This research presentation looks into the mobile strategies of world's top social networks and tries to derive their impact on the mobile commerce of today and tomorrow

1. How are the top social networks
powering m-commerce
September 2011
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2. Key stats for mobile usage of social networks
 One-third (33 %) of Facebook postings are mobile
 Americans spend nearly 2.7 hours per day connected to
mobile web, mostly the social network
 Mobile users tend to be more ‘social’ than the traditional
desktop users
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3. What have social networks learnt
 They need to come up with their mobile strategies
 To generate revenues in the fast growing mobile world,
social networks need a heavy m-commerce focus
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4. Scope of research
 Scope of m-commerce has not been limited to a mode of
payment
 It has been used in a greater context of mobile
marketing, commerce, sales and CRM
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5. Facebook
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6. Facebook places deals
 Facebook partnered
with brands to offer
deals on checking-in
at their stores
 Brands like Mazda,
Starbucks, Gap,
Macy’s, McDonalds
and many more
participated with
deals
Update: As of now,
http://www.facebook.com/places Facebook deals has been
discontinued
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7. Facebook credit purchase with mobile payment
 Facebook facilitates
credit purchase with
mobile payment
 You can purchase
credits with charges
being reflected in
your mobile bill
https://login.facebook.com/help/?faq=22650
4034029906
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8. Facebook credits with mobile browsers
 Facebook is planning
to sell virtual goods
within mobile web
browsers
Reference
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9. Twitter
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10. Twitter Fast Follow
 With Twitter ‘Fast
Follow’ tools, you
can get SMS updates
from a brand by
SMSing its Twitter
handle
 Send ‘follow (Twitter
handle)’ to 40404 in
the US
http://blog.twitter.com/2010/08/introducing-
fast-follow-and-other-sms.html
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11. Twitter location tagging
 Allows you to share
your location with
your tweet
Reference
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12. Foursquare
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13. Foursquare specials
 Foursquare has
partner brands that
reward customers for
checking –in
 Customer get deals +
a chance to build
reputation
 Brands promote
offers, get traffic and
are able to know their
most loyal fans
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14. Foursquare brand pages and tips
 Foursquare allows
brand to create
pages and leave tips
for their consumers
at various locations
 Zagat uses tips to
review best
restaurants for
foodies
 TravelOk helps
tourists unlock
Oklahoma’s best-
https://foursquare.com/business/brands kept secrets
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15. Foursquare lists
 Foursquare lists help
users / brands to
create lists like best
places to eat/ visit etc
 Immense potential
for brands to
generate advocacy
and engage their
consumers
http://blog.foursquare.com/2011/08/15/fours
quare_lists/
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16. Groupon
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17. Groupon mobile app
 Groupon mobile app
is more like a
location layer on their
deals model
 People can see
deals on their mobile
phones, purchase
them
 ‘Groupon Now!’
allows users to see
nearest deals in
proximity that they
http://www.groupon.com/mobile#iphone can purchase right
away
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18. Groupon mobile ad network
 Groupon is
partnering with
mobile app makers
so that the partner
app users can see
Groupon deals
based on their
location
http://www.businessinsider.com/groupon-
mobile-ads-2011-5
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19. Google
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20. Google Shopper app
 Helps users simplify
their everyday
shopping experience
 Get product info /
review, shop online,
get nearby store and
even offers in you
vicinity
http://www.google.com/mobile/shopper/
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21. Google Catalog app
 An app for tablets
that lets you browse
catalogs, enhance
your product
research experience,
share your findings
with friends and
purchase them
online
http://www.google.com/catalogs/about/#
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22. Google wallet
 Path breaking
initiative by Google
to make payments
quick and simple
 Google wallet can
hold your cards and
transfer money with a
tap on the reader
 Later versions also
plan to hold tickets,
boarding passes,
discount coupons
http://www.google.com/catalogs/about/# and car keys
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23. About Kuliza

24. About Kuliza
Kuliza is a social technology firm focused in
helping companies leverage social software,
community platforms, mobile and cloud
computing for improving business
performance, communication and customer
engagement.

25. Our offerings
ZaSocial ZaMobile ZaCloud
Kuliza offers solutions for Kuliza offers solution to design, Kuliza offers cloud services to
designing and building social build and distribute mobile apps ensure a hassle free
software and community for iOS, Android and Blackberry. infrastructure to sustain your
platforms. Our focus areas Our focus areas are: changing needs. Our focus
are:  Mobile CRM areas are:
 Online communities Mobile loyalty programs  Cloud consulting
Facebook Apps Mobile Transition Cloud migration and
Social Commerce management
Social CRM

26. Ask Us How Kuliza Can Help You!
Kuliza.com | sales@kuliza.com | @kuliza
aanand@kuliza.com kaushal.sarda@kuliza.com
@anand_kuliza @ksarda