The document summarizes engagement metrics for the #OpenBelgium hashtag on Twitter over an 8 hour period. It provides statistics on the number of tweets, most popular hashtags, top contributing accounts, demographics of users, and a live Periscope session recap of the event. Engagement was highest during a debate on open data in public transportation, with over 1,470 tweets from 363 accounts primarily in Dutch, English and French.

1. #OpenBelgium
In digital numbers

2. Trending for 8 hours!
#OpenBelgium 💕 #TedXBrussels

3. 1.470 Twitter mentions
#OpenBelgium

4. 1.470 Twitter mentions
Spike during the debate on #opendata in
public transport
By 363 different Twitter accounts

5. Top hashtags used
• #OpenBelgium
• #OpenData
• #SmartCities
• #Brussels
• #easybrussels
• #smartcity
• #gendergap
• #dataviz

6. Top emoji’s?
🎥
🙌
😄

7. Top tweets: Reach
92.2K
84.6K
82.9K

8. Top tweets: Engagement

9. Top photos

10. Top photos

11. Top photos

12. Periscope live
• Closing session: live for 42 minutes
• 350 users watched
• Peak of 10 viewers at once
• Watch again!

13. Demographics
• Most influential accounts
(got most RT’s or mentions)
• @alexanderdecroo
• @toon
• @maartenzam
• @fritsbits
• @pietercolpaert
• Languages? English, Dutch, French.

14. Demographics
• 31,2% female & 68,8% male Twitter users (#GenderGap)
• Most tweets from Belgium: 1.072 ;-)
• Most engaged users:
• @OpenBelgium
• @belgiumdesigne3
• @polbegov
• @wikimedia_be
• @eauqiere

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