This document summarizes lessons learned from the DCPodFest about podcasting. The top five takeaways are on interviewing, monetizing, serializing, influencing, and community. For interviewing, the key is focusing on interesting guests that provide value to your audience. Monetizing takes time and sponsors want control, but your show's main purpose should be authentic content. Serial podcasts require planning and knowing your audience. Podcasting allows influencing listeners with meaningful content. The podcasting community is supportive of newcomers. Additional tips encourage consistency, making content enjoyable, and adapting to changes in the industry.

1. Gagglepod.com
Meetup.com/gagglepod
November 13, 2017

2. DCPodFest Lessons Learned
Kyle Bondo
gagglepod@gmail.com
meetup.com/gagglepod
gagglepod.com
DCPODFEST LESSONS LEARNED
Top 5 Takeaways for Every Podcaster

3. #1 – Interviewing
#2 – Monetizing
#3 – Serializing
DCPODFEST LESSONS LEARNED
#4 – Influencing
#5 – Community-ing
Final Thought-ing
Top 5 Lessons

4. “Not the size of the guest, but the benefit
that guest gives your audience.”
– Dave Jackson, School of Podcasting
#1 – INTERVIEWING
#1 – Interviewing
Lessons about giving better interviews

5. #1 – INTERVIEWING
Get The Story
• Podcasting is NOT Radio
• YOU are the interesting one
• Don’t be married to your guest
• 1 in 10 will respond to a request
• Look for guests YOU would be interested in

6. “Your agenda
IS your audience”
*Deliver only Good Content
KEY TAKEAWAY
#1 – INTERVIEWING

7. “If you don’t know where to find sponsors,
start with the products you already know and love.”
– Jessica Kupferman, She Podcast
#2 – MONETIZING
#2 – Monetizing
Lessons about what it means to monetize

8. #2 – MONETIZING
Podcasting is a Marathon
• Be authentic first
• Expect no money in first year
• Good shows take 3-years
• Sponsors take some control
• Practice with affiliates VS

9. “Your show may
never make any money”
*And that’s ok
KEY TAKEAWAY
#2 – MONETIZING

10. “Know who you are doing this podcast for.”
– Sam Sabin, Good Grief
#3 – SERIALIZING
#3 – Serializing
Lessons about creating serial podcasts

11. #3 – SERIALIZING
Serial Podcasts are HARD
• Know who your audience is
• Every story is different
• Shape your narrative early
• Things will change often
• Cannot do this in a vacuum

12. “Personal stories
have a bigger impact”
*And might be easier to produce
KEY TAKEAWAY
#3 – SERIALIZING

13. “Focus on content that will get you through the
mean times, the lean times, and the in-between times.”
– Kenn Blanchard, Speak Life
#4 – INFLUENCING
#4 – Influencing
Lessons about how you can change a life

14. #4 – INFLUENCING
Someone is Listening
• Podcasting has power
• Listening on purpose
• You can influence listeners
• Be authentic -- Be yourself
• Focus on good content, not downloads

15. “Podcasting is an
intimate relationship between
you and the listener”
*Even if it is just one person listening
KEY TAKEAWAY
#4 – INFLUENCING

16. “Podcasters are one of the only groups of people
that automatically accept you
just because you’re a podcaster too.”
– Jennifer Crawford, The JellyVision Show
#5 – COMMUNITY-ING
#5 – Community-ing
Lessons about how inclusive podcasters are

17. #5 – COMMUNITY-ING
What’s YOUR podcast?
• Wide variety of topics
• Everyone wants to help you
• Everyone was supportive
• Forced me to refine my pitch
• Made me rethink my niche

18. “When you have a podcast
you already have an IN”
*That others DO NOT have
KEY TAKEAWAY
#5 – COMMUNITY-ING

19. “Hey Podcasters, Broadcasting is dead.
You’re now Narrowcasting!”
– Doug Sandler, Nice Guys on Business
BONUS – FINAL THOUGHT-ING
Final Thought-ing
10 Random Lesson Lighting Round

20. BONUS – FINAL THOUGHT-ING
Time to Think…
• Radio is dying (Netflix model is winning)
• Big brands maybe 5 years out?
• Buy gear based on show maturity
• Plan better and get to the point
• Never record angry

21. BONUS – FINAL THOUGHT-ING
Time to Think…
• I might be a journalist?
• 1-4 ads is ok – 5 ads right out!
• Personal experience matters
• They listen BECAUSE of you
“Be Consistent” heard 15 times in 2 Days!

22. “Do your podcast
until it stops being fun!”
*Then go start another podcast
that IS fun!
BONUS KEY TAKEAWAY
BONUS – FINAL THOUGHT-ING

23. PODCASTING SUPPORT
Support
Where can I get help?
“Learning is not done to you.
Learning is something you choose to do.”
– Seth Godin

24. Local Connections
Merchants of Dirt
@MerchantsofDirt
merchantsofdirt.com
reckoneer.com
Gagglepod
Podcasters Meetup
gagglepod.com
meetup.com/gagglepod
Get Lost Racing
@MerchantsofDirt
getlostracing.com
reckoneer.com
HELP – WHERE CAN I GET HELP?

25. THANK YOU
Kyle Bondo
@MerchantsofDirt
gagglepod@gmail.co
meetup.com/gagglepod
Gagglepod.com