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How to go about building great
products?
-  Kaushal Sarda (CEO)
-  Achintya Gupta (Director)
Who we are?
We help enterprises and growing
startups build consumer facing
products
We work with Enterprises and Big Brands
We also work with fast growing Start-ups
What is this session about?
Understanding the basics and best practices
of what goes into building a product
Who needs this workshop?
§  Future Entrepreneurs planning a tech startup
§  Future Product Managers in startups and enterprises
§  Anybody else interested in learning how tech
products are built
But why do I need to 'learn'
building a product?
§  It is not just about engineering. 
§  Products are different from applications. They evolve
and grow and scale
§  Most of the entrepreneurs think a tech product startup
is 'Having a idea and hiring a developer'
§  Most of the product managers think 'I need to know
my business strategy and the tech team will take care
of rest'
What will we do today?
§  Start with a product idea
§  Learn about crafting out an MVP out of it
§  Create wireframes for the MVP
§  Understand what will go into building the MVP
§  Understand what comes after an MVP is out
Part 1: #
Scoping out an MVP from your
product idea
What is an MVP? (Minimum
Viable Product)
Why do you need MVPs
§  Quick time to market
§  Feedback before you burn out too much
How to scope out an MVP?
§  Start with a bigger picture but find what features are
absolutely most required and quickest to build
Exercise: #
Let’s scope out an MVP of your
product Idea
Part 2: #
Building Wireframes
What are wireframes?
Why wireframes?
But aren’t designers supposed
to create them?
Wireframing tools?
§  Paper and pen
§  Powerpoint
§  Balsamiq
§  …
Exercise: #
Let’s build wireframes of your
product idea (MVP)
UCD Design Process
Part 3: #
Building the MVP
Models for getting products built?
§  Hire your own team
§  Find a good product partner to whom it can be
outsourced
§  Hybrid
Engineering methodologies
Exercise: #
Let’s look at how will you build
your MVP Products
What after an MVP?
§  Getting product-market fit
§  Achieving scale
Getting product-market fit?
§  How to get market feedback?
§  Choosing the right direction of your product
Achieving Scale?
§  Is your product ready for scale?

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