This document summarizes a presentation on using social media for museums. It discusses popular social media platforms like Facebook, Twitter, Pinterest, Flickr, YouTube and evaluating which platforms are best for different museum goals. Tips include developing engaging content on a regular schedule, being responsive to audiences, and defining and measuring engagement metrics. Choosing the right staff, creating social media policies and ongoing evaluation of successes and failures are also covered. The overall message is that social media is about ongoing conversation and having fun engaging new audiences.
3. Goals for today...
* Understand platforms
* Find a “voice"
* Develop engagement and audiences
* Understand applications, planning &
measuring for success
4. Are you connected?
Social Media abounds in today's society. What
platforms do you stay connected on?
Facebook
Twitter
Google+
Flickr
YouTube
Pinterest
http://www.dvrgmagazine.com/2013/03/social-media-
interaction-to-connect-or.html
5. Other platforms
Some others that may be useful to museums
HistoryPin Foursquare
Collective Access Yelp
Instagram TripAdvisor
Picasa Vine (app)
LinkedIn Tumblr
ArtBabble Skype
10. Google+
343 million active users
Source: ExpandedRamblings.com
Similar to Facebook
Google Hangout - Live
More exposure for museums
Circles - Communicate with different audience
Demographic - Majority men
13. Twitter (500 million users )
Quick Text Platform
* Announcements & Advertise
link to platforms/blogs
conversation/ tweet-ups -- go live
* Education
23. YouTube (4 Billion views)
Video Platform
Collections- Behind the Scenes &
How tos
Education- Presentations & Curriculum
User Generated content
Evaluate "hits" and comments
27. How do you choose?
Questions to ask when deciding what platforms
to launch. Find the platform that aligns
with...
* Who is my audience? stakeholders?
* What is my time allocation?
* What is my goal? mission? vision?
* What and When will I post?
* How do I define success?
28. Who's in charge?
Thoughts when considering a social media staff
member...
* Communication background
* Collection comprehension
* Mission and Vision comprehension
* Time commitment/availability
NO INTERNS, needs to be a professional voice
29. Social Media Plans
Things to keep in mind
* Who posts? fields questions? fields concerns?
* What is the content? Are there stakeholders?
(donors, curators, volunteers, visitors)
* Address current and future needs
* Create a line item in budget
(time and equipment)
30. Social Media Policies
DO double-check grammar &"voice"
DO use popular Hashtags
DO participate in & with your social
media community
DON’T plagiarize
DON’T offend anyone or post
negative comments
DON’T post if in doubt
http://davidhallsocialmedia.com/2011/04/26
31. Surviving the Trenches
Where to start...
1. Pick a platform
2. Set aside time
3. Topic schedule
4. Post (generate content)
5. Continue the dialog
6. Schedule for future
32. Building Engagement
Helpful tips in building engagement...
* Regular postings
* Visuals (photos, videos, etc)
* Research prior to posting
* Know audience,
* Respond to/acknowledge audience
* Create partnerships
33. Evaluating Engagement
what is engagement? what is success?
* Statistics/metrics/measurables
* Online and Onsite Visitorship
* Generated income & collection
34. Promoting Engagement
Where to?
* EVERYWHERE
* press releases/ promotional materials
* program materials
* other platforms
How to?
* Encourage participation
* Respond to visitor needs
35. What's next?
* Continue to post
* Evaluate successes and failures
* Adjust style and content
* Explore other platforms
* Have FUN
36. Resources
Ask your staff, utilize hidden in-house talents
Social Media 101 Facebook group
Google Google Google...
Museums 2.0
37. Questions and Contact Us
Facebook Group:
MAA Social Media 101
Kristy Van Hoven kvanhoven@gmail.com
Annie Larkin annie@bisbeemuseum.org
Marilyn Sklar mjossklar@gmail.com
Notas del editor
Audience participation... RAISE HANDS
150 institution, googling you, websites, go to platforms searched you out. 67% 30%
Why so many? different uses, users and strengths, lets explore!
Marilyn to do
Marilyn to do
Marilyn to do
25-54 top age demos, tues wed and fri heavy use average 30 min. jobstack .com
links/ hash tag topics
links to blogs or other activities/ platforms
Marilyn to do
Marily to do
Marilyn to do
Marily to do
Kristy to do ** the social skinny, 2012 social media review*** 1 hr of footage uploaded every second Visitor collaborations In Gallery-Loops, audience uploads
plan 5 min, cut off if necessary. Questions about Platforms
worksheets to be available.
work book link, DMP (Tate?) Plans help guide content managers and other museum representatives when operating on social media platforms
optimize and ROI, use your vocab workflow and decision making (social media examiner)
Are you thinking its all too much? Here's where to start: 1. Pick a platform 2. Set aside social media time, 1 hr daily 3. Generate topic schedule 4. Post (content generation) 5. Continue the dialog 6. Schedule for future http://www.mediabistro.com/alltwitter/social-media-rules_b27799