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Victoria's Secret Final Presentation
1.
A digital media
strategy by: Krystal Stinson
2.
TARGET AUDIENCE • Women •
Men • Teens (Girls)
3.
TARGET AUDIENCE cont. Teenagers/Women Ages
14-23
4.
5.
THE BIG IDEA…FOR
EVERY ANGEL
6.
REACHING THE AUDIENCE
7.
REACHING THE AUDIENCE
cont. • Advertising • Email/Subscrib ers • Mobile App
8.
BUDGET Time: Around 6
months • • • • Mobile: 2,400/month Social Media: $7,200/month Email: $2,400/month Ads(PPC): $28,000/month Total: 40,000/month
9.
PERFORMANCE INDICATORS • Revenue
Increase • Brand Loyalty • Greater Brand Awareness
10.
SUMMARY • Victoria’s Secret
PINK Fashion Show Contest • VS Angel for a day • Increasing brand loyalty as well as revenue/sales by securing a younger target audience.
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