Ecommerce Solution BuildaBazaar Infibeam

Private andConfidential | Infibeam Incorporation
Contents
Closing ideasWho we are? Enterprise Platform E-commerce business Project plan
For Our Customers
Greater Selection
World Class
Experience
For Our Partners
An Advantaged Way to
Serve Customers and
Shareowners
For Our Employees
Makes Every Part of
Infibeam platform Better
and More Efficient
Growth ShowsUp Whereour Clients Want it… The Bottom Line and Long term Shareholder Value
2

Infibeam Inc
3
India'sLeading digital
commerceecosystem
40,000 platforms
and growing….
Digital Commerce
acrossPlatforms
Demand Generation
Solutions
Distribution
Frameworks
Indent
infibeam.com
InfibeamInc
Build A Bazaar
Shipdroid
Odigma
Rewards&
Loyalty
ClickMeGo
.OOODomain

4
Infibeam.com Business Overview
Leading Horizontal retailer with a Large Base of High Quality Vendors Across Multiple Products
Robust Procurement Strategy and Supply Chain Focused Towards Effective Inventory Management
* Largest by sizeof activeselection as of April 2015 in India
** Vendors as of May 2015
 One of the largest*B2C online product
offeringsin India with over 15mn SKUsin
morethan 33 productcategoriesacross
Media and Non-Media
 Morethan 5,000 vendors**
 Relationshipswith 5000 suppliersand
brands
Media Non - Media
Books
Movies
Music
Magazines
eBooks
Health Equipment
Apparels
Consumer Electronics
Mobile Phones
Phone Accessories
Jewellery
Watches
Mobile Accessories
Portable Electronics
Toy & Games
Kitchenware
Gifts
Computer Accessories
Home Appliance
Home Equipment
Gaming Consoles
Computers
Cameras
Camera Accessories
Bikes
Cars
Historical trendanalysis +
Predictive DemandEstimation
Inventory BaseSales Plan
Purchase Order Product Purchase Customer Returns
Customer Sales Liquidation
 Magic Box
 Discounts
 Supplier Returns

Media And Accolades
5
Economic Times - Top 5
most trusted brands

The Infibeam Advantage
6
The Right Blend Of
Technology And Creative
Ecommerce
Expertise
Strong
Technology
Skills
Expertise In
Performance
& Scaling
Expertise in
Transaction Oriented
Campaigns
We Understand –
Mindset | Technology
| Operations
Strategic
Relationships
Focus On User
Experience
Creative Thinking

7
B2C: Buildabazaar - Everything You Need
For Digital Commerce
Commerce Platform Enterprise IntegrationOmni – Channel Distribution
Direct To Consumer ERP
Market Place Integration CRM
Single Sign On
Catalog
Promotions
Order Management
Supply Chain
Courier Integration
Content Management
Merchandising
Fulfilment
Payments
Management & Admin
Reporting Business Intelligence Reconciliation User Admin Site Administration Security

8
Multiple Buying Models On Single
Platform
Marketplace listings Business to Consumer
Business to Enterprise Business to Employees

9
Key Features
Market place
integration
Customer service Logistics Integration SMS integration Multiple social logins
Operations
Management
User friendly
Navigation
Mobile Responsive Email integration Cataloging

10
In Built Integration With Ecosystem
Scale Logistics
Payments E-Marketing
 Platform providesfor complex functionalityyet
being extremely stable.
 Ability to handleA/B testing; geo targeting pages.
 Ability to scale to 1,000’sof implementations
without anydowntime.
 Platform providesfor complex functionalityTight
integration with high quality payment
 gateways.
 Authorization, settle, remitand refund
 processesintegrated.
 Uniqueclearing of ordersdonein case of no
 responsebut moneydeducted transactionswithout
anydowntime.
 Platform providesfor complex functionalityDirectAPI
integration for tracking, return pickup and dispatch
notifications.
 Catersto 25000 pin codes.
 Built-in courier optimization toolfor optimum allocation of
packages.
 Tracking Integration enablesanswering customer queriesbetter.
 Infibeam Digitalis an authorized reseller
and
 partner to Google, Facebookand ad
networks.
 Expertise in Search marketing, SEO,
 Affiliatemarketing, E-mail & ad-serving
tools

In Built Workflows To Run Your Business
Fast Implementation & Rollout
Lowest turn around timecompared to anyother platform
Averagetime of 3-4 weeks for a custom implementation to go live
Intuitive processesand screens.
Built In Business Process Flows
Common flowsassociated with multiple
fulfilmentchannels
Platform providesfor mostusecases
encountered in verifications
Platform providesfor promotionsand
merchandising.
Complex Taxation & Shipping
Platform capableof handling multiple
levels of taxation, other charges
Platform compliantwith dualtaxation
structuresas needed
Order Management
Optimize order fulfilment, transforming sales
transactionson engaging experience
Automateworkflow, avoiding duplication of
effort, increasing efficiency, reducing costs
11

Integrated Payment Gateways
12
CCAvenue Amex Atom Axis Billdesk
Net
Banking
AirtelMoney Citrus Cyber Source DirecPay PayTM
Wallets
Emifor Amex Emifor Atom
Emifor CC
Avenue
Emifor Innoviti Emifor PayuEMI
Provider
Emvantage HDFC ICICI PayFort PaypalDebit Card
Solution
EBS Payu PayuMoney Qwikcilver Tech ProcessCredit Card
solution

Merchandising Tools
Widgets
 Banners
 Carousel
 Product list
 HTML
Collectionpages
 Popular/Bestselling/Recent
 Bestsellers
 New launches
 Collections based on price (budget,
value, high end)
 Appropriate for gifting
 Ad hoc collections basis festival, seasons
etc.
Boost
Cross sell
Related items
Cart Add-on
Bundles
Up sell
Recently viewed
Wish list
Product comparison
Static page
13

14
Promotion Engine
Promotions Based on
 Base price total
 WSP total
 Shipping addressstate
 Exchangediscount
 Shipping address
 Total quantity
 Paymentmethod
 ProductID
Discountapplication conditionpre-defined
Discounttypes
 Productcategory
Promotion types
 Manualand auto promotions
 Combinableand non-combinablepromotions
Reports of promotions used
Bulk promotion codes generation
 Percentagediscount  Fixed discount

15
Business Reports
 Order Detail
 Order Fulfilment
 Item Detail
 Guest Check-in
 Customer
 Returns
 Wish List
 Missed Promise
 Stopped Shopping Cart
 Notify Me When Available

16
Business Analytics Tools
GoogleAnalytics
GoogleTagmanager
Omniture
Ga.jsIntegration
Atlas
Kissmetrics

17
User-Flow
Chooses the
product
AddsShipping and
Billing Details
Chooses quantity
and style
Opts between
Register, Guest and
SocialLogin
Customer visits
website
Chooses Payment
Method
Makes Payment
Checks Pin code
Availability
AddsPromo-
code
Order Confirmation
Email and SMS Sent
to Customer

18
Operations Management
Once Approved
Assigning Courier
Order Fulfilment
Printing of Invoice
Order Received
at Back End
Pick up assigned
Email and SMS
Sentto Customer
Order Completed
Email and SMS
Sentto Customer
Fraud Approved
or Declined
Printing
AddressSlip
and Manifest
Order Tracked and
Delivered

19
Warehousing
Predictive and Reactive
buying of products
Warehouse
insurance
Shipment assigned post
weight analysis
Reverse Logistics
In-transit insurance
of packages
Own Inbound and
Outbound shipping teams
Distribution Center
Suppliers Suppliers Suppliers
Warehouse Locations
Kolkata Bangalore
Delhi Gurgaon
Hyderabad
Mumbai Ahmedabad
Receiving
Sorting
Shipping
Stock
Inventory
Warehouse
Customer Customer Customer
Products are received,
selected, repackaged,
and loaded for shipment
w/o storage
Quality Control
teams
Regular pickup timings –
multiple courier pickups
every day

20
Logistics Coverage
25,000 pincodes
covered
24-48 hours SLA
of delivery in Tier
1 cities and towns
48-72 hours SLA
of delivery in Tier
2 cities
Maximum SLA of
delivery – upto 7
days in Tier 3 and 4
Payment modes
 Prepaid
 Cash on delivery
 ODA locations
 ESS locations
 Air and Surfaceshipping
 In-transitinsurance

1,000.00
1,500.00
21
Infibeam Logistics Locations
InfibeamLogisticspresentin 25 citiesof India– employsmorethan500people
 End-to-end integrated logisticsoperationswith the E-commerceplatform
 Only bikers with proper referencesarehired
Flexible Panels and API’sfor Tracking,
Routing, Cash managementandaccounting
Minimal upfrontcapex asonlythose with own bikes arehired
Robusttracking , routing and cash managementprocessesput in place
Tracking exposed to customersand API exposed to merchants
Significantbenefitsin working capital cycle managementas the money collected from COD
deliveries is received upfrontascompared to 3PLswherefundsreach onlyafter 45 days

B2B: Rewards And Loyalty Solution
Key Features Solutions
Multi-channel
Programs
Points
Accumulation
Engagement
Redemption
Business
Intelligence and
Analytics Employee
Motivation
Channel
Partner
Performance
Customer Loyalty
Futuristic technology driven loyalty solutions with assured ROI
22

23
B2E: BYOD Solution
Flash Sale Model: Offers can be time and quantity driven so as to create
a rush among employees
Non-disruptiveto offlinetrade
End to End Solution including Last mile delivery
Builtin Processflow: B2B2C(EmployeePurchaseProgram) –The program hasthe
below -paymentvariants.
 IndividualOwns CorporatePays
 IndividualOwns IndividualPays
 CorporateOwnsCorporatePays
Access controlto preventbrand dilution
Automated Order StatusEmail & SMS
PaymentGateways– Online + EMI
Customer service
InfibeamEPPOnlineStore
EmployeeRegistration with Official Emailid
Catalog Display
Add to Cart
Checkout& Shipping Details
PaymentProcessing (AllOnline& EasyEMIOptions)
OrderProcessing & Delivery
AfterSalesQueries

24
There Is A Mobile In Every Hand!!!
Are You There?
Experience
Mobile experiences to multiple dimensions of
a consumer lifecycle
Strategy
Unique app strategies for engagement and
interaction
Platforms
Omni channel platform with proven record of
powering global mobile app aspirations
B2C
Commerce
B2E
Commerce
B2B BYOD

25
Ecosystem Benefits - Digital Strategy
SEM
App
Development
Web Design
SEO
Video
Production
Email
Marketing
Content
Marketing
Social
Media
Branding
Video
Production
Content
Marketing
Social
media
Branding
Email
Marketing
Web Design
SEM
App
Development

26
PoweringThe Largest
Brandsin Indiaand MEA

Customer Service
27
Summarizing Infibeam Offering On Buildabazaar
 Your Store powered by Buildabazaar
 End to End Comprehensive Solution Offering
Front End Services Back End Services
Website designTechnology
Bandwidth, Cache
and Hosting
Catalog
creation
Omni-channel
listings
Creatives
Digital
Marketing
Mobile app
Chat Services
Warehousing
Fulfillment –
Shipping and
Handling
Logistics
After-sales
issues
Returns
Management
SMS Services
Email
Services
Payment
Gateway
Integration
Business
Intelligence
/Analytics

Project Plan
Requirements
gathering
Commercial
Proposal
Approval,
Agreement
Design and
Technical
Development
Operational
Alignment
Catalog
upload,
sharing with
images
Demo
store
Creation
Internal
testing – unit,
functional
and
regression
UAT
Store
goes live
28

Thank You !

Ecommerce Solution BuildaBazaar Infibeam

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