15. Share of Voice- Total Media 2008 Note: Does not include brands with under 1% share of voice Source: TNS Media Intelligence Total Spend: $44,328,379
16. Category Media Mix 2008 Note: Does not include media under 1% of spend Source: TNS Media Intelligence
17. Media Spending by Month 2008 Source: TNS Media Intelligence Media Spending Highest in the Spring Months
18. Reach and Frequency Goals Frequency Range Marketing Factors Frequency: 6+ Effective Reach: 75% 1 2 3 4 5 6 7 8 9 Product Lifecycle Message Complexity Competition Media Weight Scheduling Comments Strategy Moderate Flighted Competitive SOV Acquisition/Penetration