2. AdRBTConcept Telecom Network Call Waiting to be answered Calling Party Ad continues to play till call answered Word of Mouth Promotion Called Party
3. Fine Print Targeting: Day Time Region/ Circle Daily Impression Probable: Gender Age Impressions heard for less than 5 sec are FREE of COST Uniform impressions burn across the day unlike TV/ Radio
4. Impact Uniform impression burn round the clock unlike TV / Radio Rated excellent for brand retention and mass viral activity Impressions heard for less than 5 seconds are free of charge Assurance for every impression played
5. Comparison Radio Mirchi Delhi Ad RBT Delhi Maximum probable reach over a period of 1 month – 35,00,000 Slot rate 1,500 per 10 second Rs 35,00,000 for a period of 1.5 months for a campaign Price per person/impression for Radio is approximately Rs 1 Maximum assured reach @ 10,00,000 Impressions in Delhi as per current base Slot rate 0.25 per 10 second per impression Same assured reach through Ad RBT At a price (8.75 Lacs) is which 4 times cheaper In a time ( 10 days) which is 10 times lesser
9. Handset Manufacturer Inventory Break Up Handset Targeted Ads: Example Samsung Omnia Total Network Inventory: 1 Billion Samsung Giorgio Armani & Galaxy S
10. Handset OS Inventory Break up Total Network Inventory: 1 Billion iOS – Apple’s OS RIM – Blackberry OS Android OS – Sony Ericsson
11. Application within Banner Banner loads on the site On click the Application opens The application loads
12. Back button at the top. Can be replaced with Close button to exit the app Step 1 – About the tour Step 1 - About the Tour Step 2 – Experience the Car (Video)
15. Expandable Banners with Skinning Skin overlaps the site Content for more focus on the advertisement Regular size WAP Banner Configurable background Skin Upon Click Expandable Banner
16. Cricket Scorecard Branding Scorecard Inventories: That’s Cricket and Cricket Nirvana Banner Inventories: Cricbuzz, Cricket Nirvana, That’s Cricket Estimated Impressions: 4-5 Million Handsets: All Operator: All OS: All Costs: TBA
17. MobiAdz Premium Network The most premium sites in the country including: News Business & Finance Channel: Moneycontrol (m.moneycontrol.com) IBN Live (m.ibnlive.com) Indian Express (m.indianexpress.com) Financial Express (m.financialexpress.com) Reuters (in.mobile.reuters.com) Oneindia (oneindia.mobi) Tech2 (m.tech2.com) Total available impressions : 100 mn/ Rate Card: 150 Gross CPM* Sports Cricket Nirvana (m.cricketnirvana.com) Cricbuzz (m.cricbuzz.com) That’s Cricket (http://cricket.oneindia.mobi) Total available impressions: 20mn / Rate Card: 100 Gross CPM* * Rates for regular banners
18. Other Click to Functionalities Click to Landing Page Click to Call Click to Lead Click to e-mail Click to download
19. MobiAdz Network Sites* IBN Live That’s Cricket Cricketnirvana Mobiluck Reuters India 160by2.com Communities & Social Networking Cricket & Sports Premium News *Sample & Indicative Site List