1. KRISTEN ANDERSON
GCEP/TRMA 585: Developing A
Professional Online Identity Spring 2013

2. ONLINE IDENTITIES, PERSONAL
BRANDING, SOCIAL MEDIA

3. LINKEDIN
• Linkedin is a great way to professionally put oneself
out into the web to attract potential employers,
connect with other professional
agencies/organizations, AND keep up to date with
current literature regarding areas of interest
“LinkedIn strengthens and
extends your existing network
of trusted contacts. LinkedIn is a
networking tool that helps you
discover inside connections to
recommended job candidates,
industry experts and business
partners.”
http://www.trustpilot.com/review/www.linkedin.com

4. ONLINE PRIVACY
• Online privacy is becoming a big issue these days
because so little is able to actually be KEPT private.
Facebook settings can only go so far, and once
something is posted on the web IT STAYS THERE.
Professionals need to be wary of what they allow to
be exposed about themselves as a result.
• A classmates response to discussion forum:
• “Lack of being able to control my information that is out on the internet is very
unnerving, even scary, for me. I hate that anyone can google me and find my
address, telephone number, and other information that I don't want them necessarily
to know. I've even tried to keep this private the last couple of years by NOT providing
any information to ANYONE out there that would tie me to a physical address. This
worked until I needed to get credit for a dental procedure and BAM...now my
address is back on those people search databases again. It was that easy to lose
control again.”

5. TWITTER #GCEP585
• TWEET TWEET
• Twitter is lovelyness shared in 140 characters. It is a way of
following your favorite celebs, idols, authors, leaders, etc.
and voicing your opinions—be they silly or serious—about
whatever your heart desires

6. PROFESSIONAL FACEBOOK PAGES
• Facebook is HUGE and everyone these days has a
facebook page, including some dogs and babies.
As professionals we need to be accessible to a
wider audience while still protecting ourselves and
our clients from knowing TOO MUCH INFORMATION
and breeching CONFIDENTIALITY

7. GOOGLE PLUS (G+)
Like fbook, but maybe a
little more professional(?)
Anyone who google
searches you, will find
anything posted to
google+, which is great
for businesses and
private practices, not so
great for privacy
however.
“Setting up and really defining my Google+ site was a bit
challenging. I had to decide how much personal content I really
wanted to share; however, I am excited about the networking
opportunity the site presented.”

8. BLOGS: BLOGGER, WORDPRESS, TUMBLR
Keeping a blog is a great
way to share your thoughts,
and gain
recognition/credibility within
one’s field of interest
“I have a private
blog that I started
keeping after my
divorce. I shared
it with a very few
close friends and
have hopes to turn
it into a book after
graduate school.”

9. LEARNING FROM MENTAL HEALTH
PROFESSIONALS & ORGANIZATIONS
• Being in school is great, but there is SO MUCH to
learn OUTSIDE THE CLASSROOM. Mental Health
Care professionals and Clinicians are always posting
valuable insight onto the web and there is so much
knowledge to be attained simply by google
searching the field. Keeping up to date with the
current literature and knowing when upcoming
conferences are being held are just a few of the
advantages of being technologically savy in these
regards

10. MANAGING YOUR ONLINE IDENTITY
Managing one’s online identity can be
overwhelming and time consuming, especially
with all the different sites—information
overload comes to mind.
There are sites like HooteSuite and TweetDeck
that link multiple sites together into one
(facebook, linkedin, twitter all on one page—
crazyness)
Mental Health Care Provider Julie Hanks
tweets tips for helping others in the field about
how to be social media present while
maintaining sanity and being of service to the
greater population
“There are social
media manager sites?!
Literally, we have too
many sites to manage
so they created
another site to help
the chaos.”

11. PORTFOLIOS & PROFILES
http://about.me/kanderson11
Portfolios and profiles are a creative way
to show off your skills and resume
This allows future employers to get your
‘vibe’ while viewing some of the work
that you’ve done, and also the things
that you’re interested in

12. CURATION TOOLS: SCOOP.IT/PINTEREST
SOCIAL MEDIA ETHICS FOR THERAPISTS
• Curation tools are like making a collogue on the
internet by cutting snippets of related pieces and
pasting them all together. Tweets, blog posts,
websites, and pictures can all be strewn together to
more creatively convey a concept or an idea

13. WEBSITES & DOMAIN NAMES
• Making a website is something that I still feel about
zero confidence with, but there are sites to aid you
with that! The better your website, the more traffic
you’ll attract, the more clients you are likely to
have. Bad website = bad business
• “I really liked the information of this week! I bookmarked
some of these pages so that I can go back to them when I
am more ready to create a professional website”

14. MAKING A DIFFERENCE
GOALS & STRATEGIES
• Getting your voice heard is the first step in the
journey of making any social impact.
• Activists of all kinds use social media to get their
opinions known. Marianne Williamson is a lecturer
and spiritual seeker who posts on the web
frequently about current events and her
interpretations of their significance to our global
community http://www.marianne.com/

15. SLIDESHARE
• Slideshare is AWESOME
• Share you presentations with a wider audience by
uploading them from powerpoint to to slideshare
• You will look super technologically savy and
professional and IMPRESSIVE
• YAY SLIDESHARE

16. FINAL THOUGHTS
• This class has been a great way to learn the many
different approaches to social media and how to
incorporate them into one’s professional online
identity
• I know that I would have been far less likely to
entertain the notion of keeping my own blog in the
future, or venturing outside the realms of facebook
and twitter to connect with professionals in my field
• Thanks so much for all the helpful, useful insight
Robin!