not enough emphasis is placed on offering quality content. Since SEO does not
have a long established history like radio, its effects over time are difficult to analyze.
RADIO: Despite competition from new media, radio still reaches more than 235 million listeners per
week in 2012. A high percentage of teens listen regularly to radio, but most listeners are adults and
most listening is done in cars while driving to work. Over half of radio revenue comes from local
businesses. Consistent radio advertising that reaches a target audience combined with other media
campaigns can effectively grow a market. More than 90 percent of the radio audience listens to
commercials, according radio industry research leader Arbitron. Radio's big advertisers include fast
food chains, communications dealers, car dealers, restaurants, retail, financial institutions and
insurance companies. http://smallbusiness.chron.com/seo-vs-radio-advertising-42798.html

11. S E O = Search Engine Optimization
Improving your rank in a business/industry search category via paid boosts
Did you know your competitors
are also listed –
Sometimes ranking even higher
than you!
Can you outspend them?
Will they outspend you?
What about online competitors?
A properly targeted RADIO
Branding Campaign with a clear,
compelling message creates
a.k.a Top-of-Mind
Awareness! Potential customers type
YOUR NAME
in the Google Search Box.Your competitors are never ‘in play’!
Your name belongs to YOU. No one else can claim
it, no matter what they spend!
If someone searches your name, you’ll be first every time!
Make your name synonymous with excellence & leadership in YOUR category
through a well-executed radio branding campaign.
Then “let their fingers do the TALKING”…
…by typing in your NAME, not your business category!
Tell them WHY, then wait for WHEN!
Let us show you how to invest in Permanent SEO

12. "AM/FM radio has very low weekly
reach"
A perception of 64% vs. 93% in reality
“TV is the way to reach millennials” AM/FM radio has a weekly reach of
93% among 18-34-year-olds, compared
to 73% for television
“Audience shares of Pandora and
Spotify are almost equal to AM/FM”
AM/FM radio shares are 8 times that of
Pandora and 19 times that of Spotify
“In the world of the connected car,
the number one thing people do is
stream online radio on their
smartphones”
AM/FM radio owns a 71% share of in-
car audio time among those 18+
“No one under 35 listens to AM/FM
radio any more”
Nielsen statistics show that millennials
account for the largest AM/FM listening
audience at 67 million
“Six out of 10 agencies/marketers
believe radio listening is dropping”
From July 2015-July 2016, radio listening
was up 5% for persons 18-34, 6% for
those ages 25-54 and 5% for persons 18-
49
“Today's optimal media plan: Put all
your money into mobile and social”
The Advertising Research Foundation's
Optimal Media Mix proposes a media
mix of 78% traditional and 22% digital
“There's a total lack of ROI and sales
lift evidence for radio”
The average Nielsen Return on
Advertising Spend: $8 for every $1 spent
on AM/FM radio
MYTH FACT
A panel discussion in 2017
NAB Radio Show, destroyed a number of myths about radio

13. WHO LISTENS TO Y COUNTRY?
Brittany, 31 yrs old from Eau Claire
Homemaker and married with 2 young kids. A very
active family who loves spending quality time
together such as their LOVE for country concerts
like Summer Jam! They also go camping and to the
beach frequently. She loves Y Country because it’s a
listener’s station!
Therese, 54 yrs old from St. Joseph
Married for 31 years with 4 kids and a 5 yr old
grand daughter who loves Y County! A
seamstress who enjoys reading, cooking, and
spoiling the kids. The whole family is taking a
big vacation this year.
David, 43 yrs old from Benton Harbor
A painter who loves dogs, working out, and going
out with friends. Currently single with no kids and
looking to purchase a new truck in the near future.
Loves Y Country because the on air personalities
are genuine, local, and connect well with their
community!
Jackie, 49 yrs old from Watervliet
In a relationship and working as a Life Enrichment
Director at an assisted living company.. Loves
spending time with her kids and grandkids, planting
flowers, beach, and UofM Football. Looking to
purchase a pontoon boat in the future! Listens to Y
Country ALL day at work and in the car. Loves
calling into the station to win prizes!

14. WHY THEY TUNE INTO Y COUNTRY?
20 IN A ROW COUNTRY!
THE MOST COUNTRY MUSIC!
Luke
Bryan
Miranda
Lambert
Blake
Shelton
Tim
McGraw
Kenny
Chesney
Lady
Antebellum

15. The New York Times: "Country has been one of
radio's biggest success stories over the last decade.
While the number of country stations has remained
relatively stable over that time, at about 2,100,
country's share of the audience has been gradually
increasing, with about a 15 percent share among
people 12 and up, according to Nielsen." In short,
more people are listening to country radio stations.
Per Neilsen, it is the "top national
format among Millennials and
Generation X'ers."
WHY CHOOSE Y COUNTRY?

16. Source: Nielsen Comparable Metrics Report Q3 2015. Based on Adults 18+
 Effective and affordable
 Radio allows people to multi-task while listening
 Unlike other traditional media, radio is still considered relevant to
the lives of consumers with its easy access, local programming,
and reliable up to the minute information
 Listeners feel an emotional connection to their favorite radio
station and enjoy the engaging personal touch of local on-air
talent who are often perceived as “friends”
 Our marketing staff offers a systematic way to get measurable
marketing results by developing custom branding campaigns

18. Southwest Michigan contributes $10,249 & 11 Trucks to the
19th ANNUAL Y-COUNTRY “STUFF A TRUCK” FOOD
DRIVE COLLECTED FOR SOUTHWEST MICHIGAN
COMMUNITY ACTION AGENCY!
BENTON HARBOR/ST. JOSEPH- Local radio station 97-5 Y-Country
collected 11 truckloads of non-perishable items and 10,249 – making
the 19th annual Y-Country “Stuff-a-Truck” the most successful year thus
far! The event kicked off Monday November 16th at Roger’s Foodland
in St. Joseph and ended at noon on Saturday, November 21st. All of the
food and donations went to the Southwest Michigan Community Action
Agency.
Y-Country’s “Stuff-a-Truck” is an event that helps the local community
by providing necessary items to the Southwest Michigan Community
Action Agency. They, in turn, distribute the food to families in need
free of charge. All donations (cash & food) will stay in Southwest
Michigan. Y-Country’s “Stuff a Truck” provides 75% of the food used
each year in the SMCAA food pantries.
Y COUNTRY GETS RESULTS!

19. Southwest Michigan raises $29,010 for
St. Jude Children’s Research Hospital
Midwest Family Broadcasting’s 97.5 Y Country is raising money
and awareness for St. Jude’s Children’s Research Hospital this
week with our 11th annual “Country Cares for Saint Jude Kids
radiothon.” Ours is among hundreds of stations nationwide
collecting money every year for the Memphis hospital, which
treats kids with cancer and other illnesses. It is also the only
National Cancer Institute-designated Comprehensive Cancer
Center devoted solely to children. Previous St. Jude radiothons
by 97.5 Y-Country have raised more than $265,000 combined.
Y COUNTRY GETS RESULTS!

20. BRINGING LARGE EVENTS AND HERITAGE
PROMOTIONSTO THE COMMUNITY
Kids Christmas Carnival
Honor Credit Union $500
Shopping SpreeBCYF Country
Concert Sponsor

21. Hubby, Daddy, and all around nice(ish) guy. A lover of
music and concerts, but it is no joke that country music
runs through this guy's veins! He's currently working on a
family goal to visit all of Michigan's State Parks before his
kids fly the coop! Brad bats right handed, throws like a
girl, and is always willing to take one for the team.
SW Michigan’s Country Girl!! She went from the
Queen of Coloma…to the Princess of the Air. When
Lindsay Kay isn’t kickin’ out the country jams, she’s
busy with her workout regimen: curling another
Margarita or racing to the cash register with another
blinged out buy. Got a question about the country
genre….. she can answer it. Up for a party….so is she!
From a small town farm community, Country boy Matt Malone is a
fan of huntin’, fishin’, four-wheelin’, campin’, beer drinkin’ and
laughin’! He loves being out in the community; meeting people,
seeing live music and volunteering. Matt has volunteered as a coach
for youth football, softball and baseball teams, the Alzheimer’s
Association, Toys For Tots and more. He feels like every person
should know how to change their oil, a tire and how to drive a manual
transmission. Also, camouflage makes everything better. Matt has
been doing radio for over 10 years and continues to love going to work
every single day.
The Country folk of 97.5
Lindsay Kay 3-7p
Brad Allen 10a-3p

22. Y Country is independent and locally owned
and broadcasts out of St Joseph-Benton
Harbor. Y Country has a 6,000 watt signal
that extends in the following areas….
• Berrien County
• Cass County
• Southern Van Buren County
• Northern Indiana
WHERE IS Y COUNTRY?

23. OUR ADVERTISING WORKS
RADIO IS LESS EXPENSIVE THAN MOST OTHER TRADITIONAL MEDIA,
ALLOWING ADVERTISERS TO EFFECTIVELY MAXIMIZE TARGETED REACH
WITH RESULTS DRIVEN FREQUENCY!
"I knew I wanted to do something different than print
advertising. I listen to the radio, a lot of people listen to the
radio, and the experience has been my clients coming back to
me and saying, 'Hey, I heard you on the radio the other day!'
It's been a very positive feedback from my existing clients, as
well as friends and family members."
"I am very glad that we've
done the branding and the
jingle. Both of those things
have really worked well for
us. We keep getting
compliments, we keep
getting new patients from
it, so I think it's been great."
"We have found, with Mid-West
Family Broadcasting, that we not
only get return on investment, but
we recognize the power of the radio
microphone. It's been a great
experience. The staff is always with
us, they're always there to remind us
of our deadlines. They've been very
helpful in our messaging, and to tell
us if we're going down a wrong
road, to give us advice, and that's
key to a great partnership."
Karla McLean-Edward Jones Investments
Dr. Kelly Pater-
Hearn
Care Dentistry
Steve Van Wagoner
Celebration Cinema

24. WHAT’S YOUR STORY…
Looking for fresh, new ideas. Maybe
you’ve never advertised on the radio
before. We make it easy! We design a
radio campaign that’s clever and
creative with messages that help tell
YOUR story.
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