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Leveraging Content and Design to Grow Your Food Startup

Talk delivered at the July 9 "Food Tech Australia" meetup in Sydney.

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Leveraging Content and Design to Grow Your Food Startup

  1. Leveraging Content & Design TO GROW YOUR FOOD STARTUP
  2. PRESENTER ALL ROUNDER, CANVA KRIS HOWARD
  3. @web_goddess web-goddess.org
  4. Today's Agenda About Canva Blog Growth Strategy The Importance of Images Content Marketing 101 Recommended Tools 1 2 33 54
  5. Canva makes graphic design simple for everyone. You can use it to create beautiful and on-brand marketing materials, social media graphics and documents. What is Canva? 1
  6. 1
  7. Content Marketing 101 2
  8. Content Marketing Benefits 2 Advertising
  9. Content Marketing Benefits 2 Advertising Reputation
  10. Content Marketing Benefits 2 Advertising Reputation SEO
  11. Content Marketing Benefits 2 Advertising Reputation SEO Conversion
  12. Content Marketing Benefits 2 Advertising Reputation SEO Conversion Education
  13. Blog Growth Strategy 3
  14. Blog Growth Strategy 3 "The Power of Research: How We Grew the Canva Blog's Traffic by 226.47%" https://blog.bufferapp.com/blog-growth-tactics
  15. Blog Growth Strategy 3 1. Research the industry landscape.
  16. Blog Growth Strategy 3 1. Research the industry landscape. 2. Study your audience.
  17. Blog Growth Strategy 3 1. Research the industry landscape. 2. Study your audience. 3. Determine your U.S.P.
  18. Blog Growth Strategy 3 1. Research the industry landscape. 2. Study your audience. 3. Determine your U.S.P. 4. Put it all together.
  19. Blog Growth Strategy 3
  20. The Importance of Imagery 4
  21. The Importance of Imagery 4
  22. The Importance of Imagery 4 "The Power of Images: What We Learned by Analysing 100 Million Posts" http://buzzsumo.com/blog/the-power-of- images-canva-buzzsumo-webinar/
  23. With image No image 0 100 200 400 Interactions (shares/likes/comments) 100 Million Posts On Facebook 372 164 300
  24. OG:images 197 shares with image 61 shares no image On Facebook
  25. OG:images Example on Facebook
  26. Average shares Product Gallery Photo Summary Summary large image 0.68 1.6 3.5 3.7 16.2 Social Media Traffic On Twitter
  27. Social Media Traffic On Twitter
  28. WORDS TO IMAGES 0 40 80 120 160 0-25 25-50 50-75 75-100 100-125 125-150 150-175 The Golden Ratio Of words to images SHARES
  29. Story
  30. Process
  31. Comparison
  32. Curated List
  33. Recommended Tools 5
  34. 5
  35. 5
  36. 5
  37. 5
  38. Recommended Tools 5 Canva Buffer
  39. 5
  40. Recommended Tools 5 Canva Buffer If This Then That (IFTTT)
  41. 5
  42. 5
  43. Recommended Tools 5 Canva Buffer If This Then That (IFTTT) Roll Your Own
  44. 5
  45. 5 FAIL
  46. 5
  47. M A D E I N C A N V A

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