This presentation talks about how world's biggest brands are adopting to more sustainable models of using social media

1. World’s top brands and their
social media adoption
May 2011
1

2. How are the world’s topmost
brands adopting to social
media as a sustainable
marketing tool??
2

3. Brandz most valuable brands 2011
Source: millwardbrown 3

4.  11 out of top 50 are using social media as a
sustainable tool for marketing
4

5. IBM (rank 3)
 IBM’s continued
effort to build a
smarter planet
 Consists of
conversations and
discussion focused
around making
business build a
smarter planet
http://www.ibm.com/smarterplanet/us/en/in
dex.html?re=sph
5

6. Microsoft (rank 5)
 Microsoft has built
many online
communities targeted
towards various
segments of their
target audience
 Microsoft partner
network helps
Microsoft partners to
get more out of
Microsoft products
 Help Microsoft
https://partner.microsoft.com/global/Partner establish relationship
with partners
6

7. Microsoft (rank 5)
 Microsoft has built
many online
communities targeted
towards various
segments of their
target audience
 Microsoft Dynamics
community help
professionals in ERP
and CRM business
to network and grow
http://community.dynamics.com/
7

8. Microsoft (rank 5)
 Microsoft has built
many online
communities targeted
towards various
segments of their
target audience
 Microsoft Developer
network provides
tools and resources
to work on Microsoft
Technologies
http://msdn.microsoft.com/en-us/
8

9. Coca Cola (rank 6)
 Coca cola has one of
the most popular
Facebook pages to
engage its fans (27
million+ fans)
 The brand runs a lot
of promotions and
campaigns for its
Facebook community
http://www.facebook.com/cocacola?sk=app
_132920893413852
9

10. Coca Cola (rank 6)
 Coca cola’s
community campaign
to mobilize people to
lend a helping hand
to the global
community
http://www.livepositively.com/#/home
10

11. GE (rank 10)
• GE’s online
community to
crowdsource
innovation
• People submit idea
for solving world
energy problems and
others vote for their
supported ideas
www.ecomagination.com
11

12. Walmart (rank 15)
 Community of
mothers lead by 20
blogger moms
 Helps walmart
engage a huge set of
their target audience
(online mothers)
http://instoresnow.walmart.com/Community.
aspx
12

13. HP (rank 18)
• HP leverages
support communities
to reduce support
costs, generate
consumer insights
and help customers
& partners solve
each others’
problems
http://h30434.www3.hp.com/psg/
http://h30499.www3.hp.com/hpeb/
13

14. HP (rank 18)
• HP leverages
support communities
to reduce support
costs, generate
consumer insights
and help customers
& partners solve
each others’
problems
http://h30434.www3.hp.com/psg/
http://h30499.www3.hp.com/hpeb/
14

15. SAP (rank 19)
 Community of SAP
professional to learn,
teach and network
with other SAP
customers, partners
and employees
 Helps SAP engage
with its audience
http://www.sdn.sap.com/irj/scn
15

16. SAP (rank 19)
 SAP mentor initiative
– mentors are
nominated by
community and
selected by internal
team
 Helps SAP derive
advocacy, event
support, mentoring
and a core group of
community
evangelists
http://www.sdn.sap.com/irj/scn/sapmentors
16

17. Louis Vuitton (rank 26)
 Digital social
magazine
showcasing stories
of contemporary
culture, global
lifestyle, music, art,
travel, sport and
fashion
 Gets participation
from world’s leading
designers and
creative thinkers in
the luxury indistry
http://www.nowness.com
17

18. BMW (rank 30)
 An online community
for urban designers
and artists built
around ‘making
creative use of
space’
 Engages users
around the core
value (making
creative use of
space) around which
BMW mini was built
http://www.minispace.com/en_us/
18

19. Pampers – rank 34
 A community for
young parents built
around parenting
 Parents discuss and
learn about taking
better care of their
child across various
stages of child
development
www.pampers.com
19

20. American Express (rank 40) – Open Forum
 Community for small
business owners
 Provides tools and
information to small
businesses to
connect with others
and learn about
managing their
business better.
www.openforum.com
20

21. Mercedes Benz (rank 50)
 Private community of
Benz owners to
discuss about cars
and lifestyle
https://www.generationbenz.com/action/logi
n
21

22. What we learn
 World’s top brands are increasingly moving towards
sustainable models for social media adoption
 11 out of world’s top 50 brands are using online
communities to engage with their world
 Brands are building online communities around passions,
lifestyle, causes, profession but not around products
 These online communities are helping brands by bringing
their target audience in a social space and giving them
enough reasons to stay engaged on the branded platform
22

23. Other interesting online
community initiatives in ‘top
100 brands’
23

24. Pepsi
 Pepsi refresh project
is a community
initiative by Pepsi
 Users give ideas to
refresh the world and
community votes for
its favorite ideas. The
best ideas get funded
by Pepsi
For more info see
http://www.slideshare.net/2020social/20
24

25. Starbucks
 Starbucks campaign
to crowdsource best
ideas for the brand
 Starbucks
implements the best
ideas generated by
the community
http://mystarbucksidea.force.com/
25

26. Redbull
 Ambassador
program by Redbull
to find student
ambassadors to lead
the community of
students in colleges
http://www.redbullu.com/
26

27. Nokia
 Nokia’s initiative to
crowdsource
innovation
 Nokia identifies
challenges and
community gives
ideas to solve the
challenges.
 Other users can vote
/ review the ideas or
work upon the idea
http://www.ideasproject.com/
27

28. About Kuliza

29. About Kuliza
Kuliza is a social technology firm focused in
helping companies leverage social software,
community platforms, mobile and cloud
computing for improving business
performance, communication and customer
engagement.

30. Our Offerings
ZaSocial ZaMobile ZaCloud
Build social platforms, tools and Build mobile apps for next Ensure a hassle free
software. Kuliza’s ZaSocial generation devices. ZaMobile infrastructure to sustain your
services helps across the full services helps you changing needs:
range of social product conceptualize, design, develop, Cloud system health checks
development from planning to distribute and manage your Cloud architecture design
design, development and apps. consulting
hosting. Our focus areas are: Focus areas: Cloud migration and
 Online communities  iOS management
Social commerce Android OS  Bespoke app development
Social CRM Blackberry OS on AWS and GAE
Social Apps

31. Engage your world with Online Communities!
Kuliza.com | sales@kuliza.com | @kuliza
31