Diploma in Digital Marketing

2/15/19, 7)06 PMScore Report: Diploma in Digital Marketing - Final Assignment
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Thank you for completing this quiz. Your certificate is below.
Your Score
Name Kristine Ferrer Guzman
Score 100 / 100 Points ( 100% )

Correct Answers 100
Incorrect Answers 0
Email kafguzmanva@gmail.com
Time Taken 32 mins 46 secs
Result
Distinction
Your Answers
Correct
1)
Email Marketing is:
A. best used through sending promotions to purchased
email lists
B. the process of delivering relevant, engaging and timely
marketing messages about your products and services
to a specific group of recipients through email (Your
Answer)
C. a way of monetizing your database by selling email
lists to third party advertisers
D. being used less and less by companies
E. none of the above
Correct
2)

What is one of the biggest reasons people read marketing emails on
mobiles?
A. Saves time
B. To pass the time
C. Not sure who they are from
D. Screening emails to read on laptop or desktop later
E. Subject line sounds interesting (Your Answer)
F. It's a company they like to receive email from
Correct
3)
What does W.H.C.P stand for ?
A. Where, hit, Capital, Profit
B. Why, How, Can, Proof
C. Who, How, Cost, Profit (Your Answer)
Correct
4)
Please check the box or boxes that apply to this statement: An email
software provider such as MailChimp or AWeber typically provides
the following functionality:
A. The ability to create and manage groups of email lists
(Your Answer)
B. Email reports such as open rates and clicks (Your
Answer)
C. Email unsubscribe management (Your Answer)
D. Email design templates (Your Answer)
E. Delivery management (Your Answer)
F. The provision of lists of email subscribers you can
purchase on demand

Correct
5)
True or False: Email Marketing can be commonly known as
"Unsolicited Bulk Email"
A. True
B. False (Your Answer)
Feedback
False. Unsolicited bulk email is better known as spam. Avoid
like the plague!
Correct
6)
True or False: When engaged in bulk email activity it is optional to
provide an email opt-out.
A. True
Feedback
False. It is not optional. You must provide an opt out facility
otherwise you face the possibility of bad online reputation and
in extreme cases, legal fines.
Correct
7)
When building email registration forms through newsletters on your
website, it is good practice to
A. ask for as much information as possible on a visitor's
first interaction with your website
B. ask for the minimum amount of information on the first
instance and gather more information through
subsequent interactions (Your Answer)
C. not ask for their email address until after you have the
leads name and phone number
D. none of the above

Correct
8)
When sending emails it is good practice to show all the copied parties
to the email as it shows how important your website is. True or False?
A. True
Feedback
False. This is the biggest email sin. It is both unprofessional
and illegal to divulge any third party's email address without
their consent.
Correct
9)
CPL stands for ?
A. Cost Per Landing
B. Can Profit Later
C. Cost Produce Later
D. Cost Per Lead (Your Answer)
Correct
10)
True or False: Google Analytics can be used effectively in conjunction
with Email Marketing.
A. True (Your Answer)
B. False
Feedback
True. Using the e-commerce functionality of Google Analytics

in conjunction with specific click-thru URLs, Google Analytics
can be extremely effective to monitor Visits, Revenues,
Transactions, Average Values, Conversion Rates and Per
Visit Values of an email campaign.
Correct
11)
Web analytics is:
A. the measurement of a website's quality score, keyword
densities, and relevance
B. the measurement, collection, analysis, and reporting of
internet data for purposes of understanding and
optimizing web usage (Your Answer)
C. is the analysis of off-site macro web data to determine
best on-site web design methodologies
Correct
12)
The most popular web analytics provider in the world is?
A. Omniture Site Catalyst
B. Click Tale
C. Quantcast
D. Alexa
E. Yahoo Web Analytics
F. Google Analytics (Your Answer)
G. Webtrends
Correct
13)
Google Analytics requires website owners to place what on their
site?
A. A unique tracking code (Your Answer)

B. Cookies
C. Google promotional Image
D. Chocolates
Feedback
Javascript code is placed on the website owners web pages
to track site usage and interaction data. Once a visitor
accesses the website with the javascript code, Google then
places a cookie on that visitor's machine.
Correct
14)
Normally which of the following metrics would have the lowest
numerical value reflected in a Google Analytics account?
A. Hits
B. Unique Visitors (Your Answer)
C. Visits
D. Pageviews
Feedback
One unique visitor can have multiple visits, and each visit may
have multiple page views. One page view can contain many
hits (files requested from a web server). Therefore the lowest
numerical value is usually unique visitors.
Correct
15)
Google Analytics Geographic data provides information on
A. website visitor language only
B. home location
C. website visitor age and visitor location (Your
Answer)

D.
website visitor language, location, and building type
Correct
16)
When you're selling a product or service the most important point
to consider is?
A. That you have stock of the product
B. That there is little competition
C. That you add value and have a clear USP (Your
Answer)
Correct
17)
Revenue shared is when
A. You subtract the revenue you spent on advertising
B. The revenue you generated after your CPL
C. When you and a partner share the revenue from a sale
(Your Answer)
Correct
18)
Data gathered from website users can be used to optimize
conversion rates.
B. False
Correct
19)
Why do we need to gather data?
A. To understand who our buyers are

B. To optimize our marketing efforts
C. All of the Above (Your Answer)
D. None of the Above
Correct
20)
A/B Testing is the activity of posting two different versions of an
advertisement, web page or email to a subset of users for the
purpose of seeing whether Option A or Option B achieves better
results
B. False
Correct
21)
What does USP stand for ?
A. United Selling Price
B. Unique Selling Point (Your Answer)
C. Unique Service Price
Correct
22)
Pay Per Click is a form of Internet Advertising where advertisers
A. pay for every 1,000 impressions served on publisher's
website
B. only pay the publisher when an ad is clicked (Your
Answer)
C. pay on a monthly basis for positioning on a publisher's
website
Correct

23)
When comparing online marketing to more traditional marketing
methods, which of the following statements is correct?
A. Traditional marketing is typically less expensive, offers
greater accountability and ability to track successful
spends.
B. Online marketing is typically less expensive, offers
spends. (Your Answer)
C. Online marketing is typically more expensive but offers
spends.
Correct
24)
The biggest difference with the original sales funnel compared to
PPC is...
A. Leads
B. Cost
C. Nurture
D. Search (Your Answer)
Feedback
The big difference is the customer is searching for us now.
Correct
25)
In online Advertising, CPM relates to:
A. a clear pricing model standard
B. the cost of advertising on a publisher's website at an
agreed rate for every 1,000-page impressions served
(Your Answer)
C. the cost of advertising on a publisher's website at an
agreed rate for every 1,000,000 page impressions
served
Feedback

The M relates to 'Mille', the Latin for 1,000
Correct
26)
Your Ad Rank equals
A. your bid multiplied by your cost per conversion
B. your bid multiplied by your quality score (Your
Answer)
C. your quality score multiplied by your cost per
conversion
Correct
27)
All other things being equal, which of the three following Google
AdWords keyword match types would result in the most ad
impressions being served:
A. Phrase
B. Exact
C. Broad (Your Answer)
Feedback
The broad keyword match type is the widest filter allowing ads
to appear in the most variations of the keywords chosen by
the advertiser.
Correct
28)
Google Adwords Keyword Planner can be used to beneﬁt the
following:
A. Google Adwords Advertising only
B. Search Engine Optimisation only
C. Google Adwords Advertising and Search Engine
Optimisation (Your Answer)

Correct
29)
Remarketing on the Google Display Network:
A. means running an ad campaign on the Google Display
network after a Pay Per Click ad campaign has failed to
deliver intended results
B. enables visitors to your website to see your ads on
other sites in the Google Display Network (Your
Answer)
C. relates to neither of the above
Correct
30)
On-site optimisation should include
A.
Flash, image maps, and HTML frames
B. Invisible links, auto refreshing and white text
C. a good linking strategy, the use of search console and
image alt tags (Your Answer)
D. All of the above
Correct
31)
The biggest difference with the original sales funnel compared to
PPC is...
A. Leads
B. Cost
C. Nurture

D. Search (Your Answer)
Correct
32)
Affiliate Marketing is...
A. marketing on social media
B. performances based marketing (Your Answer)
C. emailing people asking for money.
D. doing business purely through email channels
Correct
33)
The four pillars of Affiliate Marketing are
A. 4 steps for the customer
B. Merchant, Publisher, Customer, Network (Your
Answer)
C. Customer, Friend of Customer, Website owner, and
Bank
Correct
34)
Some of the risks with affiliate marketing are
A. Growing to slowly
B. Declining
C. Staying the same
D. Cash flow and open to fraud (Your Answer)
Correct
35)

As a merchant, you will need
A. An office
B. Lots of staff
C. Different email addresses
D. a web site and a mature converting process (Your
Answer)
E. All of the above
Correct
36)
You can only be either an afﬁliate or merchant
A. False (Your Answer)
B. True
Feedback
You can be both and most are
Correct
37)
In relation to afﬁliate marketing, bespoke verticals are
A. websites that specialize in your products alone e.g. a
computer peripherals seller acting as an affiliate to
Apple. (Your Answer)
B. selling only products
C. selling only services
D. All of the above
Correct
38)
True or false: Search console is a tool that helps you with your
SEO

B. False
Correct
39)
Who do you have a higher probability of selling to?
A. New Prospects
B. Existing Customers (Your Answer)
C. There is no difference.
Correct
40)
Ideally, to enhance a website's SEO, content on your site should
be:
A. Reused from other websites
B. Unique and Useful (Your Answer)
C. Only accessible by registered or paid customers
D. All of the above
Correct
41)
The best button colour to drive online conversions is
A. Green
B.
Blue
C. Red

D. Orange
E. Purple
F. A/B testing will tell you (Your Answer)
Correct
42)
True or false: As part of SEO planning, the responsible party
should engage in analysis that considers the business goals,
competitors, optimum keywords and customers journey on your
website.
B. False
Correct
43)
Re-marketing in online advertising relating to:
A. Analysing user behaviour
B. Serving ads only to people who have visited your
website but did not convert (Your Answer)
C. Image testing
Correct
44)
SEO stands for:
A. Search Engine Origination
B. Search Engine Organisation
C. Search Engine Obstruction

D. Search Engine Optimisation (Your Answer)
Correct
45)
How many users does Facebook have, is it?
A. 1 million
B. 1.19 billion (Your Answer)
Correct
46)
Facebook is the largest Social media network in the world
B. False
Correct
47)
When setting up a business on Facebook, you should
A. Use only your personal page
B. Open Facebook pages through your personal page
(Your Answer)
Correct
48)
In Facebook advertising, lookalike audience allows you to
A. Target customer like yourself
B. Create a local audience
C. Advertise only to your followers
D. Find and reach thousands of new people with similar
profiles to the people who had already engaged with
you (Your Answer)
Correct

49)
With Facebook tools, you can provide a hassle-free login
experience to your website or app
B. False
Correct
50)
Which of the following is important to include on a page targeted
towards a user who we want to convert?
A. Call to Action button
B. The Page is Relevant to the User
C. Clear product images
D. All of the Above (Your Answer)
Correct
51)
Pay Per Click is a form of Internet Advertising where advertisers
A. Pay for every 1,000 impressions served on publisher's
website
B. Only pays the publisher when an ad is clicked
(Your Answer)
C. Pays on a monthly basis for positioning on a
publisher's website
Correct
52)
Edgerank works by considering
A. edge
B.
user affinity
C. content weight

D. time decay
E. all of the above (Your Answer)
Correct
53)
In Google Adwords, your quality score is determined by
A. how much you place a bid for your chosen keyword
phrases
B. your ad rank
C. having relevant landing pages, keywords, and ads
(Your Answer)
D. all of the above
Correct
54)
Your Ad Rank equals
A. your bid multiplied by your cost per conversion
B. your bid multiplied by your quality score (Your
Answer)
C. your quality score multipled by your cost per convesion
Correct
55)
Google Adwords Keyword Planner can be used to benefit the
following:
A.
Google Adwords Advertising only
B. Search Engine Optimisation only
C. Google Adwords Advertising and Search Engine
Optimisation (Your Answer)

Correct
56)
With Google Adwords geographic ad targeting you can only target
cities located in the country where your website is hosted. True or
False?
A. True
Feedback
You can target cities outside of the country where your
website is hosted.
Correct
57)
All other things being equal, which of the three following Google
AdWords keyword match types would result in the most ad
impressions being served:
A. Phrase
B. Exact
C. Broad (Your Answer)
Feedback
the broad keyword match type is the widest filter allowing ads
to appear in the most variations of the keywords chosen by
the advertiser.
Correct
58)
When is the best time to post on Facebook?
A. In the mornings and just after lunch when people have
their tea/coffee.
B. In the evenings when they are home from work.
C. Late at night so they see it first thing in the morning.
D. It depends on your business; you have to find out by
testing. (Your Answer)

Correct
59)
When we refer to time decay in edge rank, we are talking about
A. The length of time a customer is on our page
B. How much time the spend reading our content
C. How recent the post is (Your Answer)
Correct
60)
Some email metrics are
A. Search Engine Origination
B. PPC, conversions, website data.
C. Open rates, click trough rates, unsubscribe rates.
(Your Answer)
D. None of the above
Correct
61)
True or false: It is impossible to engage in online affiliate marketing
without using an affiliate network intermediary.
A. True
Feedback
False. Many very successful online businesses attract many
active affiliates through business development without
engaging with an affiliate network intermediary.
Correct
62)

The lowest risk commercial model for merchants to offer and work
with affiliates is:
A. CPL
B. CPA (Your Answer)
C. CPC
D. CPM
Feedback
While Cost per Lead (CPL) arrangements are used, the most
common and least risk commercial arrangement for
merchants is Cost per Acquisition (CPA) sometimes referred
to as cost per sale.
Correct
63)
True or false: Affiliate Marketing is similar to Pay Per Click Advertising
in that it is very quick to set up.
A. True
Feedback
False: A pay per click campaign can be set up in minutes
while an affiliate programme can take months to implement.
Correct
64)
Which of the following are responsible for offering affiliate tracking
software either directly or indirectly through an affiliate network:
A. Merchants (Your Answer)
B. Customers
C. Publishers
D. None of the above
Correct
65)
True or false: Affiliate Tracking Software implementation can only be

developed in-house or through an affiliate network provider.
A. True
Feedback
False: There are also affiliate tracking software as a service
providers.
Correct
66)
True or false: Search engine marketing can also be exploited through
affiliates.
B. False
Correct
67)
True or false: The Google Display network allows you to put ads on
the search and display networks
A. True
Correct
68)
When looking for a good affiliate manager, which skillsets are most
applicable?
A. Sales ability, SEO expertise, Web analytics and

customer service
B. Business Development, account management,
negotiation and online social channel expertise
(Your Answer)
C. Neither of the above
Correct
69)
A good affiliate manager should not be rigid in negotiation and should
allow affiliates adapt both commission structures and online customer
acquisition methodologies employed.
B. False
Feedback
True. A good affiliate manager should be flexible and adapt
commercials and support methods to each affiliate that has
the potential to deliver business.
Correct
70)
When you are considering your sales funnel you should focus on
A. Being mobile friendly
B. Speed of your site
C. The user experience
D. Search Engine Optimisation
E. All of the above (Your Answer)
Correct

71)
In the sales funnel when you focus on lead generation you can
A. Develop partnerships
B. Advertise
C. Create content
D. All of the above (Your Answer)
Correct
72)
What is the activity of posting two different versions of an
advertisement, web page, or email to a subset of users for the
purpose of seeing which elicits better engagement or more
conversions?
A. CPL
B. A/B testing (Your Answer)
C. Click through rate
D. Adword Analytics
Correct
73)
True or False. From an SEO perspective, it makes sense to link to
third party websites as this act alone creates more authority to your
site.
A. True
Feedback

False. From an SEO perspective, you want high authority
relevant sites linking to your website.
Correct
74)
True or false: As part of SEO planning, the responsible party should
engage in analysis that considers the business goals, competitors,
optimum keywords and customer journeys on your website.
B. False
Correct
75)
On-site optimisation should include
A. Flash, image maps and html frames
B. Invisible links, auto refreshing and white text
C. a good linking structure (Your Answer)
D. All of the above
Correct
76)
Correlation implies causation.
A. False (Your Answer)
B. True
Correct
77)
Good quality useful content can help your SEO efforts:
A. Not at all

B. A little
C. Somewhat
D. Greatly (Your Answer)
Feedback
Modern SEO is all about crafting content so compelling that
other people want to promote it by linking to it or sharing it,
which increases your trust and authority and helps the pages
you want to rank well for certain keywords
Correct
78)
Ideally, to enhance a website's SEO, content on your website should
be:
A. Reused from other websites
B. Unique and Useful (Your Answer)
C. Only accessible by registered or paid customers
D. All of the above
Feedback
Content should be unique as much as is possible, that is also
relevant and useful to a broad audience.
Correct
79)
True or false: Buying paid links is a method that can significantly
enhance your SEO success.
A. True
Feedback
False. You should not link to spam sites – these can
negatively affect your ranking.
Correct
80)
Social media is

A. an online marketing theory that entity, be it an
organization or individual, has an obligation to act to
benefit society at large
B. interaction among people in which they create, share,
or exchange information and ideas in virtual
communities and networks (Your Answer)
C. neither of the above
Correct
81)
People who get a mobile email that does not display correctly are
most likely to
A. view it on the computer
B. read it anyway
C. Delete the email (Your Answer)
D. unsubscribe
Correct
82)
When you generate your lead ﬂow in the sales funnel you should
expect
A. all leads to be buyers
B. 90% will buy
C. a drop off of around 50% through each stage (Your
Answer)
D. no leads will convert
Correct
83)
Crowdsourcing is when
A. you protect your online reputation
B. sell to your target audience

C. businesses turn to the public to help with innovation,
design, and ideas. (Your Answer)
Correct
84)
Recurring revenue is
A. Total amount of new customers monthly
B. the business model that requires the customer to pay
for monthly or annual bases (Your Answer)
C. recurring products that are sold
Correct
85)
The 4ps stands for
A. party, public, promotion, price
B. post, pillar, promotion, price
C. product, price, promotion, place (Your Answer)
D. non of the above of the above
Correct
86)
A marketing strategy should focus on
A. Facebook
B. Twitter
C. Tumblr
D. Pinterest
E. SEO, email, PPC affiliate, content marketing (Your
Answer)

F. Google+
Correct
87)
A strategy serves as the path forward for any online business by
mapping out a pathway to success.
B. False
Correct
88)
"Hootsuite" is
A. a social media management tool that helps online
marketers manage all of their social media in one place
(Your Answer)
B. a social advertising platform
C. free to access all functionality
Correct
89)
New business versus repeat business is
A. easy to get
B. is cheaper
C. more expensive and harder to get. (Your Answer)
Correct
90)
You value proposition is
A. posting of social messages across multiple social
websites

B. a way to stay informed about what is being said about
your brand and track this over time
C. is a Social Media industry specialist application to stay
abreast of current news and trends
D. an innovation, service, or feature intended to make a
company or product attractive to customers. (Your
Answer)
Correct
91)
In recurring revenue, sunk money consumables is
A. when a customer makes an initial investment in a
platform (Your Answer)
B. daily subscription
Correct
92)
Which of the following are positive habits we should follow as digital
marketers? Check all that apply:
A. Try to engage at approximately the same time, in the
same environment each day (Your Answer)
B. Ensure your communication with the outside world is
minimal during this time (Your Answer)
C. Rise Earlier or Manage this Later if needs be (Your
Answer)
D. Working Frenetically
Correct
93)
Keeping a journal of your path through each marketing campaign you
run can be a helpful tool?
B. False

Correct
94)
When setting a marketing strategy, what is important? Check all that
apply
A. Create business plan (Your Answer)
B. Create financial forecasts (Your Answer)
C. Dedicate time to your new venture (Your Answer)
D. Work out inherent risks (Your Answer)
Correct
95)
Setting out milestones and time frames for any campaign is a
significant step for professional digital marketers.
B. False
Correct
96)
A marketing strategy is a document that includes:
A. KPI's, who's responsible for what, a buying guide for
purchasing goods
B. KPI's, timeframes for project components, a budget,
and costings (Your Answer)
C. Data analysis, costs, and a hiring plan
D. Your business vision, personal philosophy, HTML, and
mission statement
Correct
97)
It's always best to bank profits before the close of a campaign.
A. True

Correct
98)
If our campaigns are either massively underperforming or
overperforming we need to:
A. analyze why and learn from it (Your Answer)
B. spend more revenue
C. replicate the same approach for our next campaign
Correct
99)
Digital marketing as a field, is an area expected to grow in the next 5-
10 years?
B. False
Correct
100)
ARPL is calculated how?
A. Total revenue divided by the number of sales
B. Total revenue divided by the number of Leads
(Your Answer)
C. Number of leads divided by revenue.
D. Number of paying customers divided by revenue.

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