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The word branding as we know it in the marketing world originated from branding cattle, which was the process of using a hot rod that had the emblem, or logo, of the ranch and placing it on the animal to “brand” them. Definition – a unique and memorable formula of how you present yourself. It’s everything we do in public – what we say, how we say it, how we dress and the people we associate with. Branding starts offline. Then it spills over to social media – the pictures you post, their arrangement, your wording, etc. Branding is as much about content as it is about the feel. The two most important parts of social branding is being authentic and consistent.
Goldfish: ours was 12 seconds in 2000, before social revolution. Now, it’s 8… one second shorter than a goldfish. To thrive in your business, you must be able to quickly grab someone’s attention and have them quickly recall your brand.
How it helps branding: Facebook is your personal, fun resume. It has your pictures, your opinions, interactions with friends and acquaintances, bands you listen to, books you have read, TV shows you can’t live without, other rich content and causes you care for. It gives you many tools to be social, including these emojis – called reactions - with which you can react to people’s posts. FYI, these emojis joined the iconic “Like” button earlier this year.
QUESTION: How many of you think that Facebook is dying or at least decreasing in numbers?
How it helps branding: Instagram pioneered the trend of capturing the moment on social media, beautified by a collection of flattering filters. It cannot be scheduled through a scheduling program, hence the name “Insta – gram”. It is infamously known for the “selfie”, Oxford English Dictionary’s Word of the Year in 2013.
Purpose: Instagram is visual-centric, for capturing moments. Users go on Instagram to look and “double tap”. There is no other function. Facebook is text-centric, for providing information. Users go to Facebook pages to check business information, etc. Facebook has many distractions and options, including games. It takes longer for people to take action than on one-function Instagram.
Facebook’s older users have higher income, an advantage for advertisers.
Instagram has the younger audience. Contrary to popular belief that “Facebook is whack”, it may be that the choice to move to Instagram has more to do with wanting to be on the newest app. Instagram tops all social networks, not just Facebook, in engagement. It gets 58 times the engagement rate of Facebook.
Instagram gets significantly more likes.
How are they the same? Owned by Facebook Feed is organized based on what the platform thinks is most important to you. This is decided based on your preferences and interactions with other users. Is your content engagement worthy? Advertising
One of the reasons we are covering both in one seminar is because using both networks together is how you get most out of your professional branding on personal social media networks. By personal, I mean it is designed to be fun and engaging, unlike LinkedIn, which is meant to be professional. However, it is more than likely that you will be drawn more to one or the other based on the nature of your business and your personality. For wellness professionals, Instagram has become a booming network to share inspiration, meals and workouts on. As we discussed, Facebook concentrates more on the text than the visual and has proven to be a great avenue of professional branding for all professionals who can give tips, from plumbers to plastic surgeons.
Facebook & Instagram
Presented by: Kristina Centnere
Facebook by Numbers
• Worldwide, there are over 1.71 billion monthly active Facebook
users (Facebook MAUs) which is a 15 percent increase year over
year. (Source: Facebook as of 7/27/16)
• 1.13 billion people log onto Facebook daily active users
(Facebook DAU) for June 2016, which represents a 17% increase
year over year (Source: Facebook as 7/27/16)
• Age 25 to 34, at 29.7% of users, is the most common age
demographic. (Source: Emarketer 2012)
• At 1.49 billion, Facebook has more monthly active users than
WhatsApp (500 million), Twitter (284 million) and Instagram
(200 million)—combined. (Source: CNBC)
• On Thursdays and Fridays, engagement is 18% higher. (Source:
• Highest traffic occurs mid-week between 1 to 3 pm. (Source:
• Average time spent per Facebook visit is 20 minutes. (Source:
Instagram by Numbers
• 500 million monthly active users (Source: Statista)
• 100 million daily active users. (Source: Tech Crunch)
• Over 70% of businesses will be on Instagram by 2017.
• Nearly 30% of U.S. uses Instagram. (Source: eMarketer)
• 50%+ of millennials use Instagram daily. (Source: Pew
• 1/16 of waking hours are spent on Facebook & Instagram.
(Source: New York Times)
• Instagram is rated #1 social media engagement tool for
brands, two years in a row. (Source: Forrester Research)