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- 1. Virginia Podcasters Association (VAPODA) Monthly Meetup Talk August 20, 2018 Start a Podcast
- 2. #1 – The Medium #2 – The Process #3 – Create #4 – Produce START A PODCAST #5 – Publish #6 – Grow #7 – Feedback #8 – Learn Start a Podcast Topics
- 3. START A PODCAST Welcome to Podcasting
- 4. START A PODCAST CREATE Podcast Lifecycle PRODUCE GROWPUBLISHSTART
- 5. #1 – THE MEDIUM Start
- 6. #1 – THE MEDIUM What is a podcast? START
- 7. #1 – THE MEDIUM What is a Podcast? • On-Demand Digital Media Voice Recording of Any Length • Media Format Compressed *.mp3 Audio • Format Delivery Real Simple Syndication (RSS)
- 8. What is a Podcast? • Collection of *.mp3 files • Single Brand • Available via Directories • Released Periodically • C2C Shared RSS Feed #1 – THE MEDIUM
- 9. How are Podcasts Found? Podcasting Media Directories • List your files (does not Host them) • 100’s of Lists to choose from Not all are equal • 75% Downloads from iTunes • 13% From Blogs/Social Media • 7% From Others (Devices/Apps) #1 – THE MEDIUM * 2017 Statistics (Source: Libsyn.com)
- 10. How Podcasts Consumed? #1 – THE MEDIUM Media Host Smartphone/Device RSS File #1 - Request#2 – What files do you have? #4 – Download These Files Podcast Directory #3 – File Location
- 11. Why should you podcast? Blogger vs. Podcaster Density • # Blogs = 643,000,000 [2,000 to 1] • # Podcasts = 300,000 [2 to 1] Mobility • On-Demand Downloads • Uses your ears • Intimate Messaging #1 – THE MEDIUM * 2017 Statistics (Source: Libsyn.com)
- 12. Why should you Podcast? • On-Demand Delivery • Leverage Mobile • Native Applications • Growing Interest • Talk to your Audience #1 – THE MEDIUM
- 13. TAKEAWAY #1 You need to understand the technology *The basics of podcasting #1 – THE MEDIUM
- 14. #2 – THE PROCESS How do you create one? START
- 15. Podcasting Maturity Model • Level.01 – Beginner • Level.02 – Student • Level.03 – Experienced • Level.04 – Professional • Level.05 – Studio #2 – THE PROCESS
- 16. #2 – THE PROCESS Level.01 – Beginner
- 17. – Characters on “Last Man Standing” producing a podcast with everything you need. (Source: ABC) #2 – THE PROCESS Level.02 – Student
- 18. – Marc Marion interviews the POTUS on his podcast “WTF with Marc Marion”. (Source: LATimes.com) #2 – THE PROCESS Level.03 – Experience
- 19. – Marc Marion interviews the POTUS on his podcast “WTF with Marc Marion”. (Source: LATimes.com) #2 – THE PROCESS Level.04 – Professional
- 20. – NPR podcast training and production room. (Source: npr.org) #2 – THE PROCESS Level.05 – Studio
- 21. START A PODCAST CREATE Podcast Lifecycle PRODUCE GROWPUBLISHSTART YES! THAT IS IT! Guess what process they use?
- 22. START A PODCAST CREATE Podcast Lifecycle PRODUCE GROWPUBLISHSTART ADJUST FADE TIMELY IMPROVE CHANGE With some slight modifications…
- 23. TAKEAWAY #2 Simple Process with many moving parts *Skill is in the Details #2 – THE PROCESS
- 24. #3 – CREATE How do you create a podcast? CREATE
- 25. START A PODCAST CREATE Podcast Lifecycle PRODUCE GROWPUBLISHSTART
- 26. What do you know? • What are you an expert in? • What are you passionate about? • What are you good at? • What do you want to learn about? • What do you want to document? #3 – CREATE
- 27. What do you want to say? • What is your point of view? • What are others not saying? • What do you want your audience to know? • How will YOU say it? #3 – CREATE Authors use paper, Podcasters use audio.
- 28. iTunes Podcast Categories • Arts • Business • Comedy • Education • Games & Hobbies • Government & Organizations • Health • Music #3 – CREATE • News & Politics • Religion & Spirituality • Science & Medicine • Society & Culture • Sports & Recreation • Technology
- 29. #3 – CREATE Arts Design Fashion & Beauty Food Literature Performing Arts Visual Arts Business Business News Careers Investing Management & Marketing Shopping Comedy Education Educational Technology Higher Education K-12 Language Courses Training Games & Hobbies Automotive Aviation Hobbies Other Games Video Games Government & Organizations Local National Non-Profit Regional Health Alternative Health Fitness & Nutrition Self-Help Sexuality Kids & Family Music News & Politics Religion & Spirituality Buddhism Christianity Hinduism Islam Judaism Other Spirituality Science & Medicine Medicine Natural Sciences Social Sciences Society & Culture History Personal Journals Philosophy Places & Travel Sports & Recreation Amateur College & High School Outdoor Professional TV & Film Technology Gadgets Podcasting Software How-To Tech News
- 30. #3 – CREATE Top 40 Business Podcasts
- 31. What are your requirements? • Decide on a Direction • Choose your Talent • Choose your Format • Decide on your Duration • Decide on your Frequency #3 – CREATE
- 32. Work out the details • Create a show format (recipe) • Decide on hosts and/or guests • Research and Script your show • Decide on tone and music • Plan your production #3 – CREATE
- 33. Your Podcast Needs Form • What will you Name it? • How will you pitch it? • What will it be about? • What will it not be about? • What will keep you podcasting? #3 – CREATE
- 34. Design Your Podcast Branding • Podcast Name sets your brand • Name that means something Podcast Design • Podcast art/logo for your show • What can stand out • What you like #3 – CREATE
- 35. Secure your Podcast Identity • Website URL (Namecheap) ($) [podcastname].com • Gmail Email Account [podcastname]@gmail.com • Social Media Presence facebook.com/[podcastname] #3 – CREATE
- 36. TAKEAWAY #3 #3 – CREATE Make your first podcast about something you are good at AND passionate about!
- 37. #4 – PRODUCE How do you produce a podcast? PRODUCE
- 38. #4 – PRODUCE CREATE Podcast Lifecycle PRODUCE GROWPUBLISHSTART
- 39. Simple Recording Setup • Computer/Smartphone • Microphone • Headphones/Ear Buds • Recording Software/App • Place to Record #4 – PRODUCE
- 40. Bad Podcasting Microphones • Condenser Microphones • Great for Musicians/Singers • Take in too much sound • Difficult to edit out sounds #4 – PRODUCE – Blue Snowball – Blue Yeti
- 41. Good Podcasting Microphones • Dynamic/Cardioid Mics • Made for Radio/Podcasting • Audio Technica ATR2100 ($65) • Heil PR-40 ($330) #4 – PRODUCE – Audio Technica ATR2100 USB – Heil PR-40
- 42. Recording Software • Audacity (Free) • Apple Garage Band ($5) • Hindenburg ($95/copy) • Adobe Audition ($49/mo.) #4 – PRODUCE
- 43. Place to Record • Soundproofing: Block-out external noise (periodic) • Acoustic Treatment: Absorbing excessive ambiance (constant) • Alternatives Recording Areas and Acoustic Treatments ($) #4 – PRODUCE
- 44. Simple Recording Setups #4 – PRODUCE USB Microphone Laptop Media Host USB Microphone Smartphone Headphones Earbuds
- 45. Advanced Recording Setups #4 – PRODUCE USB Microphone Laptop Media Host Headphones Audio Mixer Smartphone Recorder
- 46. Prepare to Record • Planning your content • Preparing your space/gear • Warming up your voice • Use a script/bullets • Hit Record #4 – PRODUCE
- 47. Create an Episode • Focus on your main content first • Think about Intro/Outro • Music – Audiojungle.net ($20) • Export final recording to *.mp3 • Use script for Show Notes #4 – PRODUCE
- 48. Editing Your Audio • Review all your *.WAV files • Clean up your audio • Add your music/effects • Balance out your sounds • Export your Final *.mp3 #4 – PRODUCE
- 49. TAKEAWAY #4 #4 – PRODUCE The end of this process should leave you with a single audio file.
- 50. #5 – PUBLISH How do you publish a podcast? PUBLISH
- 51. #5 – PUBLISH CREATE Podcast Lifecycle PRODUCE GROWPUBLISHSTART
- 52. Where do your Podcast Files live? • Media Hosting Account ($15/mo) • Generates RSS and Stats • External to your website • Launch without a website #5 – PUBLISH
- 53. Uploading to your Media Host • Upload your episode file Final *.mp3 • Add episode metadata Title, Description, Art • Social Media add-ons • Publish your episode #5 – PUBLISH
- 54. Who do you send you RSS feed to? • Podcasting Media Platforms List your show More connections are better • iTunes is still king 75% Downloads from iTunes 13% From Blogs/Social Media 7% Other #5 – PUBLISH
- 55. Upload Files to Media Host #4 – PRODUCE Laptop Media Host Smartphone Earbuds RSS Feed Podcast Directory
- 56. Build a Website • Shared Hosting (FREE-$25/mo) • Website Hosting ($20-$50/mo) • Website ($1,000-$5,000) Podcast Amplifying Content • Host Contact Info • Archive of Episodes • Subscription Links • Searchable • Easy to Share #5 – PUBLISH – WordPress CMS
- 57. TAKEAWAY #5 #5 – PUBLISH Having one episode in your podcast’s RSS feed IS a podcast.
- 58. #6 – GROW How do you grow a podcast? GROW
- 59. #6 – GROW CREATE Podcast Lifecycle PRODUCE GROWPUBLISHSTART
- 60. #6 – GROW Podcasting Download Perspective • Median: 50% - 150 dpe • Top 20% - >1,200 dpe • Top 10% - >3,500 dpe • Top 7.8% - >5,000 dpe • Top 5% - >9,000 dpe • Top 2% - >21,000 dpe • Top 1% - >39,000 dpe
- 61. Getting Past Zero • No Podcast – No Audience • Have Something to Say • Don’t Be Boring • Slow, Measured Growth • It’s a Marathon #6 – GROW
- 62. Podcasting after Episode #1 • Plan another episode • Practice, Practice, Practice • Record another episode • Make Improvements • Find Your Voice #6 – GROW
- 63. Podcasting past Episode #13 • Review your themes and topics • Build a schedule • Plan out your year out • Have predictable releases • Review your format #6 – GROW
- 64. Podcasting to Episode #100 and Beyond • Marathon not a Sprint Build your audience over time Build an email list • Downloads Per Episode (DPE) Number of Listeners (?) • Discover your Best Episodes Revisit/Update Best Topics #6 – GROW
- 65. Audience size is relative in Podcasting “How many people are in your topic?” #6 – GROW TAKEAWAY #6
- 66. #7 – FEEDBACK What happens next? FEEDBACK
- 67. #7 – FEEDBACK CREATE Podcast Lifecycle PRODUCE GROWPUBLISHSTART ADJUST FADE TIMELY IMPROVE CHANGE FEEBACK
- 68. Learn from other podcasters • Go to Podcasting Conferences • Listen to Podcasts about Podcasting • Learn more at Podcasting meetups • Analyze other podcasters • Experiment #7 – FEEDBACK
- 69. #7 – FEEDBACK Do you think having 30 people in a classroom enough to teach a class? TAKEAWAY #7
- 70. #7 – FEEDBACK … from the front of the room. What 30 people looks like…
- 71. #8 – LEARN Always be learning! LEARN
- 72. #8 – LEARN Dave Jackson • School of Podcasting – schoolofpodcasting.com • Ask the Podcast Coach – askthepodcastcoach.com Daniel J. Lewis • Audacity to Podcast – audacitytopodcast.com Ray Ortega • Podcasters’ Roundtable – podcastersroundtable.com Carey Green • Podcast Fast Track – podcastfasttrack.com Kyle Bondo • Gagglepod – gagglepod.com • Podfader – podfader.com Podcasts about Podcasting