This document provides guidance for leasing agents at Regency Centers on using Twitter effectively for their real estate business. It outlines goals for using Twitter, such as building business knowledge and demonstrating expertise. It recommends following industry leaders, publications, and peers to stay informed. The document suggests ways to engage an audience, such as sharing helpful content rather than just selling, recognizing others, and maintaining a conversational tone. Agents are advised to tweet frequently and include things like hashtags, URLs, and @mentions to maximize visibility.
1. Tweet Life of a Leasing Agent
@EmllyFord and @KristenKMoore, @RegencyCenters
2. Our tweet cred
Twitter strategy and training for 17 leasing agents for
national real estate developer Regency Centers
Kristen Moore
Senior Manager, Marketing Communications
@KristenKMoore
LinkedIn.com/in/kristenmoore2
Emily Ford
Senior Marketing Manager
@EmllyFord
LinkedIn.com/in/emilyford
4. Why are you on Twitter? Business or fun?
Who are you trying to reach?
• Retail brokers
• Landlord brokers
• Retailer real estate reps
• Entrepreneurs
• Chef/Owners
• Current tenants
5. Top uses for brokers
• Build your business knowledge
• Demonstrate your expertise
• Lease space
• Promote clients
• Build rapport with clientele
• Share personality
11. Follow those who provide relevant info for you.
• Brokers
• Retailers
• Developers
• Publications – industry, lifestyle, regional business journals
• Reporters – real estate, business
• Trending sites like @Eater or @Thrillist
• Associations
• Area Shopping Centers
12. See who your peers are following.
See who is following your peers.
Un-follow those that do not add value to your day.
14. You don’t choose your followers, they choose you.
Be useful. Post what is helpful to your target reader,
not you.
Include @theirname when you cut/paste someone’s
post for retweet (RT) or modified tweet (MT).
15. Post a thank you (TY) for new followers, retweet or
favorites.
Include your @name on business card, email
signature, LinkedIn profile and marketing materials.
17. W/ 140 charctrs, abbrevs r accptble.
Use bit.ly to shorten URLs for news articles, websites
or brochures.
Use # before keywords to be found by topic, like
#CRE, #forlease, #retail, #restaurant, etc.
18. Make up your own hashtags. #coolidea
Ensure users see your message by including
@theirname in your post.
24. Tweet frequently.
• >3 times per week = 1 hour
Can tweet from smartphone, desktop, LinkedIn or
share buttons on other sites.
25. Posts reflect your personality.
• Tone, wording, photos and content shared.
• Conversational instead of stiff, corporate speak.
• Share opinions, ask questions.
26. Fitting it all in
For a fun view of how #CRE brokers can use
social media to meet their goals
Watch a “A Day in the Life”
on Regency Centers’ YouTube channel
