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1. PRESENTATION
ON
ZOMATO
Made by :-
Fultariya Yatin
Gadara Umang
Patel Bhumit
Kakkad Aryan
Babaria Aatman

2. INTRODUCTION
o Started In- July 2008, Delhi NCR.
o Founded By: Deepinder Goyal, Pankaj Chaddah
o Initially named- “FoodieBay”
o In November 2010 it was renamed as“ZOMATO”
o Parent Company - Info edge
o Category - Mobile Application Based
o Sector - Food & Restaurant guide

3.  Tagline/ Slogan - Discover great places to eat around you
 USP – The availability of complete menus for almost all
restaurants.
 Segment - Young population, working professionals looking
for information of restaurants
 Target Group - All Smartphone Users
 Positioning - Zomato provides the “guide” or the “discovery”
experience of restaurants & food guide

4. MISSION
 Our mission is to ensure nobody has a bad meal
They do this by –
 Helping people discover great places around them
 Building amazing experiences around dining
 Enabling restaurants to create amazing experiences

5. VISION
ZOMATO IS USED BY MILLIONS EVERY DAY TO DECIDE WHERE TO EAT IN
OVER 10,000 CITIES ACROSS 23 COUNTRIES. IN A FEW YEARS, WE SHOULD
BE ABLE HELP POINT YOU TO A GREAT PLACE TO EAT NO MATTER WHAT
PART OF THE WORLD YOU'RE IN.

7. Marketing strategies
 They are entertaining
 Excellent graphics : Each post of Zomato marks excellence and
higher degree of creativity.
 They never fail to cash the latest happenings: Zomato always create
somethings for ongoing events
 They prefer quality to quanity : Experts have been preaching to give
importance to quality and not to quantity.
 Knows its audiences : Zomato knows its audience, and how! There
are posts for everyone, or to say it precisely, for every foodie.
 Featured and user friendly website
 Global mobile app
 Coupons and price-offs

8. Social media strategies
 Keeping things simple and bringing in a fun elements instantly grabs
a users’s attention and keeps people engaged.
 Tracking user actions on the website helps in improving the product
to better cater to the audience.
 Social networks are a means of communication and not an
advertising platform.
 Communication with fans and followers makes a brand personal and
human, and one can’t really put a price on that.

10. SWOT ANALYSIS

11. STRENGTH
 Users perceive Zomato as ‘Specialty product’ (Focused only
on foods & restaurants)
 High awareness – Top of the mind product
 Global presence – 25 countries – 1.5 million listed restaurants
 Superior technology and a strong workforce of over 1200
people
 Asset less business model
 Simple & user friendly interface
 Aggressive and Innovative marketing strategy

12. WEAKNESS
 Competition from search engines & other similar
apps means limited growth
 Drastic growth means susceptible to bad content
 Not customized for each target market
 Work inefficiency
 High staff turnover

13. OPPORTUNITIES
 Opportunity to expand to further more countries
 Increasing internet penetration & number of
smartphone users
 Rapid technology development

14. THREATS
 Intense competition
 Lack of clear rules and regulations - Changes in
government policy can easily affect the business
model
 Business model can be easily imitated by other
players

15. COMPETITORS
Food panda
Swiggy

16. PORTER FIVE FORCE MODEL

17. INTENSITY OF EXISTING RIVALRY
 Low storage cost
 Fast industry growth rate
 Relatively few competitors
 Exit barriers are low

18. THREAT OF SUBSTITUTES
 Existing competitors
 Limited number of substitutes

19. THREAT OF NEW COMPETITORS
 Strong brand names are important
 Advanced technologies are required
 Industry requires economies of scale
 Geographic factors limits competition

20. BARGAINING POWER OF SUPPLIERS
• Low cost of switching suppliers
• Critical production inputs are similar
• Large number of substitute inputs
• Inputs have little impact on cost

21. BARGAINING POWER OF CUSTOMERS
 Buyers requires special customization
 Low dependency on distributors
 Large number of customers

22. THANK YOU