Presentation of the group work. Thanks to my teammates Nicolas Cambuzat, Indrit Demiraj and Arnaud Humbert..

1. 
HelpU$Grow.com

2. Introduction:
Business Objective
• Build a new kind of crowd funding business
• Help companies expand their project
• Create a community of investors
• Have 5,000 visitors per day

3. Description of our Service
 A crowd funding website:
 Original system of investment
 PARTNERSHIPS with:
 Marketing/Communication agency
 Consulting agency

4. Description of our Service
Investors
Helpusgrow
Companies
X amount
X amount from
investor
Profit
generated
20%
80%

5. Target Country & Customers
 American market
 AUSTIN, TX
 Student city
 One of the most liberal cities in America
 The 3rd best city to start a business in the United States
 It belongs to a Republican state

6. Hofstede theory

7. Market analysis:
Size of the market

8. PESTEL analysis
Opportunity Threat
Political
Crowdfunding Tax:
And in the USA each State has its
own Tax
economic Financial crisis-> banks are
disclinided to loan money to small
businesses
Social-cultural People are use to pay on internet,
and now through mobile device
(smartphone, tablet)
A lot of potential investors won’t trust
our funding system.
technology The use of Internet, mobile
technology, and social media is
increasing.
Security is a threat, no company is
sheltered from hacking.
Legal The JOBS Act is will allow private
companies to raise relatively small
amounts of capital from a large
number of investors without having
to register the securities issued with
the SEC
Under current U.S. federal law, it is
illegal to receive a payback on an
investment unless the company is
approved by the SEC. (the Securities
and Exchange Commission)

9. Porter five forces analysis
Competitors
5/5
New entrant
4/5
Power of
suppliers
3/5
Power of
customers
3/5
Substitute
service 2/5
Kickstarter,
Indiegogo,
Crowdfunder
RocketHub
Crowdrise
Somolend
appbackr
AngelList
Invested.in
A strong
competition
- business
angels who open
crowdfunding
websites
- Our partner
Mindshare has
more power
than us in
negotiation
- Our clients have a
strong power of
negociation
- Loan from banks

10. Competitors
 investment
crowdfundin
g
Where funders
become
shareholders
and have a
potential for
financial
return,
 Donation-based
funding:
where funders
donate in
return for
products, perks
or rewards

11. S.W.O.T.
Strengths Weaknesses
Benefits for communication through both local
and global means
Only internet based , lack of advise
Ability to test a market – we can measure the
potential for a successfully start up based on
public response
Weaker investor protection and potential for fraud
Gives more control to entrepreneurs Ideas and business models presented can easily
be stolen
Opportunities Threats
Social network for promoting, and possibility to
couple with crowdsourcing
The risky nature of small business
A niche investment opportunity / way to rise a
capital
Current legal restrictions are suitable for equity
crowdfounding
Low barrier of entry Bank competitors

12. Marketing Strategy

13. Financial Plan
 Cost
 Financing
 Profit
 Expenditure
 Cash flows model

14. Expenditure
Human Resources $0. We will be the only staff members. We don’t
need anybody else at the beginning.
Office $800/month. Rent.
Marketing $50,000 per trimester
Website and Software $5,000 for the infrastructure website by choosing
the software “Crowdvalley”.
Legal A $20 reporting fee and a statement of information
are required 90 days after formation and then every
two years. An annual $800 LLC tax is due 75 days
after formation and every year thereafter. There is a
minimum annual fee of $865 if the LLC's net income
exceeds $250,000.
External financing
$70,000 with 3.3% interest rates for 10 years (bank
loan)

15. Funding
------------------------------ Year1 Year2 Year 3 Year4 Year5 Year6 Year7 Year8 Year9 Year10
Receiveddeals 600 660 726 799 879 967 1064 1170 1287 1416
CurationRate 5% 5% 5% 5% 5% 5% 5% 5% 5% 5%
Totallisteddeals 30 33 36 40 44 48 53 59 64 71
SuccessRate 80% 80% 80% 80% 80% 80% 80% 80% 80% 80%
Fundeddelas 24 26 29 32 35 38 42 47 51 57
Avaragetransactionsize 200 210 220 231 243 255 268 281 295 310
Totalfundeddeals 24 26 29 32 35 38 42 47 51 57
Totalfunding 4800 5,460 6,380 7,392 8,505 9,690 11,256 13,207 15,045 17,670

16. Cash In
---------------------------------------------- Year 1 Year2 Year3 Year4 Year5 Year6 Year7 Year8 Year9 Year10
TotalFunding 4,800 5,460 6,380 7,392 8,505 9,690 11,256 13,207 15,045 17,670
TotalExits(TotFunding*3) 0 14,400 16,380 19,140 22,176 25,515 29,070 33,768 39,621 45,135
TotalCapitalGains 0 9,600 10,920 12,760 14,784 17,010 19,380 22,512 26,414 30,090
TotalCashIn(TotCapGains*CarryFee) 0 1,920 2,184 2,552 2,956.80 3,402 3,876 4,502.40 5,282.80 6,018

17. Total Cash In
----------------------------------------------Year 1 Year2 Year3 Year4 Year5 Year6 Year7 Year8 Year9 Year10
CashIn 0 1,920 2,184 2,552 2,956.80 3,402 3,876 4,502.40 5,282.80 6,018
AdvertisingRevenues 2.7 2.7 2.7 2.7 2.7 2.7 2.7 2.7 2.7 2.7
TotalCashIn 2.7 1,922.70 2,186.70 2,554.70 2,959.50 3,404.70 3,878.70 4505.1 5,285.50 6,020.70
CumulatedCashin 2.7 1,925.40 4,112.10 6,666.80 9,626.30 13,031.00 16,909.70 21,414.80 26,700.30 32,721.00
Visitors/day 500
Visitors/year 180000
$/1000 visitor 15
Advertising revenues 2.7

18. Cash Out
Rent 9.6 9.6 9.6 9.6 9.6 9.6 9.6 9.6 9.6 9.6
Software 5 0 0 0 0 0 0 0 0 0
Marketing 60 60 60 60 60 60 60 60 60 60
Legal 0.82 1.665 1.665 1.685 1.665 1.665 1.685 1.665 1.665 1.685
Interest+Capitalpayments 7.231 7.231 7.231 7.231 7.231 7.231 7.231 7.231 7.231 7.231
TotalCashOut 82.651 78.496 78.496 78.516 78.496 78.496 78.516 78.496 78.496 78.516

19. Net Cash Flows
----------------------------------------------Year1 Year2 Year3 Year4 Year5 Year6 Year7 Year8 Year9 Year10
TotalCashIn 2.7 1,922.70 2,290.70 2,809.90 3,407.50 4,104.70 4,897.10 5949.9 5,285.50 6,020.70
TotalCashOut 82.651 78.496 78.496 78.516 78.496 78.496 78.516 78.496 78.496 78.516
NetCashFlow -79.951 1,844.20 2,212.20 2,731.38 3,329.00 4,026.20 4,818.58 5871.404 5,207.00 5,942.18
CumulativeNetCashFlow -79.951 1,764.25 3,976.46 6,707.84 10,036.85 14,063.05 18,881.63 24,753.04 29,960.04 35,902.23
Pre-Tax Return on Investment = (5,942,000-79,951)/ 79,951= 70%

20. Net cash flows

21. In conclusion
HelpUsGrow.com ………
Innovative new investment model
Security for customers
Important partnership with Mindshare
 Attract new investors
 create a circle with businesses

22. Thank you
for your attention