1. Welcome

2.  Analysis of the creation of the
notia brand
Motion graphics representation
of notia logo and brand mark
Kristen Kane
notia

3. Kristen Kane
Ultra simple looking, transparent tablet is a
possible technology in the future.
Controls all electronics in the house.
Product is unique and simple, yet striking in
appearance.
Product

4. Kristen Kane
Product

5. South Africa
Italy
Japan
Kristen Kane
Influences
Agriculture
Architecture
Transportation

6.  Ethnically diverse and known for its many
cultures, religions and languages.
 Black majority still lead largely impoverished
lives. It is among these people that cultural
traditions survive most strongly
 Music, especially the drums are used to
communicate.
Kristen Kane
South Africa
Influences

7. Kristen Kane
Agricultural, transportation and architectural symbols
Influences

8. Kristen Kane
Italy
Central place of Western culture and origin of the Roman
Empire, Catholic Church, Humanism and Renaissance.
 Renaissance was an intellectual movement that helped in
shaping the course of European thought.
Produced some of the greatest painters, sculptors, poets,
musicians, mathematical and architects in history.
Influences

9. Kristen Kane
Agricultural, transportation and architectural symbols
Influences

10.  Major economic power, and has the world’s second largest economy
 One of the leading nations in the fields of scientific research
including technology and machinery research.
 Japanese music is eclectic, using borrowed instruments and
different styles from neighboring cultures.
Kristen Kane
Japan
Influences

11. Kristen Kane
Agricultural, transportation and architectural symbols
Influences

12. Italy
Japan
South Africa
Kristen Kane
Influences

13. Kristen Kane
Universal brand, unites people on different continents and
aims to get into the hands of as many people as possible.
Japan symbolizes the revolutionary product as they are known
for breakthrough technologies.
Italy represents the intellectual movement the product will
create
South Africa represents the diversity of people, no matter what
your religion, language or culture you are from notia is the
product for you.
Connections

14. Kristen Kane
South African crop field Italian Architecture Japanese highway
Unification

15. Kristen Kane
notia logo represents a change in the way we are currently living and symbolizes a
movement and change towards the future. I wanted to represent this through the
use of line moving in a forward direction.
Unification

16. Kristen Kane
Alterations

17. Kristen Kane
Alterations

18. Kristen Kane

19. Kristen Kane
Chosen Words
South Africa (Afrikaans language)
 innovasie meaning innovation
Italy (Italian language)
 velocita meaning speed
Japan (Japanese language)
 shorai no meaning future
Name Development

20. Innovasie va
velocita ita novatia
shorai no no
Kristen Kane
Integration
Name Development

21. Novatia Notia
Kristen Kane
The brand name notia is shorter, less complex and
easier to remember.
Finalization
Name Development

22. Kristen Kane
Background video

23. Kristen Kane
Storyboard
2D Version

24. Kristen Kane
Soundtrack
Japanese chimes
Italian cello
South African drums
notia soundtrack

25. Kristen Kane
Thank you